Bringing a product from conceptual ideation to the shelves of a retailer can be a harrowing journey with many pitfalls and often expensive lessons to be learned along the way. We've learned our share of lessons, and have the benefit of these experiences to help guide restaurants (and the like) with some, or all of the process.

What do Jamie Oliver, Pope Saint John Paul II, Sammy Hagar, and *NSYNC have in common? They all play a role in Food Fight Inc., a colourful collection of Bruno Codispoti's sweet successes and sour lemons in his two-decade-long efforts to bring unique retail food products to the marketplace. Bruno's advice, laced with humour and down-to-earth honesty, can be applied to any aspiring entrepreneur's crusade -- particularly those with modest means -- looking to share a product idea with the world.

WHY BE LIKE EVERYONE ELSE? We all know the eccentric uncle. He wears a captain’s hat but doesn’t own a boat. He boasts about his impressive Russian Jazz record collection. He marches to the beat of his own drum. It’s that same unpredictability and uniqueness that inspires our drinks. Our Crazy Uncle one-pour cocktails have deep, complex flavours and employ a culinary sensibility. They offer an appreciation of detail and an artistic expression in liquid form. Why be like everyone else, when you can be something completely different?

Over the years, Johnvince Foods has continued to build on it's leadership position. In the past several years, Johnvince Foods has sustained a capital investment program, installing "state of the art" processing and packaging machinery to transform raw material into finished goods for the bulk food and packaged goods trades. In the mid 90's Johnvince Foods purchased the comprehensive right to the Planters brand (for Canada), from Hershey's Canada. Presently, virtually every major grocery account in Canada, is purchasing their food requirements from Johnvince Foods.Our Customers include Major Grocery Chains, Independent Grocery Stores, Grocery Produce, Grocery Wholesale, Club, Department Chains, Mass, Drug Retail, Major C-Stores, Independent C-Stores, Bulk Retailers, Wholesale Distributors.In addition to domestic distribution, Johnvince Foods, out of its current 350,000 sq. ft. facility, has been exporting globally for the past decade to three different continents and several countries, including Japan, Singapore, Brazil, Caribbean Islands, Italy, France and England to name a few.

'Sometimes life can get crazy. When it does, take a Mini Moment with Crispy Minis® products. Made with whole grain brown rice and available in a variety of tempting flavours, they’re the perfect bite-sized snack you can feel good about. So celebrate the mini moments in your life with Crispy Minis® products!' ~ crispyminis.ca, quakeroats.ca

'Life Savers is an American brand of ring-shaped hard candy. Its range of mints and artificial fruit-flavors is known for its distinctive packaging, coming in paper-wrapped aluminum foil rolls.' ~ Wikipedia