CFO for the PT business, leading the Financial, IT and Legal areas;Responsible for the Budget and Business Plan processes (3YP + Plan 2030), by sales channel (retail, direct sales and E-commerce), identifying risks and opportunities;Definition of strategic guidelines together with the Country Manager and executive team to support the achievement of medium-long term goals;Lead the finance team in the month-end processes and in the international reporting to HQ;Lead the IT team in the digital transformation process, turning the Portuguese business into an omnichannel business (App, Ship from Store, Click & collect, Pick-up points…)Responsible for the implementation and control of OKR’s in the PT business;Coordinate preparation of cash-flow forecasts and manage external loans;Presentation of strategy and results to HQ and partners;Strict control of costs and revenues (price, discount, mix, margin), establishing clear responsibilities for each P&L line and meeting every month with each area to guarantee achievement of budget goals;Implementation of company policies related with finance, IT and Legal areas.

Member of the CFO Team (8 CFOs for all the groups companies), reporting to the SFMS Group CFO;Coordination of Group Projects;- Implementation of new accounting software (Primavera)- Calculation and setup of new WACC for all Group companies- Analysis and implementation of Tax Group- Statutory and financial creation and control of start-up companies- Analysis of new Venture Capital investmentsResponsible for the MLTP (Budget + 5Y Plan) processes, with identification of risks and opportunities;Preparation of Financial Statements for companies in my scope and coordinate audit processes with EY external auditors.Responsible for the monthly reporting process for all group companies (Flash report, Newsletter and Results Presentation)Coordination of donations of SFMS Group to several entities

Leading teams of Finance, HR, Planning and Control, and Accounting (GL, AP, AR, Banking); Responsible for the Budget and Forecast processes, as well as for the monthly reporting to the Board of Directors and weekly KPI reporting Performing business plans for new shops and new sales channels, with identification of risks and opportunities. Calculation of IRR, ROI and NPV. Responsible from the finance department for the implementation of SAP and for the user acceptance tests until going into production; Lead the HR department in the implementation of company rules, in compliance with current law. Responible for recruitment and selection of new employees and for the definition of the quarterly training plans.

Statutory Director and member of the local Senior Management TeamManage a team of graduates ( Accounting, Treasury, Logistics, IT and Facilities)Lead the budget, 3 year-plan and forecast process and the monthly reporting to shareholder in the Netherlands, according to Group requirementsLead the M&A process between Minisom and Amplifon on Minisom side, including all analysis submited to the competition authorityResponsible for compliance with tax & legal Portuguese authoritiesResponsible for business cases for new shops, lead the facilities department to develop the new shops and renewals and to support the business as usual; Develop systematic reporting for business operations and produce business analysis with relevant and challenging insightsResponsible for the management of financial accounting activities and optimization of processesAnnual statutory compliance accountsParticipation in international meetings, including board meetings with shareholderLead the IT department to support the implementations of the international rules

Manage a team of senior graduatesSupervise and coordinate all the Month-End closure process;Direct and coordinate the company’s financial short-term planning (yearly budget, quarterly forecasts and cash-flow forecasts) and long-term planning (Five Year Plan);Responsible for the financial aspects of the Transformation Plan (IT system implementation, synergies, outsourcing, economies of scale, rebranding and reorganization of the Finance department);Preparation of new business cases for new sales channels (Joint-Ventures with FNAC, ESF, Media Markt and Krefel) including sensitivity analysis and identification of risks and opportunities;Responsible for Internal (Board of Directors) and External reporting (Belgacom) and preparation of Powerpoint presentations for the Board of Directors;Development of the financial modelling for the Insurance business (customer base, premiums, churn, lifetime, product mix, compliance) and analysis of variances vs payments of the insurance broker;Calculation of employee commissions (variable pay) for month-end accruals and for Payroll;Performing intercompany reconciliations, creating better visibility to our shareholder;Development of several reports & KPIs to create better visibility to top management;Manage relation with Internal and External Auditors.

Manage a team of 12 graduates (5 Senior Analysts and 7 Analysts)Ensure that what is paid by the networks is equivalent to what is due, and to analyze, explain and eliminate any shortfalls (network leakage) for the 5 markets under my responsibility;Ensure the business has accurate and timely information to chase for underpaid and unpaid commissions and to challenge clawbacks made by the networks;Responsible for the integrity of the accounting records for commissions for the supported businesses, ensuring that these correctly reflect the business results;Responsible for the implementation of a new system (Inca) to manage the business commissions for the supported markets.

Compose the monthly management reporting for the different Pelicano Group enterprises, reporting directly to the management board;Elaboration and follow up of the management budget and treasury budget. Variance analysis;Responsible for the implementation of an integrated information system (Navision) and for the procedure manual. Navision super key user;Control the bank loans, bank guarantees and financial applications;Control of displacement expenses and other employee’s costs, managing the company’s cars and insurances. Market researches and negotiation with suppliers, in order to decrease costs;Supplier Ledger responsible. Control the supplier invoices reception and booking. Supplier account reconciliations and ageing control;Creation and analysis of management indicators, reporting directly to the CFO.

Elaborate the monthly financial reporting and the management report, reporting directly to the CFO Portugal and to headquarters in France;Compose the annual management budgets of Headquarters and the point of sale, accompanying and analyzing the deviations;Creating and analyzing several management indicators, reporting to the Insignia’s Direction;Responsible for the control of contractual conditions with suppliers and assure the accurate invoicing of rebates;Carry out periodic analysis of the profit and loss and balance sheet of the Vêti points of sale;Put together financial analysis of the opening projects for the new points of sale.Supplier account reconciliations and ageing control.

Performing audit functions, having acquired experiences both in Portugal and abroad, with greater relevance in the following aspects: Execution of audit in Clients, having special incidence in the key processes analysis, business risks and existing controls evaluation and identification of improvements to implement;Field work execution, making sure the accounting principles used in the financial reporting are respected, and maintaining contact with the client responsible;Breakdown P&L Accounts, Banks, loans and client and supplier reconciliations;Preparation of individual reports of audit to the financial statements.This work was developed in the industrial and commercial sectors in Portugal, Angola and Cape Verde.