As a Creative and Digital Strategist I’m in charge of creating solid and durable campaigns for both online and offline media channels. Making use of my marketing and design skills my work starts with research followed by brainstorming and conceptualization. Having the opportunity to develop something from scratch and watch it grow is the part of the creative process I enjoy the most. Possessing a strong background as a designer and creative director has granted me the knowledge and experience to guide designers and coworkers. Allowing them to actively participate and engage through the whole creative process. 

All through digital marketing, design and new media my focus is fixed on the user experience. The creation of frictionless and innovative experiences will result on long lasting customer relationships that will satisfy not only the end user but the team involved in its creation.I'm always on the search of new challenges and ideas, constantly exploring and experimenting with new technologies, looking for the perfect mix that can help brands get the exposition they deserve.

During 4 years I was responsible for the daily maintenance of two of the world's biggest poker websites (Absolutepoker.com and Ultimatebet.com).As a proactive person I've developed the capacity of project managing several tasks at the same time and be the head manager of a creative team.My role involved the overseeing of advertising campaigns, starting with conceptualization, development, production and final artwork delivery.I was also point of contact to third party suppliers: including merchandise, hosting and server access, media TV and print shops, supplying them with all the necessary material, setting up meetings and establishing timelines.Creative joint between designers and brand managers, compiling all required data and information necessary for the designers to develop any creative task.Art direction for all creative pieces related to the brands (landing pages, minisites, online campaigns, affiliates banners, swag creation and magazine ads ).

I started at BoS as a Technical Support representative,thenI was able to successfully complete a new career as a Graphic Designer while working, joined the Web Design department and months later I became the Lead Designer for all of BetOnSports PLC online creative.At that time Print and Online departments were separated from each other, later on I was made responsible for merging and managing both departments, with a total of 14 senior and junior designers and 1 webmaster.As a motivated manager and team player I was capable of establishing a workflow to deliver the creative work all across the BetOnSports PLC brand, including websites (15+ sites), direct mail, merchandise, online campaigns and billboards.Part of my role also included working hand in hand with webmasters and developers, deploying new sites and keeping the sites content up to date, these tasks developed and reinforced my knowledge on HTML and Action Scripting.

Work as an assistant to the webmaster in charge of the daily online version of La Nación Newspaper, generating HTML files for each of the sections, creating and designing new online sections.Responsible of weekly updating various newspaper sections, keeping images and content up to date.Designed and maintained the SIP (Sociedad Interamericana de Prensa) website with 400+ internal pages, articles and press releases for an extended period of a year.