Bruno Candelária Santos Email & Phone Number

Lisbon Area, Portugal

As project manager for AKI’s Digital Transformation Project, within the scope of ADEOs Proximity concept, my focus is to ensure that we implement a coherent strategic vision for a multi-channel costumer journey for a proximity retail business, with different contact points (store, site, mobile, phone, email, social media, etc…). A strategy geared to different types of costumers and different types of buying behavior: Pure digital; ROPOF (research online and purchase offline) and ROPON (research offline-online Purchase). The project has the length of 3 years (2105 – 2107) and I’m responsible for identifying and kicking-off the necessary developments in the different areas of the company (form IT, Operations, to HR) to REACH digital acceleration.

Lisbon Area, Portugal

In AKI I’m responsible for the digital strategy management, for e-commerce, content marketing, Search Marketing, digital media, CRM, instore digital touchpoints and Omnichannel strategy definition.My main responsibilities and accomplishments:- Multidisciplinary team management of digital Marketeers, content management team, community mannagers, e-commerce operation team, CRM.- Coordination of e-commerce and its business plan, including the development and coordination of the economic and logistical model for the operation (for home delivery as well as Click and Collect).- Definition of functional specifications, and project management for the development of AKI's Website (www.aki.pt) for the adaptative desktop and mobile versions and more recently for responsive design version.- International Lead for the CRM and customer database strategy, having implemented the tools and developed a customer segmentation and direct marketing plan (email marketing and SMS marketing).- Definition and coordination of digital costumer support strategy of AKI having implemented the platforms processes associated to support for email, phone, social by AKI stores.- Definition of website's S.E.O. and S.E.M strategy and Digital media in general, including retargeting and marketing automation strategy. - Definition and management of the Content Marketing strategy for AKI’s digital channels (Video, and other digital content).- Strategy for Digital touchpoints in the stores. Including the deployment of the Digital Signage Project which allowed our content to be displayd in all our stores on screens managed centrally by our content team.

Lisbon Area, Portugal

Digital Transformation, Design Thinking, Change Mannagement

Executive Program

Action & Stratégie, Management, Business Strategy, Design Thinking, Change Management

Organizational Leadership

Neuromarketing Applied To Retail (Labretail)

Jornalismo De Imprensa

Licentiate'S Degree, Relações Públicas E Publicidade