Bruno Melone Email & Phone Number

Deerfield, IL

• Consulting/analytics role with a leader in growth/foresight analytics and consulting.
• Developed recommendations on organizational transformation for insights function at several CPG firms.
• Developed industry wide benchmarking survey on insights organizational development. Results have been used in industry conferences and serves as comparative basis for organizational transformation engagements.
• Develop analytic solutions to address client issues - including developing methodology to quantify the value of insights related activities.

• Analytic management role within this industry leader in business intelligence. Responsibilities included major account management, consulting, opportunity identification, project delivery, team development, recruiting..
• Senior manager of several major Midwestern accounts for advanced analytics.
• Consistently met or beat revenue goals.
• Interacted regularly with international Nielsen associates and clients.
• Led efforts in multi-national RFP for a major client requiring coordination of Nielsen resources from ten different nations.

• Market research management role within the Frozen Foods division of this multi-billion dollar consumer packaged goods firm.
• Managed the on-going relationship between ConAgra Frozen and key syndicated information suppliers (IRI and Spectra).
• Responsibilities required interaction on all functions of vendor activity from advanced analytics through database delivery.
• Highlights included having a lead role in the negotiation of the contract renewals for IRI and Spectra for the entire corporation (multi million dollar total value).
• Played a key role in the organization’s acceptance and usage of live market testing techniques.
• Internally, interacted daily with senior management, marketing, sales and finance and provided strategic guidance on a variety of issues.

• Analytic and Client Service management roles with IRI. Led analytic teams that delivered impact to clients across a variety of types of business issues using advanced techniques. Responsibilities included on-going.
• Senior manager of analytic client relationships across a large number of major clients.
• Team consistently achieved or beat revenue goals.
• Highlights included leading a beta project that determined portfolio level profitability of brand level promotional and advertising strategies.
• Led modeling project that quantified "levers of growth" for client such that changes in strategic focus were made to align with most impactful levers.
• Applied new panel based methodology to sku optimization in order to gain greater perspective on consumer perception to products available on shelf.

Bs, Statistics, Economics

Mba, Mktg, Finance