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Rome Area, Italy

Florianópolis E Região, Brasil

Neoway is a technology company focusing on business solutions. Their processes start with the gathering of public data, storage, processing, analysis, modeling, and finally the generation of intelligence. My main projects were: 1. Estimate how likely companies in Brazil were still active. This project took into account variables such as number of employees, annual income and feedback from the banks. I was in charge to fit a model for 18 million companies in Brazil at that time;2. Cluster analysis of the companies in Brazil aiming to understand how the country was divided in terms of business, location and other characteristics such as age of the company, size and income.

My role was within Intelligence Analytics area supporting the company’s business intelligence with campaigns analysis, fraud detection and sales performances. I worked a lot with shiny and interactive visualizations

São Paulo E Região, Brasil

Hyperativa is specialised in digital solutions focused on creating promotional campaigns. My role was:1. Customer segmentation analysis such as cluster analysis and RFM analysis (Recency, Frequency and Monetary);2. Predictive model to estimate average money spent;3. Multiple regression model to explain how the costumers used their credit card based on their interactivity with the brand (access to the website, time spent on the website, open and click-through rates for email campaigns, etc);4. Naive bayes algorithm to estimate customer's gender based on money spent on beauty products.

Mestre Em Estatística Aplicada E Biometria, Estatística

Bacharel Em Estatística, Estatística