Atlas provides admission, payment, and infrastructure services that enable companies to manage global talent, offering flexibility for expansion without the need to establish local entities.- I led the North America and Latam operations, reporting directly to regional VPs;- Responsible for enhancing sales operations by addressing challenges in the customer lifecycle through process adjustments, training, and conducting friction analysis in the sales process. This resulted in practical solutions to optimize both operational efficiency and customer experience;- Developed and created documentation covering workflows and standard operating procedures to promote consistency and efficiency;- Continuously monitored metrics related to marketing and sales through the implementation of customized dashboards and data analysis to understand team productivity and achieved outcomes.

Escale Digital is a performance-focused digital marketing and sales startup, specializing in creating conversational WhatsApp flows for large corporations. During my 5-month tenure at the company, the following achievements and activities were accomplished:- Achieved a remarkable 3,400% increase in the CRM department's results from January to April through the implementation of strategies and process enhancements, driving effectiveness and performance in this critical area;- Developed a comprehensive data collection model and created result tracking dashboards, providing valuable insights for continuous optimization;- Completely restructured management processes and communication flow development procedures, resulting in increased efficiency, agility, and delivery quality;- Served as a technical reference point for the team, creating development and growth opportunities for all members.

ClinicaRx is the healthtech that offers much more than clinical software for the provision of services in pharmacies, it is the startup that helps the pharmaceutical retail to adapt to legislation, train and empower health professionals, thus creating an increasingly larger and better care network.During my journey at the company, I made significant contributions to its growth and development, having accomplished the following activities and achievements:- Built the operations department, testing the squad and chapter format to optimize efficiency and internal collaboration;- Implemented the Product Led Growth (PLG) strategy for small-scale clients, managing the project in collaboration with the marketing, sales, customer service, finance, and product teams;- Verticalized revenue streams by subdividing them into 5 sub-companies within the group, establishing Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs) for each of them;- Completely restructured management rituals and data presentation for the revenue areas, segregating them into N1, N2, and N3 levels;- Developed a comprehensive customer lifecycle map, mapping all stages from acquisition to loyalty, aiming to enhance the customer experience and drive business growth;- Created and adjusted dashboards and charts to support managers' decision-making, providing valuable insights and data for performance analysis and monitoring.

Aftersale is a startup specializing in post-sales solutions for e-commerce, offering comprehensive services that cover everything from delivery tracking to enhancing exchanges and returns.Key activities and achievements during my tenure include:- Developing a comprehensive customer lifecycle map, charting each stage from initial discovery (Awareness) to becoming a brand advocate (Advocacy);- Significantly reducing costs by unifying tools such as Pipefy, Pipedrive, Typeform, Zendesk, Zapier, and other systems into the CRM (Hubspot), ensuring streamlined operations;- Completing a full overhaul of the CRM (Hubspot), integrating all parallel tools and minimizing customer journey frictions;- Conducting a detailed review of KPIs and implementing enhanced management routines to drive organizational performance;- Creating and refining dashboards and charts to support managers in decision-making;- Detailing processes, from macro to micro levels, for the Marketing, Sales, Customer Success, and Finance departments.I take pride in having contributed to the growth and success of Aftersale, delivering significant improvements in operations and outcomes for the company.

In order to sustain an exponentially growing operation, increase customer engagement and commitment, add value, increase retention, generate a high level of customer orientation and prepare them for a successful journey, I proposed and implemented:- Improvements in operational processes, identifying opportunities in the onboarding, integration, payment processing and product adhesion flows, to ensure the highest level of user satisfaction;- Monitoring of customer metrics and action measures to achieve the goals established with the team;- Focus on assertive communication, relationship and strategy with our customers, providing training, facilitating implementations, giving support and listening to learn, with the view of companies, how to evolve the product;- Development of automation and chatbot provided measurable gains in efficiency and scalability;- I proposed the implementation of the SQUAD methodology and improvement of referral campaigns;- Working directly with training and development alongside management of culture changes and team evolution made for an increasingly high performing team.

SmartHint is a Startup that offers the integration of artificial intelligence in e-commerce for the best user experience, creating recommendations showcases based on users behavioral analysis.- In the middle of my second month at SmartHint, I was able to reach over 300% of the upsell target and 200% of the engagement goal, just understanding customer needs and driving the best the solution could offer each one;- With this performance I was assigned Premium accounts in which I use the High Touch methodology. With clients like Diesel, New Balance, Kippling, Track & Field, Le Postiche, I advise on the performance improvement metrics of the tool with analytical results;- Working in parallel with segmentation of other portfolios, automation of contacts by identification of "pain matrix" and definition of strategies with specific actions. I suggested other possibilities for planning, structuring, training and reporting metrics and targets with quantitative data for the development of the CS area;- I minister course of Google Analytics focused in the impact of SmartHint, evaluating scenarios and results to recommend actions and improvements in strategic direction.

I played a pivotal role in establishing practices and strategies for this business after identifying several structural inefficiencies. I implemented and developed the company's business model by performing the following activities:- Defined weekly revenue budgets and KPI targets;- Created and implemented new opening and closing procedures, resulting in a 91.6% reduction in labor expenses;- Inventory management: Monitored and managed stock levels, eliminating waste through demand forecasting;- Production management: Conducted cost analysis and product pricing, managed cash flow, and controlled logistics to enhance efficiency and optimize production;- Team management: Recruitment, training, supervision, and performance review of personnel; classification and payroll calculations of employee benefits.

Banco Bradesco is the second largest private bank in Brazil. In the course of a number of bank restructures (11 to 4 staff in my department), my diligence was recognised by my employers such that I was called upon to take on additional duties and functioned as Head Teller, Supervisor and Administration Manager.- Administration manager duties: consolidated and cross-checked financial transaction reports, manually inspected cheque signatures to ensure legitimacy, organised daily cash float for all bank tellers, audited tellers’ currency, cash ordering from Brazil’s Treasury;- Bank teller duties: customer service, conducted financial transactions, complied with bank policies, security procedures and customer confidentiality practices;- Treasury functions: balanced and managed daily cash flow, being one of the main points of contact with the Treasury for cash ordering;- ATMs maintenance: loaded cash and emptied deposits.

This was a self-funded, self-initiated community music event. I independently organized and managed all aspects of the event including conceptualization, registration permits, insurance, risk management and environmental sustainability. - Market analysis: demographic targeting, competitor analysis and liaison with suppliers;- Operational plan: developing a pricing strategy, commercial structure and promotional material. Site layout management, estimating productive capacity and manpower needs;- Financial plan: estimating and funding initial investment, labor forecasting, monitoring cash flow, estimating the break-even point, Net Present Value, Return On Investment and Internal Rate of Return;- B2C targeting through word of mouth marketing strategy. Creating a strong brand presence – original logo design, promotional material, employing new social media channels and ‘influencers’.