Bruno Baccan Email & Phone Number

São Paulo, Brasil

Brasília E Região, Brasil

• For over 45 years the Brazilian Union of Catholic Education (UBEC) has contributed to education in Brazil and all over the world. A group that watches over Catholic education and invests in high standards of.
• Management and development of communication strategy for both Regular and Higher Education brands around the country, with an average growth of 17% in just 8 months;
• Restructuring of the marketing, trade marketing, commercial team, customer success services and inside sales in the whole group;
• Implementation of Trade Marketing, Commercial/Loyalty and Customer Success Policies, and Capture Tools, as well as Marketing Automation and CRM (Hubspot), for all business lines, as well as leads and consumer.
• Restructuring of educational portals and the entire Brand Deck of the mother brand and its units;
• Structuring of the Customer Success and Permanence Management centers, their processes and key indicators (KPIs / OKRs) based on the customer centric mindset as a performance and delivery purpose, also aiming at.

São Paulo E Região, Brasil

São Paulo E Região, Brasil

• Consulting for a creative and communications agency that was recently starting to work with multinational clients (temporary contract of 9 months).
• Responsible for structuring the agency's brand positioning;
• Set up and manage the communications team (structuring process and area plan);
• Roll-out of the team based on the agency’s new culture as well as prepare its management team.- - - - -Consultoria para uma agência de criação e comunicação que começou recentemente a trabalhar com clientes de perfil.

São Paulo, São Paulo

• Pearson is one of the global leaders in Education, a giant company present in more than 60 countries and over 70,000 employees around the world. One of the largest private education players in Brazil, offering.
• Management and development of communications strategy for the Pearson’s Regular Education Brands in Brazil, with a Market Share growth of 8% in 3 years;
• Full restructure of the Marketing team responsible for Regular and Higher Education business lines based on performance growth milestones and record revenues exceeding R$ 200M in Regular Education ans R$ 120M in Higher.
• Implementation of Trade Marketing for the Regular Education segment, based on Retail benchmarking, to reverse the evasion of partners schools and students, achieving a record retention score of 97%;
• Management of the business line responsible for 25% of Pearson Brazil’s Net Sales and performance optimization around 2%/year for 3 years;
• Creation of the largest coverage and correction event of the ENEM - National High School Exam, with strategic partnership with Globo.com Group and Globo.com (G1 Education), becoming a reference model for the market.

Curitiba, Paraná, Brasil

• The Central Nacional de Televisão (CNT), is more than 40 years on air and is one of the main free television networks in Brazil. It offers a dynamic editorial performance and is the first national television network.
• Art Direction and Production, responsible for all graphic assets for the network as well as advertising medias;
• Creation and production of the entire visual identity for the TV programs and self-medias (vignettes, media on and off);
• High quality communications and creative standards so the shows could be digitally broadcasted in International partner networks;
• Creation and development of the portal for the Network, awarded the 3rd place in the 2008 and 2009 iBEST Awards.- - - - -A Rede CNT - Central Nacional de Televisão, com mais de 40 anos, é uma das principais redes de.

Master Of Business Administration - Mba, Análise E Produção Em Multimeios, Pós/Especialização

Master Of Business Administration - Mba, Produção Gráfica, Pós/Especialização

Associate'S Degree, Criação E Design, Especialização

Bachelor'S Degree, Desenho Industrial