Head Of Marketing
CurrentLeadership of the marketing team; Strategy and implementation of channel diversification and retention such as social media, content marketing, email marketing, growth, and collaborations; Structuring and management of paid media, CRM, SEO; Inbound marketing, conversion efforts; Creation of execution plans and marketing budget management; Analysis and optimization of KPIs such as CAC, conversion funnel, and ROI; Creative planning of campaigns, initiatives, and events; Branding and brand architecture.