Marketing Director
CurrentLed a highly skilled team (Paid Media, SEO, MPO, Web Design, Email Marketing, Creative, etc.) that excels in crafting impactful ad strategies and campaigns for a diverse portfolio of clients and brands TheMadeGroup was partners with, such as 8thStory, Hall of Fame, Yo Mochi, Maxines's Heavenly, and others. My role extends beyond traditional digital marketing, as I've been instrumental role designing and ideation in securing significant licensing deals for notable brands like WWE, Hooters, NFL, NIL, Maxim, Nike, and many more. Leveraging my expertise, I actively contribute to the creation of compelling pitch decks that have gained momentum in the attempt to obtain these lucrative partnerships. Beyond the boardroom, I foster a vibrant team culture that emphasizes growth, team leadership, and a comprehensive approach to content strategy and brand identity. Utilized data analysis to devise creative strategies ensuring the achievement of client ROAs and the successful realization of goals for paid media marketing campaigns. This omnichannel approach ensures not only the success of individual campaigns but also the sustained growth and impact of TheMadeGroup as a whole.