Bruno V. Miranda Email and Phone Number
Bruno V. Miranda work email
- Valid
Bruno V. Miranda personal email
Professional with 15+ years experience in trade mkt, merchandising execution and sales, with 4 graduations (Science & Technology, Economics, Management Processes and Data Science), with an interdisciplinary focus.Worked on roles accross Sales, Product Development, Trade Mkt Channel Development and Trade Mkt Execution Excellence mainly on 4 companies, with 12+ years of full-time experience managing Merchandising Execution, POS Materials and Seasonal Activations for multi-national consumer goods company (@P&G and @BIC currently), on both cases leading high performance 200+ headcount team over 2.500+ stores. Lived in different cities, regionals such as São Paulo (hometown), Rio de Janeiro (BR Olympics 2016), Minas Gerais and Mid-west states (GO + DF, MS, MT). Execution excellence and sell-out focus. Constant contributor to trade mkt and sales multi-functional teams. Knowledge and accountability on KPI programs, operations and delivery. Technical solutions provider with analytical skills under multitude of complex needs, bottlenecks and challenges. Out-of-the-box thinking and innovation to create sustainable environments, focused on repeatable processes, a flair on guaranteeing standards, brands and team-building, collaboration, managing operations, systems and risks, and constructing a better shopping experience. Updated knowledge and actuation on ESG - Sustainable Development initiatives.- Languages: English (fluent - ETS TOEFL ITP Score 623), Portuguese BR (native), Spanish (intermediary).- Specialties: agility & adaptability; result-driven discipline, operations and execution; sell-out focus; brands insights; straight-talk; technology integration; people skills and team-building; L&D programs; process creation and improvement; strategy and project consulting; planning; territory ownership; communication; new business opportunities enabler; stake-holders satisfaction and better shopper/customer experience.- Systems: Microsoft Windows OS & Office Package; Business-Intelligence; Power BI; Workload management; ERP; Salesforce.com; pseudo-language POO; RUP; PMI; UML; Pythin and Java programming; CAD-CAM.
Vigor
View- Website:
- vigor.com.br
- Employees:
- 3922
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Gerente Nacional De Trade MktVigorState Of São Paulo, Brazil -
National Trade Marketing Manager - Direct Channel DevelopmentBic Mar 2024 - PresentSão Paulo, BrasilResponsible for all modern retail direct channels (C&C, KA, Farma, etc), accross all categories (Blades Excellence, Human Expression and Flames For Life). Development and field implementation of trade strategic plans to achieve distribution gains, market share and sales growth, while guaranteeing financial KPIs. High level of focus in innovation.- JBP and annual plans process owner;- T2T and interface with customers to drive sales and implement experiments in order to improve shopper experience at the POS;- Promotional calendar and especial visibility projects negotiation (shelving, checkouts, etc);- Strategy guidance for assortment, packs, pricing, regional plans, shopper seasonal campaigns, all data-driven;- Tracking & controls (mix, volume, NS, OOS, budget, BDF effectiveness, TIE, ROI, etc);- Development and implementation of GTM plans for new products; -
Trade Marketing National Manager - Execution ExcellenceBic Aug 2019 - Mar 2024São Paulo E Região, BrasilBrazil & Argentina national in-store execution excellence manager, responsable for the entire direct/indirect Merchandising field team, for the POP Materials creation and management, and for all Promotional/Seasonal activities & logistics. Also responsable for internal execution BI. Delivered enhanced stores segmentation; a totally new execution dashboard; the best (biggest and fastest) Back To School Season; successful BID re-negotiations; global recognition as BIC BRA has become the first country in the company globally to implement and operate our "BIC - Best In Class" Perfect Stores Program. Breakthrough new ESG initiative regarding POS Materials through Circular Economy for Sustainable Development. -
Regional Merchandising ManagerProcter & Gamble Apr 2016 - Apr 2019Regional Merchandising Manager – MG + DF/GO/MS/MT. Leader of entire direct and indirect teams (300+ headcounts) and responsable for 1.400 stores across all channels. Sell-out focused Execution with Perfect Stores program. Results management. Made several improvements on coverage formats (with distributor operations). Training programs with emphasis on standardization. Routes optimization and better effectiveness through Time & Motion studies. Achieved highest historical Nielsen shares for main brands. -
Merchandising SupervisorProcter & Gamble Nov 2015 - Apr 2016Rio De Janeiro E Região, BrasilMerchandising Supervisor/Manager – RJ + ES. Successfull modus operandi interventions (switched third-party agency), all with clearly improved executions, better sell-out and savings as a plus. Leadership of direct team (1 supervisor, 10 coordinators, and 150 merchandisers), and indirect (distributor's team). 700 stores coverage including food global and regional retails, C&C, drugstores and perfumeries. During Brazil's 2016 Olympics, achieved the best 2nd and 3rd top global executions with international awards included. -
Category Management And Merchandising SupervisorProcter & Gamble Jan 2014 - Nov 2015São Paulo E Região, BrasilMixed role with both internal and external, focused in developing categories and channels. Merchandising Supervisor – SP (São Paulo metro). Responsable for the direct chanel (500 stores), team building and trainning. Point-of-sales perfect execution as per company's guidelines. Constant contributor to internal processes such as marketing plans and initiavies, POS materials, customer platforms development, Perfect Stores program and tools. Full leadership during international visiting. -
Sales SupervisorProcter & Gamble Jan 2012 - Dec 2013São Paulo E Região, BrasilCash & Carry Key Account Sales Representative on Walmart's banners (Sam's Club and Maxxi Atacado), responsable for bazar brands. Afterwards responsable for Makro and Roldão banners, perfumery and hygiene brands. Finally as last assignment, full growth of C&C Trade Channel with it's creation and development. -
Process & Standards AssistantHospital Beneficência Portuguesa De Santo André Apr 2011 - Dec 2011Grande Abc, SpInnovation projects development and execution for all areas (administrative, medical, labs), with focus on standardization, effectiveness and optimization. -
Senior SalesmanSunnyvale Comércio E Representações Jan 2009 - Apr 2011São Paulo E Região, BrasilInternational representations - products from Japan and Germany. Importation routines. Industrial projects and technical sales of thermoplastics machines and automation equipment. New products, businesses and markets development through innovation. -
InternIniciativa / Empreendedorismo - Mercado Livre Jan 2008 - Dec 2008Alphaville, SpE-commerce start-up (mainly via Mercado Livre). Administrative routines, e-marketing and sales reputation control and improvement.
Bruno V. Miranda Skills
Bruno V. Miranda Education Details
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Science & Technology -
International Economics -
Escola Santa MarinaHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Bruno V. Miranda
What company does Bruno V. Miranda work for?
Bruno V. Miranda works for Vigor
What is Bruno V. Miranda's role at the current company?
Bruno V. Miranda's current role is Gerente Nacional de Trade Mkt.
What is Bruno V. Miranda's email address?
Bruno V. Miranda's email address is br****@****rld.com
What schools did Bruno V. Miranda attend?
Bruno V. Miranda attended Universidade Federal Do Abc - Ufabc, Anhanguera Educacional, Estácio, Escola Santa Marina.
What skills is Bruno V. Miranda known for?
Bruno V. Miranda has skills like Treinamento E Desenvolvimento, Merchandising.
Who are Bruno V. Miranda's colleagues?
Bruno V. Miranda's colleagues are Cilene Picco, Edicleia Santos, Márcio Ray, Mayara Anastacio, Felipe Soares, William Pinto Da Silva, Thuy Que Hoa.
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