February 2023 - Present (1 year 11 months), São Paulo, Brazil- Drove +100% Revenue Growth YoY by leveraging data-drivenstrategies.- Closed over 50 new Partnerships in 1 year through strategic relationship management.- Onboarded and managed over 80 partners, fostering alliances that support the democratization of education in Latin America.- Developed partnership strategies that align with company goals, focusing on market expansion and customer acquisition.

- B2B SAAS (ecommerce) Project Sales Manager- Building and Nurture Relationships with customers and partners- Pipefy management- Consultative approach crossing customer needs with available and new features. - Proposal creation regarding the customer need.

Employer Branding Strategies focused on Brazil and also Europe: Lisbon, Barcelona, London.- Tech All Hands, Internal Communications.- Content Strategy for senior talents: Engineering Leadership Webinar, Podcast, Blog and PR- Event Strategy and Full Production delivered for attracting senior talents focusing the Northeast of Brazil: Tropical Conf- All channels communication strategy focusing of attraction of senior engineering talents - Final Brasileira de Programação: booth and content strategy for early careers focusing target universities. - A full planning (strategy, goal, budget) for 2022 with plus 20 events in the USA, Europe and Brazil. - A full planning (strategy, goal, budget) for 2022 focusing to build a strong reference voice of VTEX around the globe.

Obs: I worked with Loja Integrada for almost 3 years, but Loja Integrada decided to separate from VTEX SMB Unit, because of that I worked just 8 months exclusively for Loja Integrada as you can see here. I was ahead of the Business Development *aka bizdev* team - delivering co-marketing projects with partners and businesses such as: Me Poupe, ABIESV, ACIERJ, ABCASA. These projects were responsible for the creation of more than 2000 new stores.

Insane Projects Lead on the Suicide Squad of Loja Integrada (VTEX`s SMB solution)In this Squad we aim for bold and expressive projects with expressive growth goals.I was responsible for creating the very first Affiliate Program at Loja Integrada alongside with Partner Success team

Marketing Specialist for the SMB unit at VTEX: Loja Integrada, Xtech Commerce, GoCommmerce and Bora Vender brands. Sales Enablement Specialist: strategies focusing on sales enablement, our big challenge and goal was to make our new costumers sell as soon as possible, our main metric was time to first sell. Among the strategies we used to use Events, Online Events, Playbooks, E-books, and one to one training. Event Manager Specialist: Online Events, In-person: Feira do Empreendedor, ABCASA, Digitalks, B2W Summit and others. Project Manager representing Loja Integrada at VTEX DAY: 5 booths storytelling, full production, SMB stage agenda and content. Co-marketing campaigns with valuable partners: from beginning to end, a full deliver regarding co-marketing. Communication Strategy in each campaign: key message, personas, full audience, market analysis.Project Management: Juntos - Loja Integrada - the first ever event for all customers. It was a huge challenge to deliver this event, because the goal was to build a strong and human relationship with plus 1million customers in one online event. Influencer Marketing: hiring, contracting and managing the post schedule of our ambassadors: tier 1 and tier 2 ambassadors. Social Media: I was ahead of the social media strategy with our agency, all the strategy was thought out considering 4 brands on SMB at the time - Loja Integrada, GoCommerce, Xtech Commerce and Bora Vender. Project Management: Sacolinha do Instagram - A Campaign with huge success, with the increase of 1k new customers in the platform - this campaign had as results plus 600 new paid customers in our platform, with a ROI 10x and CAC 6x less comparing paid media channel (Google Ads, Facebook Ads and others)

As a Branding and Culture Specialist for VTEX - SMB Unit: Loja Integrada, GoCommerce, Xtech Commerce and Bora Vender Brands I was responsible for events deliveries, culture rituals and communications management such as Social Media, PR and internal comms. - Project Management at VTEX DAY for Loja Integrada - Social Media Deliveries for all the brands: strategy, content creation, social listening, voice ton. - Content Strategy for our blog, regarding content for branding and culture- Influencer Marketing strategy: hiring, contracting and management of +10 ambassadors - PR strategy

- Direct Sales- CRM- Projects

Co-leader and sales responsible- Direct Sales- CRM- Social Media- Projects- Team Management- VM

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