Bruno Correia Email and Phone Number

Accountable for the strategic portfolio management and launching campaigns. Direct report to the Business Unit Director - Oncology.● Management of the existent portfolio, aligned with the global team.● Alignment of the implementation with the regional managers team.● Development and implementation of launching campaigns for a new indication.● Development and implementation of launching campaigns for a new presentation.● Lead the marketing team with a Marketing Coordinator, a… Show more Accountable for the strategic portfolio management and launching campaigns. Direct report to the Business Unit Director - Oncology.● Management of the existent portfolio, aligned with the global team.● Alignment of the implementation with the regional managers team.● Development and implementation of launching campaigns for a new indication.● Development and implementation of launching campaigns for a new presentation.● Lead the marketing team with a Marketing Coordinator, a Marketing Analyst and an Intern. Show less

Accountable for strategy for the existent portfolio, with direct report to the Head of International Marketing.● Management of the existent portfolio strategy, aligned with the global team.● Alignment with the North American market and preparation for launching in partnership with the medical and commercial teams.● Development and implementation of the digital strategy and campaigns, aligned with the regional demands.● Creation of our own events and participation in events and… Show more Accountable for strategy for the existent portfolio, with direct report to the Head of International Marketing.● Management of the existent portfolio strategy, aligned with the global team.● Alignment with the North American market and preparation for launching in partnership with the medical and commercial teams.● Development and implementation of the digital strategy and campaigns, aligned with the regional demands.● Creation of our own events and participation in events and conferences within the field of Genetics/Oncology.● That business scope includes Brazil, Mexico and the Caribbean, Andes and Central and Southern cone. Show less

Accountable for managing a brand with the highest sales forecast and an important partnership between companies, in addition to the marketing strategy, adapted to the local demands. Direct report to the Business Unit Associated Director - Oncology.• Management the Enhertu (Trastuzumab Deruxtecan) brand, which has the highest sales forecast within the company.• Management of the partnership between AstraZeneca and Daiichi Sankyo in Brazil establishing the premier launch for breast cancer… Show more Accountable for managing a brand with the highest sales forecast and an important partnership between companies, in addition to the marketing strategy, adapted to the local demands. Direct report to the Business Unit Associated Director - Oncology.• Management the Enhertu (Trastuzumab Deruxtecan) brand, which has the highest sales forecast within the company.• Management of the partnership between AstraZeneca and Daiichi Sankyo in Brazil establishing the premier launch for breast cancer in the last 10 years as a co-marketing between companies.• Development of the marketing strategy, translating the global product strategy to local demands, and ensuring the alignment across the teams. Leading of all pre-launch activities (e.g., campaign design, tactical plan and materials for the product launch, etc.), since Brazil would be one of the first countries to launch the drug.• Cross functional collaboration in the pre-launching campaign, spreading the data and shaping the market before launch. Show less

Accountable for managing the marketing strategy and the development of the annual brand plan. Direct report to the Business Unit Director - Oncology.• Leading the marketing strategy for CABOMETYX®.• Participation in global communities representing the Brazilian affiliate.• Development the annual brand plan and presentation to senior management on affiliate, region, and global level.• Preparation of the launch for two new indications for different types of cancer.• Leading… Show more Accountable for managing the marketing strategy and the development of the annual brand plan. Direct report to the Business Unit Director - Oncology.• Leading the marketing strategy for CABOMETYX®.• Participation in global communities representing the Brazilian affiliate.• Development the annual brand plan and presentation to senior management on affiliate, region, and global level.• Preparation of the launch for two new indications for different types of cancer.• Leading cross functional teams with medical, access and training colleagues. Show less

Accountable for managing marketing and commercial teams, and participation in global communities and squads. Direct report to the Business Unit Director.• Leading the marketing team and the sales force for Rare respiratory Diseases (RDD), while transitioning to only one team.• Leading the marketing team for Neurology and Arthritis Rheumatoid.• Participation in global communities representing the Brazilian Affiliate.• Driving the agile transformation as one of the Specialty Care… Show more Accountable for managing marketing and commercial teams, and participation in global communities and squads. Direct report to the Business Unit Director.• Leading the marketing team and the sales force for Rare respiratory Diseases (RDD), while transitioning to only one team.• Leading the marketing team for Neurology and Arthritis Rheumatoid.• Participation in global communities representing the Brazilian Affiliate.• Driving the agile transformation as one of the Specialty Care SQUAD leaders.• Leading the commercial team, being Accountable for selling all the established products.• Leading the SQUAD with the Medical, Access, Finance, Marketing and Commercial teams.• Development of a regulatory strategy to approve a new indication in Brazil, which reached the desired outcome within only 5 months, making the initiative globally acknowledged.• Leading the Neurology team achieving the CONITEC incorporation to the ANS Rol for Multiple Sclerosis. Show less

Accountable for managing cross functional teams and development of product launching strategies. Direct report to the Business Unit Manager.• Leading a cross functional team to provide commercial strategic guidance for an early and effective launch of Perjeta® for early Breast Cancer.• Increase in Perjeta® sales of 54% from 2017 to 2018, closing the year with the highest growth among the global affiliates.• Alignment with other two PMs of the franchise, being accountable for leading… Show more Accountable for managing cross functional teams and development of product launching strategies. Direct report to the Business Unit Manager.• Leading a cross functional team to provide commercial strategic guidance for an early and effective launch of Perjeta® for early Breast Cancer.• Increase in Perjeta® sales of 54% from 2017 to 2018, closing the year with the highest growth among the global affiliates.• Alignment with other two PMs of the franchise, being accountable for leading the strategy and focal point of the Business Unit Manager.• Development the integrated annual brand plan for two strategic brands and presentation to senior management on affiliate, region, and global level.• Management of a Product Manager (Business Perspective Participant), accountable for Kadcyla within a six-month period.• Representation of Brazil in International Business Teams de and Isquads/Icommunities. Show less

Accountable for implementing launching strategies and the creation of promotional materials, trainings and direction of segmentation projects with direct report to the marketing manager.• Coordination of the Biologics Strategy among all the areas of the company.• Design and implementation of Oncology, Specialty Care and Access trainings on biosimilars and Roche’s positioning.• Driving, alongside the Product Manager, a segmentation of strategic accounts to design a new commercial… Show more Accountable for implementing launching strategies and the creation of promotional materials, trainings and direction of segmentation projects with direct report to the marketing manager.• Coordination of the Biologics Strategy among all the areas of the company.• Design and implementation of Oncology, Specialty Care and Access trainings on biosimilars and Roche’s positioning.• Driving, alongside the Product Manager, a segmentation of strategic accounts to design a new commercial strategy.• Coordination of the “Added Value Service” project, achieving a menu of services to offer customers beyond the drugs, as the outcome.• Interaction with pharmaceuticals and other stakeholders, providing discussion on biosimilars. • Coordination of the Biologics Strategy among all the areas of the company.• Design and implementation of Oncology, Specialty Care and Access trainings on biosimilars and Roche’s positioning.• Driving, alongside the Product Manager, a segmentation of strategic accounts to design a new commercial strategy.• Coordination of the “Added Value Service” project, achieving a menu of services to offer customers beyond the drugs, as the outcome.• Interaction with pharmaceuticals and other stakeholders, providing discussion on biosimilars. Show less

Accountable for promotion and direct sales, through discussions about HER2. Direct report to the territory manager.• Interaction with Therapeutic Area Experts (TAEs) and Oncology rising stars, providing discussions about HER2 + indicated drugs.• Arranged small meetings with HCPs, to present and discuss relevant topics about CNS.• Direct sales, negotiation, consulting and demand monitoring, aligned with the company’s goals.

Accountable for promotion and direct sales, through discussions about Parkinson’s Disease and CNS. Direct report to the territory manager.• Interaction with Therapeutic Area Experts (TAEs), providing discussions about Parkinson’s disease.• Arranged small meetings with HCPs, to present and discuss relevant topics about CNS.

Accountable for promoting a product line of over 20 products. Direct report to the District Manager.• Visits to Clinical Practice and a variety of specialties, promoting more than 20 products.• Direct sales to pharmacies and hospitals.