Bruno Paulette Email & Phone Number

Montevideo, Uruguay

As the Automation Reports Manager in Google Apps Script, I generated eCommerce performance reports and campaign reports using data from Google Analytics, Google Ads, Meta Ads, and internal APIs. I simplified the creation and maintenance of weekly and monthly reports, drastically reducing the team's time.I created reports and templates for data visualization in Looker Studio, establishing presentation and design standards. I developed a connector for Meta's Graph API, facilitating the visualization of ad data in Looker Studio.I automated expense and campaign performance alerts, as well as daily reports on advertising accounts and clients. I collaborated with the team to identify new optimization opportunities and explore emerging technologies.My focus on efficiency has freed up time for strategic activities, strengthening our ability to deliver exceptional results to clients. Excited to continue innovating and staying at the forefront of data analysis.Success StoriesDeveloped a Google Spreadsheet containing investment per platform, revenue, ROAS per platform, ACOS, percentage of target, and expenditure. This last two are compared with the percentage of days elapsed in the month and trigger alerts if the budget is above or below a tolerable difference. This automation saved countless hours of manual data updating, prevented excessive budget spending, and enabled early optimization in cases where performance metrics were low.Created an automation that sent a daily email with all Meta and Google Ads advertising accounts that were not functioning. This allowed us to quickly detect when an advertising account had a problem and campaigns were not running.

Montevideo, Uruguay

I am proficient in digital data collection, processing, and analysis, with a focus on delivering high-quality, actionable insights. I have designed and executed comprehensive measurement strategies, working closely with product ownership teams to define success metrics and key performance indicators (KPIs).Exhibiting strong leadership skills, I exercise meticulous control over project outcomes, timelines, and quality, and take full responsibility for meeting these objectives. I have hands-on experience in tag implementation and ongoing maintenance using Google Tag Manager, ensuring accurate data capture.To guarantee data integrity, I routinely conduct audits and credibility testing, thereby ensuring the reliability of the insights generated. I am also responsible for end-to-end project management, from initial approval through to successful closure, and have experience in team leadership, making operational decisions to ensure timely project completion.Additionally, I have conducted comprehensive Web Analytics training sessions designed to enhance the skill sets of both existing team members and new hires, thereby contributing to overall team proficiency and effectiveness.

I specialize in crafting websites that offer a fresh look and feel while adeptly overcoming development challenges to meet specific client needs. My areas of expertise include:• Developing NFT Marketplaces integrated with Algorand wallets.• Creating high-conversion landing pages designed for Lead Generation.• eCommerce Development tailored to unique business requirements.• Custom Web Tracking utilizing JavaScript for precise Analytics.• Streamlined implementation of web tracking through Google Tag Manager (GTM).• Comprehensive reporting using Looker Studio (Google Data Studio) for data-driven decision-making.• Process Automation to enhance operational efficiency and productivity.Each project is approached with a commitment to quality, innovation, and client satisfaction.

I deliver tailored solutions that meet client requirements, focusing on the following areas:• Providing expert advice, consultation, and strategic vversight to help clients navigate the digital landscape effectively.• Custom automation in Google Ads: I am responsible for programming and implementing specialized automations that enhance advertising performance.• Digital campaign execution and optimization: Proficient in executing and fine-tuning digital campaigns across various media platforms for maximum reach and ROI.• Investment management in digital advertising: I handle the allocation and tracking of digital advertising budgets, and offer comprehensive reporting to assess the effectiveness of the campaigns.• Comprehensive Analytics: Specialized in A/B testing, affiliate marketing, as well as Web and App Analytics to generate actionable insights for data-driven decision-making.My approach is client-centric, aiming for excellence in execution and providing measurable results to ensure client satisfaction.

Analista En Tecnologías De La Información

React Js

Desarrollador Web (Front-End)

- Introducción a HTML, CSS y JavaScript