Part of the Digital Products and Services team in the Omnichannel Vice Presidency of Natura LATAM• Manage the squad responsible for the e-commerce checkout login and payment steps in the consumer journey for Brazil and Hispanic countries• Evolve the product based on the business strategy, insights related to the consumer journey and data analysis to diagnose opportunities• Keep the roadmap aligned with business objectives and needs• Maintain constant relationships with the main stakeholders – UX, Engineering, Data, Operations, Markets, Communication, Natura Pay among others• Manage the product throughout its life cycle (conception, introduction, growth, maturity, decline, discontinuity)• Define the product vision, functional and technical requirements together with the tribe• Conduct discovery dynamics to explore problems and ideation with Squads, Stakeholders, Partners and users and also experiments to validate hypotheses• Track strategic and tactical product OKRs for decisions/prioritization

Part of the Digital Products team in the Omnichannel Vice Presidency of Natura Latam. Cross-functional interface with all company channels: Retail, Online Sales and Direct Sales. Interface with the main executives who lead the company's omnichannel strategy.• Manage the squad responsible for building omnichannel strategy enablers in Brazil and LATAM in the end consumer journey • Manage the product throughout its life cycle (conception, introduction, growth, maturity, decline, discontinuity)• Define the product vision, functional and technical requirements of the product together with the tribe• Build, develop and monitor the go live and roll-out of the product• Evolve the product based on the business strategy and insights related to the consumer journey• Design of new consumer experiences in Retail in conjunction with CRM and Data• Interface with Store operations to integrate macro vision of strategy and ensure execution accordingly• Implement data-driven culture, define and monitor product OKRs for decisions/prioritization

Natura is leader in CFT industry (Cosmetic, Fragrance and Toiletry) in Brazil and Latin America. It belongs to the holding company Natura &Co, which forms the fourth largest cosmetics group in the world, with the brands Natura, Avon and The Body Shop [B3: NTCO3]. The brand stands out for its environmental performance, as it prioritizes the use of natural raw materials and promotes fair trade programs with cooperatives in the Amazon. It was a pioneer in introducing packaging with refills.I am part of Natura Latam's business model innovation project team. Current leader of the company's omnichannel strategy (Governance): Direct Sales, Retail and Online Channels. Management of the Global Innovation portfolio involving teams in Brazil and LATAM countries. Interface with the main executives who lead the company's omnichannel strategy.• Consolidation of the omnichannel roadmap, connecting journeys (consultant/consumer), with a focus on delivering the best experience• Participation in omnichannel strategy projects and support in POCs and MVPs• Participation in the business model innovation planning• Support in managing the budget of prioritized fronts• Direct participation in the CoE (Center of Excellence) of the Commercial Model• Collaboration in reviewing strategic and tactical OKRs• Collaboration with methodologies for projects such as Design Thinking, Lean Startups and Scrum• Direct interfaces with the Logistics Innovation, Retail, Communication, Promo Planning, Social Selling, Digital Products and Demand Planning teams• Direct interface with the Commercial Model, Retail, Logistics Innovation, Finance, Communication, Promo Planning, Social selling, Digital Products, Information Technology and Startups teams• Executive report in tactical and strategic forums for managers, boards and country managers

Enterprise that takes regional and cultural brazilian food products to companies at giftable kits.Acting as a partner-investor, outside the operation, in managing the commercial strategy of the Caixa Colonial Empresasbusiness unit, the corporate arm of the Caixa Colonial subscription club..• Support design of the business-to-business (B2B) digital business strategy• Participation in the reality of startups "Rocket" in brazillian main media TV Channel (Globo TV)• Deals closed with big companies such as Alibaba Group and Agrifirm• Marketing positioning, visual identity and communication material• Strategic partnerships to boost business penetration

Sector of the State of Paraná responsible for leading the control systems, preventing corruption and improving management in more than 60 Agencies and Entities Responsible for project portfolio management, execution and dissemination of the innovation mindset and agile and traditional methodologies (Scrum/Kanban/PMBOK frameworks), with a focus on digital innovation. The scope of my position included modernization projects with a budget of BRL 51 MM. Interlocution with managers from all areas and levels and development of alliances with strategic partners.• Founder of the 1st Project Management Office (PMO) in the history of CGE/PR• Development of the “Fala Paraná” app project, to take CGE/PR services to more than 200 cities• Delivery of the project “A Casa é Sua”, for the digitalization of the onboarding process, reducing the start time from 2 months to 15 days and it was replicated in more than 50 State Departments• mplementation of methodologies (SCRUM/Kanban) and dissemination of Design ThinkingDelivery of more than 40 hours of training focused on culture of projects• Creation of strategic alliances – UNOPS/UN agency – and Google Brazil• Report to the State Comptroller General Secretary

Business consultancy for projects in the areas of Customer Experience, Marketing Strategy and Digital Transformation. Responsible for the development of projects to support the construction of strategies focused on improvment of the customer experience, initiatives to support the complete innovation cycle, structuring new revenue channels, developing Marketing research, structuring go2market strategies and implementing workshops on innovation mindset and project culture.• Projects delivered to leading companies in the segment such as Natura&CO and Straumann Group• Delivery of 80 hours of workshops on innovation and customer experience• Facilitation of events on customer experience, project culture and innovation mindset• Relevant collaborations in thesis of horizons of innovation

Chat-commerce startup, leader in Brazil in WhatsApp sales and service solutions for large companies.Responsible for managing Marketing strategies and actions aimed at sustaining the company's goal of tripling recurring revenue (NMRR) within a 12-month period. Active participation in digital innovation projects, with agile methodologies and data-driven culture. Structuring of sales channels and relationship actions with strategic partners to improve the product.• Creation of new acquisition fronts that corresponded to 42% of gross revenue in the accumulated• Direct leadership of the Marketing team and interim leadership of the SDRs team• Achievement of Coca-Cola's Commercial Innovation Program with the service and sales project via WhatsApp in the direct sales channel• Recurring billing result achieved according to the project for the period• Collaboration in prospecting large clients such as O Boticário, Beto Carrero and Magazine Luiza• Direct report to the CEO

Developer and construction company that develops high liquidity real estate products with innovative construction technologiesResponsible for the commercial result of R$ 25MM (VGV) and for bringing new technologies that help the commercialization of the company's real estate products. - Planning and execution of all Marketing initiatives (On and Offline). Product management, relationship with agencies and business partners, lead generation (inbound and outbound), sales funnel management (top, middle and bottom), communication strategy management, training of commercial teams and leadership of five employees.• Delivery of the commercial objective of BRL 25MM as planned and with the required profitability• Creation of the first digital sales platform in the real estate market in Paraná, resulting in a 30% increase in conversion• 35% more effective sales funnel than the industry average (higher lead generation and conversion)• Communication parts with better performance than the sector (generating savings in marketing spending)• Deep use of tools within the Customer Journey (Blueprint, Persona, Touchpoints)

Early stage startup, Bluezup is a b2b platform which helps retailers increase sales by providing clients with a try-before-buy electronic products experience with a cool and interactive customer support.My role focused on the creation, planning and execution of customer experience needs. However, as a startup, I got involved and collaborated with many other activities related to Marketing and Finance.Bluezup was graduated from Founder Institute Acceleration Program in San Francisco/CA and Startup School by Y-Combinator.

Largest cosmetics industry in the world by volume of sales, with 19 brands of hair, makeup, nails, skincare and perfumery categories.As a trainee, I performed a deep immersion in all BU's in Brazil (ex. Sales, Marketing, Finance) and received mentoring from Directors and the Executive Team. I was hired by the company after the delivery of the project “LTM - L'Oréal Training Management” - Training program as a business lever in the Marketing, Management and Operations fronts. Afterwards, I was responsible for sales and promotional activation - planning and execution of trade marketing (visibility, planogram, animation and training) of the L'Oréal Professionnel brand for the region of São Paulo.• 60% year-over-year sales increase, of 50% customer acquisition and several referral awards achieved• Increase of brand awareness and sales via training (management, marketing, sales and operations).• Implementation of new digital technologies, increasing the effectiveness of commercial visits• Award-winning Commercial Program, replicated to other commercial areas in São Paulo• Execution of the “LTM - L'Oréal Training Management” project with more than 100 clients.

Food retail franchisor with stores spread across the main cities in southern Brazil.• Responsible for the revenue and budget of the Shopping Estação unit• Laboratory store for testing best practices that can be replicated across the network• Commercial management, HR management of 10 direct employees• Responsible for training processes• Management of external suppliers for the unit• Participation in corporate process improvement projects• Preparation of management reports and operational indicators• Development of new Marketing strategies with a focus on customer experience• Development of partnerships with the mall and acquisition/relationship campaigns