Bruno Muniz Email & Phone Number

São Paulo

Main Client: GWM (China´s largest private vehicle manufacter)Specific projects for: Engie (leading company in renewable energy in Brazil)- Diagnosis of process, strategy and tools to have a division of fronts and their actions for the GWM client, choosing priorities for each front;- Identification and definition of relevant KPI's to monitor account performance and evaluate the success of growth strategies;- Assessment and technical guidance together with partners on platforms such as Google Analytics and Mercado Livre (sales take place through this platform), for better standardization, use and retention of data;- Construction of a database for the account and agency with multiple sources for historical information and future directions;

São Paulo, Brasil

Main Clients: PlayStation, Burger King and ToyotaSpecific projects for: Coca-Cola and Mondelez- Analytics front for clients ( and ) with active participation in meetings with media and customer service aimed at helping the team based on collecting data about campaigns and insights for making recommendations and decisions;- Responsible for creating Data Viz structures, having experience with data manipulation (Google Analytics, SQL, Looker Studio, Power BI);- Critical sense to provide data-driven guidance and recommendations, developing analytical frameworks and identifying possible data needs;

São Paulo, Brasil

Main clients: Atacadão (a company of the Carrefour Brazil Group and the largest brazilian wholesaler in number of stores), Caedu (was the first retailer of clothing items and provided acess to fashion to the C-class brazilian family) and Sympla (Brazilian technology startup founded in 2011, active in the field of ticket sales and event management on the internet, being a leader in the sector).Specific projects for: A.C. Camargo A.C. Camargo (leader in scientific knowledge about oncology in Brazil)- Analysis of client KPIs, being responsible for leading, together with the manager, the history of the page to build a more assertive media plan, crossing purchase data from campaigns carried out and validating this data found to transform audience insights also for the planning area;- Media monitoring and monitoring by GA;- Preparation and improvement of performance, ensuring that business objectives are well defined by KPI's and OKR's;- Implementation of ETL processes to integrate diverse sources and ensure data consistency;- Identification of bottlenecks, data validation and automation of manual processes for continuous improvement;- Construction of structured and unstructured data processing routines;- Management of demand for delivery of reports, frequency, data to be analyzed, cutting data and volume;- Assessment of performance and effectiveness of digital/traditional media using attribution models;- Construction and maintenance of Datasets in the BigQuery database (Google Cloud Platform);- Maintenance of dashboards in Power BI and Looker Studio to illustrate data and monitor campaign performance;

São Paulo, Brasil

Main Clients: Atacadão and CaeduSpecific projects for: A.C. Camargo- Creation of dashboards following KPIs and OKRs defined together with clients;- Production of reports and insights for the media area;- Extraction and analysis of data from Google Analytics, Facebook and Google platforms;- Carrying out ad hoc studies and analyses;- Assistance to the service and planning team based on data for decision making;- Media tracking and monitoring by GA;

São Paulo E Região, Brasil

Main Clients: SKY (largest satellite pay TV operator in Brazil) and Leroy Merlin (brand is an integral part of ADEO the 3rd largest power in the construction materials sector in the world)Specific projects for: Leite Moça (brand belonging to Nestlé and one of the most import condensed milk brands in Brazil).- Assistance to the director and planning manager in developing strategies for SKY and Leroy Merlin;- Analysis and monitoring of metrics that support decision-making and definition of new strategic actions;- Monitoring public behavior to design relationship rules within the consumer journey;- Monitoring along with service and creation of campaigns and relationship rules;

São Paulo E Região, Brasil

Main Client: Itaú (most valuable brand and largest company in the financial sector in Brazil)Specific projects for: Seara (2nd largest producer and exporter of chicken and pork in Brazil) Fiat (FCA)- Briefing and monitoring with customer service, creation and media, offering communication references and consumer needs;- Production of benchmarking and desk research, opportunity and trend reports;- Monitoring the brands and competition in all communication channels, targeting opportunities and risks;

Rio De Janeiro E Região, Brasil

Customer service – support and solution for almost 99% of complaint cases. Achievement of daily, weekly and monthly goals, due to efficiency and agility in services.

Cabo Frio E Região, Brasil

Strategic event planning:- Audience and location assessment;- Survey of general needs;- Quantitative research to prove the event’s needs, content, etc.;- Schedule organization;- Communication Channels and for each type of audience;- People, cost and production management;- Hiring a digital agency;- Preparation of weekly briefings;- Negotiation with partners, speakers and sponsors.Projects:- Marketing Club: Consultancy with some companies on topics covered in the Entrepreneurship event; - School of Entrepreneurship and Leadership: Planning and development of a course aimed at university and business audiences;

Cabo Frio And Region, Brazil

Assistance to the Sales Director in prospecting new customers; Service to existing customers; Assistance in content production together with the journalism team for the radio's digital channels.

Graduação Em Comunicação, Publicidade E Propaganda

Pocket Em Planejamento De Comunicação, Planejamento

12 aulas com dinâmicas de workshop que, além de planejamento, abordam também as áreas de criação, branding e marketing.

Especialização Em Data Analysis

Pontos estudados e aplicados ao longo da especialização: - Entendimento sobre a transformação digital, objetivos de negócio e KPIs.