Bruno Aprá Email & Phone Number

Barcelona, Catalonia, Spain

Enterprise customer accounts, focusing on driving revenue growth and operational efficiency;Engaged in negotiations, processed quotes, and managed large-scale bids for global services.

Brasília, Federal District, Brazil

Analyze and optimize the performance of marketing campaigns.

Barcelona Area, Spain

Brasília Area, Brazil

• Developed and evaluated ad campaigns based on retail and high-income clients’ needs. Led a team of 8.
• Planned/executed multiplatform campaign that led to 15 million app users, 1 month before deadline.
• Produced new high-income clients campaign, focused on digital solutions, increasing number of online transactions by 33% and helping amplify the revenue margin by 40%.
• Developed a range of communications actions focused on card’s benefits, resulting an issuing increase of 2% – reaching 16,7 million cards.
• Optimized the millionaire budget, by leveraging digital and social medias, with a recall rise in each of the 15+ annual campaigns.

Brasília Area, Brazil

• Supported CMO’s strategic decisions, and project analysis. Delivered special marketing actions.
• Redesigned the process of hiring new ad agencies and the contractual content, with a 5% save (£100 million annual budget) result.
• Led a Marketing Department team that actively participated in the Brand Strategy rethinking and developed strategies for its spreading throughout the company.
• Planned internal marketing actions to present big campaigns first hand to employees.

Brasília Area, Brazil

• Developed strategy for the 4 Banco do Brasil Cultural Centre branches, which are the most important museums in Brazil. Led selection of projects and contracted those above £500 thousand. Led a team of 7.
• Led negotiation/hiring of the 6th most visited art exhibition in the world (2017).
• Changed procedure for public selection of projects, reducing annual work in 10%.
• Redesigned promotional actions of projects in the 4 branches, based on the new brand strategy – focus on clients, and products – increased number of bank clients who visited by 22%.
• Saved up to £5 million by setting partnerships for the projects with private and government companies.

Brasília Area, Brazil

Responsible for developing advertising campaigns for specific segments of clients, as well as the branded content material. Also produced internal campaigns, and institutional materials, such as the bank’s Annual Report.

Brasília Area, Brazil

Responsible for promoting the projects of the main Cultural Centre and Museum in Brazil, organizing openings events and receptions. Responsible for the public relations, responded as the chief of press office, coordinated the planning of the social media conversation, and whichever action necessary to promote the centre's programme.

Marketing And Comunication Department

Strong experience in different marketing roles as an associate: sports, culture, advertising, digital and social media, press officer, sponsorship, events planning, internal marketing, branding.

Brasília Area, Brazil

Digital Marketing, Marketing

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: MBA in Marketing, in partnership with FIA - Fundação Instituto de Administração.MBA - Marketing and Communication

Bachelor'S Degree, Journalism

Journalism