As Chief Executive Officer (CEO) of Pubsa, I am responsible for leading and driving change management and process optimization within the company.I am committed to fostering innovation, promoting operational excellence, and achieving extraordinary results. My people-centric approach, combined with a sharp strategic vision, alongside my partners and colleagues, has been crucial in building a dynamic corporate culture and achieving sustainable growth, with a focus on delivering results for our clients and ensuring the well-being of our team.Key Responsibilities:— Business Strategy: — Responsible for executing comprehensive positioning strategies for Pubsa's consistent growth. — Identifying market opportunities and driving the diversification of products/services, strengthening Pubsa's position in key sectors and markets.— Effective Leadership: — Cultivating a culture of collaboration and innovation, encouraging creativity and an entrepreneurial spirit throughout the team. — Implementing inclusive leadership practices, promoting diversity and equal opportunities within the organization.— Performance and Productivity: — Implementing operational efficiencies, optimizing processes, and improving results. — Promoting continuous empowerment of the entire team to achieve excellence in task execution, routines, and projects.— Strategic Relationships: — Establishing successful strategic partnerships, strengthening Pubsa's position in the market. — Promoting high-impact agreements that drive Pubsa's expansion and visibility.— Innovation and Technology: — Advocating for the adoption of innovative technologies, keeping the company at the forefront of the industry. — Encouraging the pursuit of innovation and the development of strategies, services, and proposals to ensure cutting-edge solutions for industry challenges.

Drawing upon my journey of over 15 years as a Marketing and Operations professional and executive, I have committed myself to guiding individuals and organizations in enhancing their market positioning and achieving exceptional results.In relation to INDIVIDUALS, I invest time in deeply understanding their needs, aspirations, and goals. And I offer services such as:• Chat With Bruno (Express Mentoring)Online session, 1 hour with me to discuss your needs:Professional growth and strategy, work, activities, projects, productivity.• LinkedIn Live Review (Consultation for creating an attractive and winning profile)Real-time online session, 1 hour with me.I suggest what you should adjust, improve, or create.• Career Development (Mentoring and career development program)10 online sessions (10 hours) with meWe comprehend your current professional scenario and outline your professional and personal plans. We define strategies and collaborate to achieve the objectives.For BUSINESSES, I apply robust process management techniques to design, refine, and optimize activities with services such as:• Processes Optimization (Consultation for process evaluation, creation, and optimization)Online or in-person sessions (model and volume to be determined)We map existing stakeholders, sectors, activities, and processes. We evaluate and propose creation and optimization while monitoring execution and team performance.Additionally, with over 8 years as an executive in Mexico, I am committed to assisting companies throughout Latin America in expanding their businesses towards the region's second-largest market.• Exporting to Mexico (Consultation for exporting your business to Mexico)8 online sessions (8 hours) with meWe discuss: Market and opportunities, Cultural, Legal, Labor, Tax, and Accounting aspects.If you're interested in learning more about how we can achieve extraordinary results together, please visit the website: www.andradeb.com

As the Chief Operating Officer (COO), I am responsible for managing a team of approximately 120 people across three countries (Brazil, Mexico, and Colombia) in various areas including Human Resources (HR), Performance and Campaigns (Google Ads, Facebook/Instagram Ads, Waze Ads, etc.), Social Media Marketing (SMM - Facebook, Instagram, Twitter, LinkedIn, Google My Business), Design, Processes and Business Operations/B.I., Customer Support and Helpdesk, Client Servicing, Relationship Management, and Customer Success.Some of my key achievements during this period include:-Restructuring the eight areas of the operations team, developing new leadership and organizing routines and activities;-Streamlining and reducing teams (from 18 to 9 squads) and categorizing them based on billing tiers.Reviewing, changing, and implementing more intelligent processes, resulting in improved production and delivery by the teams;-Decreasing delivery times (SLAs) for new projects and monthly requests, leading to increased customer satisfaction (NPS);-Establishing goals and objectives for all areas with the implementation of OKR methodology, achieving an average of 83% results for the set objectives in the first year;-Enhancing internal communication and establishing channels of interaction among teams;-Providing continuous training and development for the team, including conducting over 36 hours of webinars among employees, organizing leadership workshops with over 16 hours of training, and implementing an online training platform (Uni Reweb).

Responsible for the complete management of Reweb in Mexico, encompassing the commercial, administrative, and operational areas, starting with 16 clients and reaching over 200 active clients.I assembled a team of sales, customer service, performance, social media, and design, totaling 15 people, to cater to the country, which stood out as the largest international operation within Reweb, achieving an 18% market share, with an average annual growth of 49% between 2016 and 2022.Reweb is a digital performance agency with over 22 years of experience, operating in 10 Latin American countries (Brazil, Argentina, Chile, Peru, Uruguay, Paraguay, Colombia, Ecuador, Mexico, Puerto Rico) and standing out as one of the largest digital marketing agencies in the region in terms of lead generation and acquisition, serving over 3,000 groups, and differentiating ourselves by utilizing artificial intelligence for better results since 2018.We generate over 2,000,000 annual leads for our clients, including services such as Google Ads, Facebook, Instagram (Meta ads), website development, landing pages, call tracking, chatbots, social media marketing, and more.

I started as a Regional Manager at Reweb, responsible for 5 states in the Northeast region of Brazil (Pernambuco, Alagoas, Sergipe, Paraíba, and Rio Grande do Norte). I developed commercial activities, market penetration, and closing of new business deals.During my tenure, we achieved a portfolio of nearly 100 clients and, consequently, a revenue increase of over 300% in a year and a half. We worked with clients from various sectors such as automotive, real estate, education, services, and retail. My responsibilities included prospecting, client maintenance and relationship building, as well as project management and service delivery.

I was invited by IrisAgency in 2013, a company specialized in digital marketing and content, which was my partner in the Dislub Equador Group. In this new role as General Manager, I had the opportunity to work closely with all departments of the agency. My responsibilities included team management, projects and actions, as well as prospecting and client service.I was responsible for coordinating all agency teams, including customer service, media, monitoring, content, creation, and IT, together with the managing partners. I also managed projects, constantly seeking new accounts and clients, as well as pricing services and developing proposals for key accounts.Providing service and building relationships with key clients were also part of my role, ensuring their needs were met and maintaining effective communication, while actively participating in the creation, planning, and execution of digital initiatives for them. As a result, I aimed to ensure their marketing strategies were aligned with their business objectives and expectations.

As a Marketing Manager at Dislub Combustíveis, I worked on the restructuring and management of the Marketing Department in the Northeast region. Additionally, I was responsible for creating and launching the Dislub Equador Group brand, which consists of 5 companies in Brazil. I also took on the role of managing corporate communications and internal marketing at a national level for the Group.During my tenure, the following achievements stand out:Restructuring and management of the Marketing Department in the Northeast region.Revamping and managing the fuel station loyalty and relationship program, Dislub Fidelize.Development of institutional and promotional communications for the company.Implementation of digital marketing strategies with various online campaigns.Creation of the Dislub Equador Group brand.Leadership in corporate communications and internal marketing activities to promote the new brand and solidify its identity.Planning and execution of sales promotion initiatives to drive business results.Designing and implementing institutional campaigns to strengthen the company's branding.Organization and execution of both internal and external events.Establishment of a partnership with the national loyalty program, Dotz.Utilization of market intelligence analysis through a Business Intelligence (BI) system to support decision-making in the Sales Department.These initiatives contributed to the growth and success of the company, strengthening its position in the market and enhancing the customer experience.

As Marketing Coordinator at the Recife Convention & Visitors Bureau, a Pernambuco-based organization that brings together various private companies in the state's tourism sector, I had the responsibility of attracting technical-scientific events and promoting tourism at both national and international levels.Among my duties, I highlight the planning and creation of campaigns to attract national and international events, as well as the development of graphic materials to promote the destination of Pernambuco at specialized fairs and events. Additionally, I collaborated with our advertising agency in creating institutional campaigns and maintained relationships with suppliers and service providers.As part of my work, I conducted training sessions for the teams of hotels and lodges associated with the Recife CVB, aiming to ensure excellence in customer service and the services offered to visitors. It is also important to note that I established and maintained relationships with the companies affiliated with the organization, strengthening partnerships and seeking opportunities for mutual growth.In summary, as Marketing Coordinator, I played a crucial role in attracting events and promoting tourism in Pernambuco, with the goal of generating more business and boosting the local economy.