I believe that projects and initiatives tend to be successful when they are centered on people and what they believe they value in their lives.Among my main skills and experiences:- Marketing strategies focused on sales support and brand awareness.- Market research, to understand consumers and shoppers, their behaviors, perceptions and desires.- Competitor Analysis, to map market opportunities, in order to develop action plans for brand protection and sales optimization.- Communication projects for people, with actions that echo in multiple media.- Product Management considering the complete product life cycle.