For over 45 years the Brazilian Union of Catholic Education (UBEC) has contributed to education in Brazil and all over the world. A group that watches over Catholic education and invests in high standards of educational excellence for thousands of students.• Management and development of communication strategy for both Regular and Higher Education brands around the country, with an average growth of 17% in just 8 months;• Restructuring of the marketing, trade marketing, commercial team, customer success services and inside sales in the whole group;• Implementation of Trade Marketing, Commercial/Loyalty and Customer Success Policies, and Capture Tools, as well as Marketing Automation and CRM (Hubspot), for all business lines, as well as leads and consumer experience SLA;• Restructuring of educational portals and the entire Brand Deck of the mother brand and its units;• Structuring of the Customer Success and Permanence Management centers, their processes and key indicators (KPIs / OKRs) based on the customer centric mindset as a performance and delivery purpose, also aiming at developing and expanding the academic network and, especially, alumni network throughout their professional journey after the learning journey, considering continuing education (Life-Long Learning) and "do it yourself" models for building training trails and professional / career development;• Design and operationalization of the Student Success and Permanence Management model considering 4 pillars: academic-teaching training for student management as client portfolios; predictive processes and models for academic-pedagogical secretariat; inside customer success agents; and CRM as a predictive basis for performance in permanence and in the offer for continuing education portfolios.

Consulting for a creative and communications agency that was recently starting to work with multinational clients (temporary contract of 9 months).• Responsible for structuring the agency's brand positioning;• Set up and manage the communications team (structuring process and area plan);• Roll-out of the team based on the agency’s new culture as well as prepare its management team.- - - - -Consultoria para uma agência de criação e comunicação que começou recentemente a trabalhar com clientes de perfil multinacional. (Contrato: temporário - 9 meses)- Responsável por estruturar o posicionamento de marca da agência;- Montar e gerenciar temporariamente seu time de comunicação (processo de estruturação);- Roll-out do time para o novo formato de atuação da empresa e treinamento da gestão.

Pearson is one of the global leaders in Education, a giant company present in more than 60 countries and over 70,000 employees around the world. One of the largest private education players in Brazil, offering solutions for a complete educational journey – from kindergarten to adult life.• Management and development of communications strategy for the Pearson’s Regular Education Brands in Brazil, with a Market Share growth of 8% in 3 years;• Full restructure of the Marketing team responsible for Regular and Higher Education business lines based on performance growth milestones and record revenues exceeding R$ 200M in Regular Education ans R$ 120M in Higher Education;• Implementation of Trade Marketing for the Regular Education segment, based on Retail benchmarking, to reverse the evasion of partners schools and students, achieving a record retention score of 97%;• Management of the business line responsible for 25% of Pearson Brazil’s Net Sales and performance optimization around 2%/year for 3 years;• Creation of the largest coverage and correction event of the ENEM - National High School Exam, with strategic partnership with Globo.com Group and Globo.com (G1 Education), becoming a reference model for the market since 2014;• Management of marketing, trade marketing and customer relationship in Brazil.Promotions:• Branding & Planning Manager – Sep/2015 | Apr/2017• Marketing Specialist - Feb/2014 | Apr/2015• Senior Marketing Analyst - Sep/2012 | Feb/2014• Marketing Analyst - Oct/2010 | Sep/2012

The Central Nacional de Televisão (CNT), is more than 40 years on air and is one of the main free television networks in Brazil. It offers a dynamic editorial performance and is the first national television network established outside the Rio-São Paulo area.• Art Direction and Production, responsible for all graphic assets for the network as well as advertising medias;• Creation and production of the entire visual identity for the TV programs and self-medias (vignettes, media on and off);• High quality communications and creative standards so the shows could be digitally broadcasted in International partner networks;• Creation and development of the portal for the Network, awarded the 3rd place in the 2008 and 2009 iBEST Awards.- - - - -A Rede CNT - Central Nacional de Televisão, com mais de 40 anos, é uma das principais redes de televisão aberta do Brasil, com independência editorial e a primeira rede nacional estabelecida fora do eixo Rio-São Paulo.- Direção de de Arte e Produção, responsável por todos os aspectos gráficos da programação bem como mídias veiculadas;- Desenvolvimento de toda a identidade visual de programas e mídias (vinhetas, mídia off e mídia on);- Elevação dos padrões de qualidade da comunicação e reconhecimento com veiculação digital em redes Internacionais;- Criação e o desenvolvimento do portal para a Rede, premiado com o 3º Lugar no Prêmio iBEST para sua categoria nos anos de 2008 e 2009.