Reporting to the Latin America General Manager located in Brazil, directly responsible for Strategic and Tactical Marketing (Upstream and Downstream), with responsibility for 3 Business Areas (GBUs) focusing on Hospitalization, ICU, Surgical Center, Emergency Room and Physical Evaluation with revenues of >70M USD, Operating Income >24%. Management of a team of 9 people (5 direct reports) in the United States, Brazil, Colombia and Mexico.Created and implemented the strategy of integrated marketing programs between the Hillrom business area and different Baxter business units to optimize cross-GBU sales, increasing sales by 15%.Developed and launched the long-term IoMT (Internet of Medical Things) strategy for all Hillrom portfolios, converting sales of Smart ICU Beds and Vital Sign Monitors by more than 90% with connectivity in Brazil and improving gross margins by between ~5 and 7% in each of the portfolios.Conducted actions focused on the Top Funnel and Middle Funnel Sales Funnel using Sales Force to develop new opportunities and accelerate existing opportunities, improving the conversion rate from Qualified Lead to Order by 25%.Active participation in the creation of the strategic management model for Digital Marketing programs (Social Media) for lead nurturing using tools such as Pardot / Marketo integrated with web platforms and marketplace with a flow of visits ~300% higher than the previous year.Drew up a plan to consolidate strategic partnerships between Baxter and other healthcare companies involving suppliers, electronic medical record solutions and partner companies for prospecting and selling integrated solutions.Introduced a rationale to remove products with low profitability from the sales portfolio and maximize the operating margin in various lines, improving the net margin of the business by ~3.5% year over year

Reporting to the Vice President Canada and Latin America located in Canada, responsible for overseeing day to day business operations in Sales, Service, Operations, Import, HR, Customer Service, Finance, Legal and Quality / Regulatory with full P&L responsibility. Management of a team of 25 people (6 direct reports) and revenues of 15M USD, mixed business model with multiple stakeholders, Direct Sales, Distributors, Sales Representatives, Surgical Stores (B2B, B2B2C, B2C).Created and implemented a sustainable business model to establish Hillrom's direct operation in Brazil, going from 3 FTE to 25 FTE and establishing a path to change the business format (Go-to-Market) from Indirect to Direct Sales with a strategic plan for full implementation in 3 years (3 FTE to ~60 FTE).Played an active role in creating a segmentation plan with a behavioral emphasis for the division of tasks between the direct and indirect sales forces and adherence to the sale of more profitable portfolios to direct clients, increasing these sales by 40% year on year.Made it possible to implement change management to create better purchasing and compensation plans for Distributors to to close annual sales versus quarterly plans, bringing about a 12% improvement in indirect sales.Consistently achieved growth of 20% and 14% year on year in 2021 and 2022 with a CAGR of 13% and Operating Profit ~21%.Developed and adhered to a plan to promote the "One Hillrom" approach to sell solutions from several shared business units along with customized offers for key accounts and Distributors, with Connectivity and IoMT (Internet of Medical Things) as central themes, bringing Brazil as the #1 Country in Sales of Connected Solutions for Hospitalization and ICU within Hillrom.

Reporting to the President of Carl Zeiss in Brazil and Chief Sales Officer in Germany, with responsibility for Sales (Direct and Indirect Channels), Services, Customer Service, Marketing of the Microscopy Division of Carl Zeiss in Brazil. People Management with 32 people (6 Direct Reports) and Revenue of 17M USD. Between 2018 and 2020, I took on the role of Head of Marketing with responsibility for all Zeiss business units.Restructured the organization, reorganized the P&L, changed operating expenses to get out of a result of -3M USD EBITDA with growth of 15 and 17% in fiscal years 2018 and 2019 and a CAGR of 6.9%.Developed and implemented a plan to transform the Microscopy business model from 100% direct to hybrid, restructuring and downsizing to ensure business viability in Brazil after a ~65% decrease in government budgets allocated to research (90% of sales).Implemented segmentation to develop new business areas, changing the focus from 100% Public / Private Academia, Oil & Gas and Automotive and generating a 22% increase in sales, including new areas such as Forensics, Hospitals, Clinics and the Dental Prosthesis and Electronics Industries.

Responsible for the Microscopy, Medical and Industrial Metrology units, implementing upstream and downstream strategies for the 3 areas, managing 4 people and 60M USD in revenue. Reported to the President of Carl Zeiss in Brazil

Reporting to the Director of the Medical Area Business Unit in Brazil, with responsibility for 35M USD Revenue, Gross Margin and EBITDA. Management of a team of 61 people, 6 Direct Reports.Created the corporate strategy for the launch and structuring of Zeiss' consumables business in Brazil, achieving the #2 market position in 4 years and a total CAGR of 26% (capital equipment + consumables).Coordinated the launch of the Carl Zeiss refractive laser platform in Brazil with more than 25 devices installed with consistent double-digit growth in 4 years (each device 500k to 1M USD).Implemented a Bundle Deal model with a complex Sale and Lease Back operation, generating more than 180 contracts with recurring revenue and an average term of 48 months (R$25 million in consumables) and indirectly more than R$50 million in equipment.

Reporting to the COO in Ireland, responsible for creating and managing Supply Chain activities, Customer Service, Assistance and Coordination of activities with distributors and end customers of Optos Asia/Pacific. Management of a team of 10 people, 2 Direct Reports.Coordinated the creation of Standard Operating Procedures for Customer Service Representatives and Field Service Engineers in coordination with R&D, Supply Chain and Sales.Implemented and monitored Lean Manufacturing techniques to create a global-class operation across the Asia Pacific Region with final product assembly in Singapore.Managed new equipment deployment projects in the Australian region (160 sites over 6 months)

Reporting to the CEO of Optos in England, responsible for managing the portfolio of Advanced Ophthalmology Diagnostic and Treatment products in order to increase the competitive position of the product line with 5M USD Revenue.Coordinated the development of the marketing strategy covering strategic and tactical aspects that support the company's vision for 12 focus countries (United States, Australia, Germany, France, England, Scotland, Brazil among the main ones).Prepared marketing plans to identify and launch new productsManaged the allocation of products according to the prioritization and needs of each country/region and worked with R&D on market intelligence to develop new features and improvements.

Reporting to the Commercial Director in Adelaide, Australia, working on the startup Opto Global. Team management with 4 direct reports.Designed and implemented the support and after-sales department for the products sold by Optos Australia with a team of Customer Service Representatives and Field Service Engineers for Australia and Overseas Distributors (Africa, Europe, Middle East, Asia, Subcontinent and Brazil), including technical and in-service training- After-sales support management for all aspects of products sold- Management of a team of Customer Service Representatives/Field Service Engineers- Coordination with the team for all technical inquiries, warranty claims, faults and customers complaints- Development department Strategy in line with company's own and implemented specific KRAs and monitoring KPIs for these- Provision of technical support to national and international distributors, ophthalmologists and optometrists by email, telephone, facsimile, and on site regarding installation, operation, repair, and preventive maintenance of all products- Liaison with suppliers to develop, improve and update technical documentation for service and installation procedures for all products- Development of Standard Operation Procedures for the department- Development, Coordination and Implementation of Clinical, Operational and Service training programs for Opto Global Distributors, Field Service Engineers, Opticians and Doctors at specific locations overseas and in Adelaide, SA- Participation in the preparation and attendance of relevant national and international ophthalmic conferences and trade shows for the purpose of service support and product demonstrations

- Responsible for Installation, Maintenance, Training and Remote Technical Support for Ophthalmic medical equipment including:. Excimer, Diode and Solid-state Lasers, Wavefront, Fundus Cameras, Autorefractors, Corneal Topographer, Chart Projector, Surgical Microscopes from Carl-Zeiss, DORC, AMO/Visx (Abbott Medical Optics) amongst others- Aided in developing and implementing strategy for proactive support for Tier1 Customers determine customer needs and probable faults and develop proactive suggestions/corrections- Management and execution of Service Contracts with Hospitals, Clinics and Doctors

- Responsible for Installation, Maintenance, Training and Remote Technical Support for Ophthalmic and Odontological medical equipment including:. Excimer, Diode and Solid-state Lasers, Wavefront, Fundus Cameras, Autorefractors, Corneal Topographer, Ophthalmoscopes, Chart Projector, Surgical Microscopes from Opto Eletronica, Canon, AMO/Visx (Abbott Medical Optics) amongst others- Management and execution of Service Contracts with Hospitals, Clinics and Doctors

- Responsible for coordination of software design and implementation for associated companies' Operations CRM system- Computer Maintenance and Repair- Site and Network Administrator- Coordination of Technical Support for ANFAC's associated companies' CRM System