PIPE Ventures is an Asset Management Firm employing a multi-manager strategy with a focus on alternative investments.PIPE empowers experts to transcend their expertise and shape their knowledge into exceptional investment funds. We seek out experts in the market who understand a particular subject better than anyone else and transform that knowledge into something profitable, through a specialized investment fund co-managed between the parties.

Responsible for the new business development as an Entrepreneur in Residence, building new startups on finance, marketing and real estate segments.Responsible for the Sales and Presales team.

Responsible for the company marketing and general management with 110 employees. Responsible for the Business, Product, Operations, Finance, People and Legal areas, with more than 60 people. Helping and supporting the CEO on the strategic decisions, inside and outside the organization.- Business: leading the Plusdin General Manager regarding our Credit Card, Bank Accounts and Loans verticals.- Product: guardian of the product vision, helping GPM and PMs to build amazing products. Responsible for 8 squads and 7 media and marketing products- Operations: implementing and managing OKRs, KPIs and rituals. Responsible for the company governance and business strategies. Improvement of more than 40% on company results since implementation- Finance: overlooking the financial health and balance, defining and redefining financial processes, implementation of cost accounts and ZBB, representing R$1,3MM economy- People: responsible to make our people achieve greatness, earning eNPS > 95%- Legal: acting as general counsel, overseeing all major decisions and risks regarding our companies

Responsible for Marketing, Growth and Design areas at Xerpa- Inbound and Outbound strategy for sales team: +1.300% increase on lead generation- Building the Xerpay Brand positioning from scratch- Building and improving the lead acquisition funnel- SEO; CRO; CRM; Content; Media and Ads: more than 1MM traffic on website blog- PR, Events and Social Media- Responsible for Product Marketing, Graphic Design team and Marketing Ops

Responsible for Xerpa's Branding, Public Relations, Events and Pre Sales strategy.Managing 17 employees in the Corporate Mkt, SDR, BDR and BI teams.Developing Xerpa's and Xerpay's brand positioning, communication, campaigns and sponsorshipDeveloping inbound and outbound lead generation for middle market and enterprise salesStructuring brand architecture, sales processes and business intelligence

Developing and implementing new approaches on Marketing, Sales, Operational and Quality processes. Performing on Customer Experience and Branding strategies. - Diagnosing and restructuring customer journeys, touchpoints, painpoints and processes- Outside-in analysis and assessment for Change Management Process- Providing Branding and Communication insights- Definition of long-term growth and customer retention strategy- Developing Governance and Responsibility Models- Developing Data and Customer Experience Metrics- Developing and applying customer survey methodology - CSAT/NPS/CES- Customer and Employee Mapping

Providing Strategic and Brand Positioning consultancy for multinational corporations, Brazilian health industries, startups and NGOs. Focusing on:- Business Model and Value Proposition Design- Leadership Training and Management Development- Brand Positioning and Brand Architecture- Customer Profiling and Persona Identification- Fundraising and Monetization Strategies

Specific project development, responsible for restructuring the organization's marketing, branding and business intelligence areas.- Consumer targeting and profiling - Value proposition development - Visual identity development - Responsible for structuring brand architecture - Briefings and script development for ad agency and market research institutes - Responsible for strategy and communication plan - institutional and commercial - Responsible for pricing policy and location of business operations

Responsible for Youth Marketing area from 2014 on. Responsible for the product portfolio, developing new ways to communicate with target and for restructuring the branding channels, alongside with the previous responsibilities showed down below.- Accountable for a budget of R$7.5MM and revenue of R$11MM.- Leading 4 interns and a team of 8 outsourced executives and 5 Brand Activation Managers- Briefings and scripts for ATL and BTL ad agencies- Responsible for monitoring brand health, sales, logistics and financial KPI's related to target- Responsible for pricing policy on youth target - Responsible for planning and execution of new Skol Facul Trade Marketing strategy- Overall increase of 40% Skol beer sales on Trade Marketing POC's- Responsible for implementing CRM project- Responsible for the launching and implementation of Innovation Projects: Skol Beats Senses, Skol Draft and Skol CuboFrom 2013 to 2014, I was responsible for the Consumer Connections and Brand Development strategy, focusing on consumer marketing insights. Developing projects regarding the beer brand relations with the youth. - Accountable for a budget of R$4.2MM and revenue of R$6MM.- Leading 5 interns and a team of 8 outsourced executives- In charge of restructuring the costs, generating R$1.3MM savings- Responsible for planning and execution of Trade Marketing strategy (Skol Facul)- Increase of 12% on beer sales and 130% on energy drinks sales

Responsible to increase brand awareness on youth target. Implementing new ways with the target regarding innovations of energy drinks.

Fellow on "Programa de Educação Tutorial", undergraduate research focused on understanding the role of State and International Relations on Violence and Power Dynamics.