Atuo no desenvolvimento de produtos na Ásia para a Ziyou, empresa de aluguel de equipamentos de fitness, em conjunto com o fundador da empresa e a equipe técnica.Participa da equipe que colabora com fundadores e técnicos na identificação e definição de requisitos de novos produtos.Coordena com equipes de design e engenharia para garantir especificações técnicas precisas.Conduz negociações estratégicas com fornecedores asiáticos, garantindo condições favoráveis que equilibram custo, qualidade e prazos.Supervisiona processos logísticos e de suprimentos, garantindo eficiência e pontualidade na entrega de produtos.Coordena a importação, agentes de carga, despacho aduaneiro e controle de entreposto logístico.Realiza pesquisas e análises de tendências de mercado para identificar oportunidades de inovação e adaptar produtos às demandas do mercado brasileiro.Constrói e mantém parcerias estratégicas com fornecedores e parceiros na China e Taiwan, facilitando a comunicação intercultural para melhorar a colaboração e os resultados do projeto.

Experienced in product development for private labels, with a demonstrated history of working across multiple categories and industries. Strong professional skilled in Global Sourcing, E-commerce, Retail, Analytical Skills, Advertising, and Pricing Strategy.Private Label development for Wholesale and Retail Merchant who understands complexity and how to cut though bureaucracy and eliminate internal roadblocks to maximize your company’s success.SpratlyBrands, helps retailers and distributors locate and learn about Private Label manufacturers and service companies. From concept till B2C sales.

Bliv é a nova opção de mobilidade limpa. É a bike elétrica que chegou para transformar a cidade e o dia a dia de quem quer mobilidade e qualidade de vida.Bliv. Estar bem na cidade.

Responsable for sourcing and development of Netshoes private labels, #GONEW – Equipaments and acessories #ALL4ONE – Sports inovation Technologies Werables •Develop and executing multi-year brand and product strategies to drive market share and profitable growth for Netshoes private brands. Leverages competitive market intelligence to develop assortment strategies, in collaboration with Merchandising, to deliver sales, margin and in-stock goals; guides initial concept development with Design and ensures integrity of line plan execution; works with Operations and Design to ensure assortments meet margin requirements;• Develops deep market knowledge (competitive set, industry, product, etc.) to identify and exploit trends;• Drives product process from ideation to delivery; creates and ensures timely execution of product development calendars across functions;• Partners with Merchandising and planning function to create sales plans and other financial performance goals; monitors, manages and reports out on financial performance, trends and market conditions;• Leverages customer insights to develop brand strategies, product positioning and benefits framework; aligns brand and product strategies with targeted customer segments;• Collaborates with Merchandising and Marketing on development of seasonal marketing strategies and promotional activities to increase private brands’ value, build brand equity and drive profitability;.• Builds bench strength and succession plans to support long-term business needs;• Establishes a culture of continuous improvement.• Passion and talent for pushing boundaries: challenges the status quo; identifies and capitalizes on key opportunities and risks; effectively plans, executes and leads change;•Builds capacity of individuals and teams through effective employee development, involvement, communication, and supervision efforts; creates a strong, mutually supportive work spirit and culture where people can do their best

• Responsible for achieving Sales, Margin and Turnover plans by strategic product selection and development of private label goods, both for initial and special buy quantities;• Communicates merchandise strategies, identify items that maximize promotional and marketing strategy objectives and determine lifecycle of each item;• Provides input in creating exit strategy and inventory aging standards;• Responsible for planning their business in conjunction with the Planning and Operations departments, developing merchandise assortments by category & continually evaluate, analyze & adjust assortments;• Responsible for building assortments and developing marketing and pricing plans, manages inventory levels to achieve sales, profit and turnover plans;• Oversees vendor relations to include selection, negotiation, communication & partnership development;• Also works with Planning to build/update the Open-to-Buy, pricing, and markdown management;• Assist in the development of import quality standards and continuing vendor relationship management;• Responsible for advertising, promotion preparation, and execution of advertising strategies & plans, including Co-op procurement;• Perform analysis, forecasting, and interprets market and consumer trends;• Visit to International Shows in Asia and Europe;• Benchmark in United States main stores of sporting goods (REI, Sports Authority, Dick’s).

Fepase is focused and well known as recognized international sports brands distribution in Brazil. Beginning with Bicycle Business, today Fepase is the biggest bicycle importer and distributer in the Brazilianbicycle market (imported bicycle brand) and also present in motorcycle market. Currently distribute:KHS BikesFree Agent BikesManhattan BikesLazer HelmetsExustarSigmaMucc-OffManitouSun RingleAnswerHayes disc Brakes

- Represent in Brazil Design Companies;# Procedes Chenel;# SIBU;# Bencore;# Design Panel- Trend Spotter;- International Logistics for Trade Shows;- Logistic Advisor;- Product Developer;