Led a highly skilled team (Paid Media, SEO, MPO, Web Design, Email Marketing, Creative, etc.) that excels in crafting impactful ad strategies and campaigns for a diverse portfolio of clients and brands TheMadeGroup was partners with, such as 8thStory, Hall of Fame, Yo Mochi, Maxines's Heavenly, and others. My role extends beyond traditional digital marketing, as I've been instrumental role designing and ideation in securing significant licensing deals for notable brands like WWE, Hooters, NFL, NIL, Maxim, Nike, and many more. Leveraging my expertise, I actively contribute to the creation of compelling pitch decks that have gained momentum in the attempt to obtain these lucrative partnerships. Beyond the boardroom, I foster a vibrant team culture that emphasizes growth, team leadership, and a comprehensive approach to content strategy and brand identity. Utilized data analysis to devise creative strategies ensuring the achievement of client ROAs and the successful realization of goals for paid media marketing campaigns. This omnichannel approach ensures not only the success of individual campaigns but also the sustained growth and impact of TheMadeGroup as a whole.

Planned brand strategies managed various clients such as RAW Juicery, Broken Promises, Open925, Emjay, Imperia Caviar, GTFO it’s Vegan, Volūm, ect… Analyzed data to come up with innovative strategies to make sure client ROAs and paid social media marketing campaigns reach their targeted goals in the most effective way possible. Worked directly with media buying & creative team to execute strategic marketing plans. Developed funnel campaigns for email & paid media ads, SEO, SEM, and ASO based on the client's objectives and KPIs. Collected and analyzed data to explore different media channels. Spearheaded Volūm launch in late 2018, from Inception, web design, package design, media content, marketing direction, social media & execution. Worked directly with client’s marketing team & CEO to understand their needs, wants, and objectives, to constantly improve digital product strategy, optimization, and execution.

Spearheaded multiple brands' digital marketing, media buying personnel, and creative direction. Coached eCommerce and customer support team to improve SEO, SEM, paid social, retargeting, & partnerships to traffic to our website. Designed all packing from floor displays, counter displays, single-boxed items, and trade show booth. Gaining valuable wholesale & retail knowledge of the eyewear industry. Help company’s workflow through new processes and technology enhancements. Improved company's physical and online presence exponentially. Analyzed, monitored, and forecasted sales performances and eCommerce KPIs to help exceed sales goals. Created & presented marketing pitches to big-box distributors such as Target, Fallas, Academy, Walmart, Zulily, and 99Cent Store. Handled all retail social media accounts, email marketing, and paid media ads. Attend trade all major trade shows and created POS marketing strategies.

Supervised E-Commerce team and improved overall company image with a clear creative direction. Managed Timing, Lumiere, Misia, and The Line and Dot digital marketing teams. Oversaw 3rd party e-com sites such as Fashiongo.net, LAshowroom.com, and Zulily. Tracked the performance marketing team members and GTM strategies, which include paid media, SEO, SEM, email, POS, retargeting, and partnerships, among other channels that deliver targeted visitors to the website. Analyzed, and forecasted sales trends and eCommerce KPIs to help achieve sales goals. Created pitch decks and finalizing deals with major distributors. Photographed all look books, catalogs, social content, and eCommerce shoots. Brought on valuable outsourced assets to improve the company’s overall workflow.

Developed the eCommerce team and lead the planning/execution of all major sales campaigns. Steered the company into a new creative direction path. Managed 3rd party wholesale sites and promotional calendar. Upgraded and design the company’s website. Oversaw retention program through email & POS marketing. Analyzed existing data to predict sales trends and eCommerce KPIs to achieve sales goals and increase brand awareness. Improved teams’ workflow by applying new technology enhancements. Photographed all look books, catalogs, social content and eCommerce shoots.

Started as a photographer assistant and photo editor. Helped company in graphic design and sales department. Selected and assembled equipment according to the subject material and anticipated conditions. Gain valuable knowledge of the function and limitations of various types of cameras, lenses, studio management, and films. Oversaw studio equipment maintenance and rentals. Became staff photographer in 11/05. Managed/executed photo shoots for major fashion companies, magazines, and model agencies. Optimized the implementation of trade shows to gain quality clients.

Responsible for sales, shipping orders, and customer service. Assisted in trade show logistics, set up, and sales. Gained valuable knowledge of GTM and POS marketing for the brand’s customer base. Implemented the company’s first digital marketing campaigns. Improved company's physical and online brand awareness exponentially with innovative strategies. Also handled inventory, stocking, and maintenance of supplies.

Worked in computer technician branch, fixing and building computers. Responsible for sales and daily duties such as; answering phones, sending emails, graphic designing, and customer service. Designed catalogs and POS marketing material for trade shows. Handled all logistic communications from sourcing companies to clients.