Since 2017, I have been responsible for creating advertising campaigns to increase sales, profit margins, and attract new potential customers, using the main digital channels, such as Google, YouTube, Instagram, Facebook, LinkedIn and Tiktok. In three years working in an online course company, almost 7,000 students were enrolled and more than 65 thousand leads were captured.That's why I decided to open Agencia Bonecker, to help micro, small and medium-sized companies to make a leap in their results.If you are a business owner and want a free, personalized advice session on how you can grow through online advertising, click on the link on my profile or send me a message.

- Create sales strategies targeting new B2B customers - Generate leads and prospective customers.- Planning and present demonstrations - Develop and execute strategies to drive business in new and existing markets- Mentor employees to help them achieve individual & team objectives- Taking ownership of specific customer cases to ensure efficient customer issue resolution and analyzing the root cause of any lost proposals, to increase future competitiveness.- Performing sales performance reviews, proposing recovery plans in cases of potential order shortfalls and providing regular sales activity reports to assist in production planning.- Partner with Talent Acquisition to identify and recruit top sales talent

Responsible for all company´s product sales and marketing strategy- Planning digital marketing campaigns: lead generation, social media ads (in Google, YouTube, Instagram, Facebook and LinkedIn), SEO / SEM strategy, email marketing, whatsapp marketing. - Defining social media strategy for content distribution- Defining strategy for selling online courses through digital marketing- Manage a functional team of 5 people: copywriter, graphical designer, digital traffic specialist, product specialist, and video editor.- Conduct Market studies and Trends- Follow-up post-sale and students developments- Data Analysis of advertisement campaigns results and trends. - Implement several control processesResults Achieved:- over 65 thousand students enrolled in several online training in just 4 years

Responsible for managing company´s sales and marketing team- Selling publishing services to authors- Managing a team of 7 people- Implement processes for the commercial department, polices and procedures- Manage digital marketing strategy for lead generation- Direct manage commercial relationship with key partners: Bookstores, Book distributors and Universities. - Represent the company in national and international book fairs. Results Achieved- More than 200 books published in three years- Sold 15 packages for authors to have their books exposed in Frankfurt Book Fair, the biggest in the World.

- B2B sales - Responsible for selling publishing services to universities, Government institutions, medical societies and private companies.- Represent the company in national book and publishing fares

Responsible for developing sales in Academic, Corporate and Government sectors

After 2 years of successful growth, promoted to lead a team of three international account Managers to further develop new business and account management in the Corporate, Governmental and Health/Pharma sectors, in Latin America, Portugal and Spain. Assigned to develop and implement an ambitious Sales Plan, including conferences attendance and a marketing plan for electronic products, such as journals, eBooks and scientific databases.Specific responsibilities:• Reporting to VP of Sales for The Americas and Southern Europe.• Arrange and conduct sales meetings and presentations, with extensive travel domestically and internationally;• Pursue ambitious new business growth in Corporate R&D, Health/Pharma markets;• Working on complex contract proposals for existing and new customers;• Lead a high performance sales team with collaboration with other sales teams globally;• Interact with multifunction teams, marketing, operations, finance and legal based in the USA, Netherlands, Germany and India;• Deliver input into marketing planning for their all industry sectors;• Participate in marketing activities, such as industry conferences;• Responsible direct corporate sales for Portugal and Spain;Results achieved:• 26 new customers added in 2014, from 8 different countries, and 6 different industry sectors;• Over 20% revenue growth in 2014 – 193% growth in the past 3.5 years

Specific responsibilities:• Manage the Springer sales strategy, plan of action and process in Latin America at the Corporate and Health sectors;• Focus most of the time on prospecting for new accounts and generating leads;• Introduce new electronic products into established and new accounts;• Maintain strong relationships with existing customers;• Participate in industry conferences, maintains current awareness of trends, new products, customer buying behaviors and preferences, and reports such information to Marketing and Sales Management;• Interact with other groups including Marketing, Sales groups in other geographic regions, Fulfillment, Accounting, Editorial.Results Achieved:• 38 new customers in 2.5 years;• From 10 different countries, and 8 different industry sectors• 123% of revenue growth;

• Reporting to Director of Sales for Latin America• Main achievement: first database sale to CAPES consortium.• Responsible for the entire process of selling subscriptions of databases, electronic journals, e-books and integration tools for corporate libraries, pharma companies, universities, medical societies, government agencies and research centers, from prospecting customers to after the sale;• Through marketing tools, promoting the dissemination to end users;• Conduct training on use of the tools available in the search interface for large audiences, often more than 200 people;• Coordinate with technical support to ensure proper implementation and maintenance of the search interface;• Responsible for payment collection and management of renewals;

• Instead of taking another MBA, I decided to open and run for one year my own business to gain practical experience in managing all company´s processes;• Responsible for the overall management: including the financial management, people management, sales development, creation, implementation and promotion of new products. Results achieved:• I bought the business at loss and sold it making profit.

• Responsible for coordinating the entire process of sales planning at the national level with regional managers, analyzing results, identifying opportunities and suggesting action plans.• Worked as a trainee for almost one year in several departments, including export, sales, marketing, finance, logistics and production.

• Develop clients at retail and wholesale level. • Conduct sales meeting at the customer main office, to negotiate sales volumes and marketing actions / merchandising to be implemented in its stores (supermarket, drugstore); • Conduct market surveys (pricing surveys, follow-up competition strategies, SWOT analyses) and make suggestions on merchandising;• Develop visiting plans, sales forecasts, complex spreadsheets and presentations;• From Dec 03 I was also responsible for developing and promoting campaigns at the Pacheco Drugstore (200 stores), one of the most important client for Gillette in Brazil.• Full-time Internship (Sep 01 to Jul 02)