Bruno Amarante, Mba Email & Phone Number

Spain

Barcelona, Ct, Es

Estocolmo, Suécia

Londres, Inglaterra, Reino Unido

• Conceptualized and executed successful campaigns for a diverse portfolio of clients, including Amazon Prime Video, Essie, Samsung, Adidas, and Dell.• Provided creative direction for high-budget, multi-channel campaigns, encompassing OOH, DOOH, Static, and Social media.• Implemented innovative solutions to elevate the impact of campaigns, from anamorphic screens to executing station dominations throughout Europe.• Managed and motivated teams of 3D/2D designers.• Collaborated with the Creative Director to align campaign concepts with clients' overarching strategies.• Produced presentations and pitched creative concepts to clients, effectively communicating the value and impact of the proposed campaigns.• Worked closely with cross-functional teams, such as media planning, account management, and production, to ensure seamless execution of campaigns.

Lisboa, Portugal

• Designed and executed comprehensive Go-to-Market strategies for a portfolio of 12 brands, encompassing over 100 retail locations in Portugal.• Cultivated strong partnerships with PR and advertising agencies, ensuring seamless alignment and collaboration between brands.• Direct digital marketing efforts, incorporating Social Media, Paid Ads, Influencer Marketing, and other tactics to drive business growth.• Generated monthly reports to monitor and evaluate campaign performance, providing insightful analysis and recommendations for improvement.• Managed the planning and execution of promotions and campaigns, leveraging data-driven insights to drive customer engagement and drive sales.

Brasil

Using human-centered design to create brand identity through the following points:• Conduct interviews and research to clarify vision, strategies, goals and values from the client;• Clarify brand strategy, targeting brand positioning; • Develop coherence on key elements of the brand such as visual identity, communication, etc. • Understand how to turn emotional aspects as feeling and touch, into visible aspects in all brand's touchpoints;• Brand Persona development based on archetypes studies;• Applying different research approach to better understand meanings that come up as hypothesis during the brand identity development.

Brasil

• Provided dynamic leadership and direction for both the offline and digital marketing departments, overseeing account management, creative, media, and digital marketing operations.• Worked in close collaboration with the Creative Director and accounts managers to conceive and execute impactful 360-degree campaigns.• Conducted thorough briefing analysis and coordinated campaign execution for key accounts, ensuring seamless delivery and alignment with stakeholders.• Built strong relationships with clients and stakeholders, effectively communicating campaign goals, results, and recommendations.• Managed a weekly agenda, keeping all departments informed and aligned on priorities and initiatives.• Analyzed the financial impact of campaigns and provided insights on how to optimize future efforts for optimal results.• Coordinated content creation for digital marketing campaigns, driving customer engagement, improving brand reputation, enhancing user experience, and optimizing media performance.• Collaborated with the media department to select the most effective media mix and partnerships, maximizing investment efficiency and driving sales.• Provided oversight for the planning, optimization, and performance measurement of digital campaigns, utilizing business intelligence analysis and reports to inform decision making.• Conducted UX analysis on digital projects, ensuring that the user experience is consistently enhanced and meets business objectives.

Paris, France

Brazil

• Developed and analyzed KPIs and business opportunities in parts, machines, services, and rentals for the Key Accounts market, achieving a 45% improvement in market penetration• Designed and implemented market indicators to provide actionable insights into market and product performance• Collaborated with paving, general construction, and heavy construction segments to tailor strategies that enhanced market share• Formulated and executed marketing strategies to drive market share growth within the segment• Partnered with Caterpillar Brazil to develop cohesive market strategies• Conducted in-depth analysis of the machine market in Northeast Brazil, identifying losses and gains in market share across all product families, which led to strategic adjustments that improved market positioning by 37%• Managed client relationships, addressing contract and financial issues with data-driven insights• Developed logistics strategies in collaboration with management, improving sales and operational planning (S&OP) efficiency while optimizing forecast planning

Brasil

• Developed and analyzed comprehensive sales reports and KPIs for parts and services across the company, achieving improvement in sales tracking accuracy using advanced Excel functions.• Conducted price and demand analysis for specific commodities, optimizing sales campaign outcomes at both the subsidiary and regional levels.• Collaborated with the supply chain team to identify new strategies and process improvements, which resulted in a 65% enhancement in operational efficiency.• Provided support to sales supervision and market coordination, leveraging data analysis to drive strategic decisions that improved market performance by 33%.• Managed product and customer category analysis, leading to the identification of key growth opportunities to better target sales efforts.• Assisted in the development of S&OP processes for the parts area, utilizing Excel and SAP to streamline data collection and communication among all departments.

Brazil

• Created and analyzed sales reports, KPIs, pricing strategies, and product demand forecasts, enhancing inventory and supply management for strategic products;• Evaluated vendor and supervisor performance, conducting in-depth sales analysis that informed the development of business plans;• Managed analyses across different product categories and customer segments, identifying key trends and opportunities that contributed to a 37% improvement in market strategy effectiveness.• Organized and facilitated meetings with supervisors and managers, using data-driven insights to guide strategic discussions and decisions

Master In Business Administration (Mba), Strategic Marketing

Thesis: The relevance of Public Relations through Branding to develop Brand Equity

Professional Certificate In Product Management

- Understand the keys to successfully navigating the roles and responsibilities of being a product manager to champion change.

Diplome Superieur D’Études Commerciales (Bac +3), Business And International Marketing

Graduated in Business and International Marketing at Novancia Business School Paris which is the 36th in the ranking of the best schools.

Bachelor'S Degree, Business Administration And Management, General

Provenance And Property, Creative Process, Arts

An intensive course on conceptualization and drawing with Charles Watson. It was 300 hours of work and study in 35 days. The course aimed.