Bruno Athayde Email & Phone Number

Sorocaba, São Paulo, Brasil

• Managed the Demand Planning process for Case IH agricultural equipment across Latin American countries for six years, monitored market trends and competitor actions to adjust Sales Strategies, achieving a record market share for tractors in 2022 and combines in 2023.• Led multifunctional teams across various company sites to prioritize key customer service for the brand, resulting in achieving a Net Promoter Score (NPS) above of 85 in 2022, making the program a global reference within the company.• Managed the Import and Export team, supporting the Customs Process for the 25 Latin American markets served by the brand, while also overseeing Production Flow and Shipment from three domestic factories and seven international factories (USA, Argentina, England, Belgium, Italy, Turkey, and India) to ensure the delivery of 9 thousand agricultural equipment over six years.• Proactively conducted Logistics, Commercial, and Financial actions in collaboration with domestic and international factories to maximize the brand's monthly and quarterly revenues in Latin America over the past six years, resulting in achieving a record Annual Revenue of nearly R$10 billion in 2022.

Sorocaba E Região, Brasil

•Managed all areas of a company, including Supply Chain, Logistics, Sales, Human Resources, and Finance, in the field of Plastic Products serving various sectors such as Automotive, Healthcare, Automation, Construction, and Household Utilities. Through this experience, I developed a more entrepreneurial vision.•Coordinated the entire New Product Development Cycle, from project inception, prototyping, tooling development, PPAPs (Production Part Approval Process), resources definition, production, assembly, painting, to packaging. Through this, I developed a more analytical and systemic vision.

Sorocaba, São Paulo, Brasil

• Implemented and led the Sales and Operations Planning (S&OP) process in the Aftermarket division of CNH Industrial Latin America, where I was responsible for Demand Planning of 150,000 SKUs using statistical models and market analysis to serve 600 Dealerships representing the six brands of the CNH Industrial Group (Case and New Holland for Agricultural and Construction segments, IVECO and FPT). The process achieved a service level of 95% in 2014.• Participated in the Global Inventory Management Project in Chicago, USA, and Turin, Italy, aimed at optimizing Global Inventories by reducing lead time from three months to 60 days and Safety Stock from 45 days to 30 days in 2014.

São Paulo, Brasil

• Led as a Senior Consultant the implementation of Strategic Projects for defining logistics networks, aligning value propositions for each Brand or Distribution Channel, and cascading them into Integrated Planning processes (S&OP), P&L Simulation, Customer Segmentation, and Order, Inventory, and Data Management. These projects were implemented in large national and international companies such as CNH Industrial, Gerdau, Goodyear, Bunge, Alpargatas, Usiminas, and Natura.

Bauru, São Paulo, Brasil

Responsible for execution of continuous improvement groups for production lines, through the Job Analysis and Chrono analysis tools with the involvement of operators, mechanics, and supervisors. Responsible for capacity studies, equipment utilization and layout projects.

Master Of Business Administration - Mba, Agribusiness/Agricultural Business Operations

Este curso tem como objetivos gerais proporcionar uma visão integrada do processo empresarial a partir de conceitos e fundamentos de.

Master Of Business Administration (Mba), Economia E Gestão Empresarial

Engineer'S Degree, Industrial Production Technologies/Technicians