Bruno V. Miranda

Bruno V. Miranda Email and Phone Number

Gerente Nacional de Trade Mkt @ Vigor
State of São Paulo, Brazil
Bruno V. Miranda's Location
São Paulo, São Paulo, Brazil, Brazil
Bruno V. Miranda's Contact Details

Bruno V. Miranda work email

Bruno V. Miranda personal email

n/a
About Bruno V. Miranda

Professional with 15+ years experience in trade mkt, merchandising execution and sales, with 4 graduations (Science & Technology, Economics, Management Processes and Data Science), with an interdisciplinary focus.Worked on roles accross Sales, Product Development, Trade Mkt Channel Development and Trade Mkt Execution Excellence mainly on 4 companies, with 12+ years of full-time experience managing Merchandising Execution, POS Materials and Seasonal Activations for multi-national consumer goods company (@P&G and @BIC currently), on both cases leading high performance 200+ headcount team over 2.500+ stores. Lived in different cities, regionals such as São Paulo (hometown), Rio de Janeiro (BR Olympics 2016), Minas Gerais and Mid-west states (GO + DF, MS, MT). Execution excellence and sell-out focus. Constant contributor to trade mkt and sales multi-functional teams. Knowledge and accountability on KPI programs, operations and delivery. Technical solutions provider with analytical skills under multitude of complex needs, bottlenecks and challenges. Out-of-the-box thinking and innovation to create sustainable environments, focused on repeatable processes, a flair on guaranteeing standards, brands and team-building, collaboration, managing operations, systems and risks, and constructing a better shopping experience. Updated knowledge and actuation on ESG - Sustainable Development initiatives.- Languages: English (fluent - ETS TOEFL ITP Score 623), Portuguese BR (native), Spanish (intermediary).- Specialties: agility & adaptability; result-driven discipline, operations and execution; sell-out focus; brands insights; straight-talk; technology integration; people skills and team-building; L&D programs; process creation and improvement; strategy and project consulting; planning; territory ownership; communication; new business opportunities enabler; stake-holders satisfaction and better shopper/customer experience.- Systems: Microsoft Windows OS & Office Package; Business-Intelligence; Power BI; Workload management; ERP; Salesforce.com; pseudo-language POO; RUP; PMI; UML; Pythin and Java programming; CAD-CAM.

Bruno V. Miranda's Current Company Details
Vigor

Vigor

View
Gerente Nacional de Trade Mkt
State of São Paulo, Brazil
Website:
vigor.com.br
Employees:
3922
Bruno V. Miranda Work Experience Details
  • Vigor
    Gerente Nacional De Trade Mkt
    Vigor
    State Of São Paulo, Brazil
  • Bic
    National Trade Marketing Manager - Direct Channel Development
    Bic Mar 2024 - Present
    São Paulo, Brasil
    Responsible for all modern retail direct channels (C&C, KA, Farma, etc), accross all categories (Blades Excellence, Human Expression and Flames For Life). Development and field implementation of trade strategic plans to achieve distribution gains, market share and sales growth, while guaranteeing financial KPIs. High level of focus in innovation.- JBP and annual plans process owner;- T2T and interface with customers to drive sales and implement experiments in order to improve shopper experience at the POS;- Promotional calendar and especial visibility projects negotiation (shelving, checkouts, etc);- Strategy guidance for assortment, packs, pricing, regional plans, shopper seasonal campaigns, all data-driven;- Tracking & controls (mix, volume, NS, OOS, budget, BDF effectiveness, TIE, ROI, etc);- Development and implementation of GTM plans for new products;
  • Bic
    Trade Marketing National Manager - Execution Excellence
    Bic Aug 2019 - Mar 2024
    São Paulo E Região, Brasil
    Brazil & Argentina national in-store execution excellence manager, responsable for the entire direct/indirect Merchandising field team, for the POP Materials creation and management, and for all Promotional/Seasonal activities & logistics. Also responsable for internal execution BI. Delivered enhanced stores segmentation; a totally new execution dashboard; the best (biggest and fastest) Back To School Season; successful BID re-negotiations; global recognition as BIC BRA has become the first country in the company globally to implement and operate our "BIC - Best In Class" Perfect Stores Program. Breakthrough new ESG initiative regarding POS Materials through Circular Economy for Sustainable Development.
  • Procter & Gamble
    Regional Merchandising Manager
    Procter & Gamble Apr 2016 - Apr 2019
    Regional Merchandising Manager – MG + DF/GO/MS/MT. Leader of entire direct and indirect teams (300+ headcounts) and responsable for 1.400 stores across all channels. Sell-out focused Execution with Perfect Stores program. Results management. Made several improvements on coverage formats (with distributor operations). Training programs with emphasis on standardization. Routes optimization and better effectiveness through Time & Motion studies. Achieved highest historical Nielsen shares for main brands.
  • Procter & Gamble
    Merchandising Supervisor
    Procter & Gamble Nov 2015 - Apr 2016
    Rio De Janeiro E Região, Brasil
    Merchandising Supervisor/Manager – RJ + ES. Successfull modus operandi interventions (switched third-party agency), all with clearly improved executions, better sell-out and savings as a plus. Leadership of direct team (1 supervisor, 10 coordinators, and 150 merchandisers), and indirect (distributor's team). 700 stores coverage including food global and regional retails, C&C, drugstores and perfumeries. During Brazil's 2016 Olympics, achieved the best 2nd and 3rd top global executions with international awards included.
  • Procter & Gamble
    Category Management And Merchandising Supervisor
    Procter & Gamble Jan 2014 - Nov 2015
    São Paulo E Região, Brasil
    Mixed role with both internal and external, focused in developing categories and channels. Merchandising Supervisor – SP (São Paulo metro). Responsable for the direct chanel (500 stores), team building and trainning. Point-of-sales perfect execution as per company's guidelines. Constant contributor to internal processes such as marketing plans and initiavies, POS materials, customer platforms development, Perfect Stores program and tools. Full leadership during international visiting.
  • Procter & Gamble
    Sales Supervisor
    Procter & Gamble Jan 2012 - Dec 2013
    São Paulo E Região, Brasil
    Cash & Carry Key Account Sales Representative on Walmart's banners (Sam's Club and Maxxi Atacado), responsable for bazar brands. Afterwards responsable for Makro and Roldão banners, perfumery and hygiene brands. Finally as last assignment, full growth of C&C Trade Channel with it's creation and development.
  • Hospital Beneficência Portuguesa De Santo André
    Process & Standards Assistant
    Hospital Beneficência Portuguesa De Santo André Apr 2011 - Dec 2011
    Grande Abc, Sp
    Innovation projects development and execution for all areas (administrative, medical, labs), with focus on standardization, effectiveness and optimization.
  • Sunnyvale Comércio E Representações
    Senior Salesman
    Sunnyvale Comércio E Representações Jan 2009 - Apr 2011
    São Paulo E Região, Brasil
    International representations - products from Japan and Germany. Importation routines. Industrial projects and technical sales of thermoplastics machines and automation equipment. New products, businesses and markets development through innovation.
  • Iniciativa / Empreendedorismo - Mercado Livre
    Intern
    Iniciativa / Empreendedorismo - Mercado Livre Jan 2008 - Dec 2008
    Alphaville, Sp
    E-commerce start-up (mainly via Mercado Livre). Administrative routines, e-marketing and sales reputation control and improvement.

Bruno V. Miranda Skills

Treinamento E Desenvolvimento Merchandising

Bruno V. Miranda Education Details

Frequently Asked Questions about Bruno V. Miranda

What company does Bruno V. Miranda work for?

Bruno V. Miranda works for Vigor

What is Bruno V. Miranda's role at the current company?

Bruno V. Miranda's current role is Gerente Nacional de Trade Mkt.

What is Bruno V. Miranda's email address?

Bruno V. Miranda's email address is br****@****rld.com

What schools did Bruno V. Miranda attend?

Bruno V. Miranda attended Universidade Federal Do Abc - Ufabc, Anhanguera Educacional, Estácio, Escola Santa Marina.

What skills is Bruno V. Miranda known for?

Bruno V. Miranda has skills like Treinamento E Desenvolvimento, Merchandising.

Who are Bruno V. Miranda's colleagues?

Bruno V. Miranda's colleagues are Cilene Picco, Edicleia Santos, Márcio Ray, Mayara Anastacio, Felipe Soares, William Pinto Da Silva, Thuy Que Hoa.

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