Bruno Hohmann Email and Phone Number
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I bring profound creativity, an expertise in immersive content and a passion for building rich and dynamic experiences among customers and brands. I work to foster greater human connection and engagement by integrating a company’s physical and digital content development strategy. My 30 year career in the automotive and CPG space has put me on the leading edge of brand experience development, omni-channel content and the marketing world’s broader digital transformation.I’m a strategic brand builder and design leader with extensive experience in Automotive, CPG, marketing, brand design systems, and experience development on both agency and client-side. I’ve led visualization and design teams for many Procter & Gamble’s billion-dollar brands, launching products and campaigns for Vicks, Pepto, Prilosec and Febreeze, and integrated design and design thinking for Tide. I’ve led design and experience across a portfolio of soft drinks, for PepsiCo Beverages North America and brought experience, visual and content strategies to Chobani, AB InBev and Fairlife. In the automotive space, I led the vision of Buick, GMC and Pontiac, defining each brands experience for its unique audience in the digital and traditional marketplace, bringing Buick year over year sales growth and a distinctive voice of humanity.Specialties: Consumer experience. Portfolio and positioning development. Visual identity development. Building internal organizations/studios. Ability to articulate the value of Design in right-brain organizations. Design budget/forecast. Design thinking as a business accelerator. Corporate mergers/integration. Ability to meet both consumer and customer (retailer) needs. Trend (color, theme, movement) forecasting. Team building/development.
Mrm
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Design DirectorMrm Aug 2021 - PresentBirmingham, Michigan, United StatesPrincipal brand voice and product lead in the launch of multi-million dollar digital used car start-up CarBravo. Advanced an elegant, unified consumer experience across marketing, e-commerce, digital, on-line, social and physical touch points in this disruptor market, changing the relationship that people have with a used car-buying experience. Humanity, warmth, approachability, convenience and an individualized, transparent engagement drove the experience and design.• Lead a talented multi-disciplinary team of UX/UI designers, strategists, writers, and art directors in creation of a customer first purchase and ownership experience unique to the segment. • Launch of the brand is expected to reset the used car market, eclipsing Carvana and Carmax as market leader, with over two million units sold and unparalleled choice and experience.
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Consultant Brand Experience Strategy & DesignSelf-Employed Dec 2020 - Aug 2021Detroit Metropolitan AreaLeveraged broad strategic development & consulting, user-centered design, advertising creative, scaled content production and cross-industry expertise to deliver omni channel, virtual, e-commerce, OOH, social, and event-based experiences and brand stories.
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Executive Brand DirectorMackevision Sep 2018 - Dec 2020Greater Detroit AreaLead creative teams in the advancement of digital creative content and experience development and product/service platforms for current and emerging clients across the global experience and content firm’s organization.• Brought profound creativity, innovation, expertise in scaled digital services and a passion for building experience among customers, for brands like Uber and Corian, fostering greater human connection and engagement by integrating a company’s physical and digital marketing storytelling.• Advanced a global content strategy for FCA and Nissan portfolio of brands such as Jeep, Ram building personalized, global coherence and dynamic AR/VR/CX/Real time, digital media/design, e-commerce and video engagements for consumers.• Provided thought leadership to strategic resourcing in global scale RFPs exceeding $150 million for global CPG brands. -
Creative DirectorMackevision Oct 2018 - Jan 2020Greater Detroit Area
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Exective Creative DirectorArmstrong White 2014 - 2019Oversaw the creative development and execution of the balance of the image-focused design firm’s projects, strategically guiding and pushing clients and brands to dream big and expect more out of their brands visual voice.• Led design teams in brand transformations and redefinition of brand focused retail and marketing experience architecture for numerous brands within P&G, PepsiCo, Chobani, Fairlife, AB InBev and Mars. • Led the creation and implementation of a digital multi-channel/e-commerce content strategy and consumer experience that was ultimately spun off into a multi-million-dollar global division, driving cohesive experiences for consumers.• Spearheaded the diversification of the company’s client base by enriching the story telling in pitch process and digging deep to better understand brand values, equities, target audience, client needs and untapped marketing opportunities. -
Svp Design DirectorLeo Burnett 2005 - Aug 2014Oversaw advertising agency design, branding, visual language and web development for Buick, GMC, Goodwrench, Cadillac, Chevrolet, and Pontiac brands. Managed a team of 40 with 12 direct reports, with yearly budgets of $20M.• Led the rebirth of the Buick Masterbrand, instituting its reintroduction into the North American market and creating a more relevant, “come as you are’’ human-centered customer experience, championing diversity, inclusivity and self reflection to create a more purposeful and positive presence in the marketplace.• Oversaw the strategy, creative development, styling and execution of brand vision across the complex content systems for web, social, digital, editorial & promotional content, experiential, event marketing, collateral marketing and brand guides.• Led and oversaw all content (still and video) created for all mentioned brands, translating into hundreds of product, lifestyle and environmental pieces of visual and consumer content annually.• Initiated the repositioning and rebranding of Goodwrench from a dusty service brand to a user centered, experience-driven company, focusing its purpose on transparency and education, helping bring relevance to an automotive service market.• Established and rekindled Pontiac’s high energy optimistic youth-centric performance image.• Provided brand leadership and strategic thinking in numerous new business wins such as Silverado, LG, Samsung and Aerobed.• Carried positive culture and a rekindled respect for brand across both client and agency teams.• Lead in cross-functional teams & initiatives across agency to improve processes that impacted the consumer experience. -
Senior Designer/Design DirectorArmstrong White Mar 1998 - Jun 2006Founder of the design wing of Armstrong White, Image focused design firm.• Established consumer-led design practices for brands such as Ford, Lincoln, Jeep, Corona and Michelin. Showcasing to clients how brand thinking and design was a value driver across all disciplines, including photography, retouching and CGI.• Lead a multidisciplinary team that collaborated in the rename/reposition of Mailwell to Cenveo. Provided project leadership in translating key business issues into a visual context. All visual forms of business communications were touched.• Directed a team charged to create an international advertising/marketing language for Michelin. Conducted brand audits, distilled findings, synthesized creative path, developed the design and its production and implemented corporate advertising guidelines.
Bruno Hohmann Skills
Bruno Hohmann Education Details
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Graphic Communications
Frequently Asked Questions about Bruno Hohmann
What company does Bruno Hohmann work for?
Bruno Hohmann works for Mrm
What is Bruno Hohmann's role at the current company?
Bruno Hohmann's current role is Creative Director / Design Experience Strategy & Transformation / Global Content & Innovation.
What is Bruno Hohmann's email address?
Bruno Hohmann's email address is br****@****ett.com
What is Bruno Hohmann's direct phone number?
Bruno Hohmann's direct phone number is +124825*****
What schools did Bruno Hohmann attend?
Bruno Hohmann attended College For Creative Studies.
What skills is Bruno Hohmann known for?
Bruno Hohmann has skills like Creative Strategy, Art Direction, Creative Direction, Concept Development, Corporate Identity, Brand Development, Adobe Creative Suite, Image Manipulation, Typography, Logo Design, Branding And Identity, Illustrator.
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Bruno Hohmann
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Bruno Hohmann
Germany
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