Bruno Honda Leite Email & Phone Number

São José Dos Campos, Sp, Br

Roboto was founded to create strategic/creative plans capable of warming the heart of fandoms.Fandom, a combination of the words 'fan' + 'kingdom', is a group of people with passionate behavior and a sense of belonging around an object of admiration.Working with strategic planning and design, Roboto builds strong intellectual properties (IPs) with branding and relationship building with fandoms, not only for entertainment companies, but for companies capable of establishing an emotional connection with the public as well.We take care of the entire creative chain, from strategic planning to licensing planning, from creating the digital persona to creating style guides, product mixes and e-commerce implementation.

São Paulo, Brasil

Direção de marketing e direção criativa na Piticas. Desde o ano passado, a Roboto assumiu a direção criativa e de marketing da marca (com a Bandup) e fiquei responsável pela cadeira de direção de marketing, além de participar da trinca de criação e desenvolvimento de produtos, ao lado dos meus sócios Tim Well e Guilherme Fantin.

São Paulo, Brasil

Since 2020 I've been working with Split Studio owners (Cid Makino, Jonas Brandão and Guille Hiertz) at the long term project of creating the (re)branding and strategic planning of the studio and its projects.

São Paulo, Brasil

Specialist on building creative IPs (Intellectual Property). Even a high quality entertainment content (a animated series, a movie, a comics project) needs brand building to become a healthy intellectual property.Pachinko takes care of the whole process, creating and implementing strategic and creative plans, from the creation of the entertainment content to its branding, also building a close relationship to the content's fandom.

Sao Paulo, Brazil

Creative Direction and Production at MSP's animation department.I am co-creator of the billion views series Monica Toy and I participated in the creation of new animated series, such as Astronauta | Propulsão (HBO), Monica Teen, Lemon Tree Street, Monica and Friends | The animated Series (Cartoon Network), Blu Dog and Let's Play (in these last three, I also worked as director).

Creative and creative direction in the MSP Design department. I directed the production of communication, branding, licensing, product development, brand assurance and also the creative support for the audiovisual creation iniciative of Mauricio de Sousa Produções, in which I participated since the foundation. There, in addition to creating the company's new corporate identity, I also worked on the overall visual renovation, transforming MSP's design into a brand building tool, using communication and product development as branding platforms.

São Paulo Area, Brazil

With Design Thinking applied to marketing day-by-day, I also participated directly in the brand reconstruction of Mauricio de Sousa Produções.Among the projects we have implemented, are the growing participation in the pop culture market, the escalation of digital products (such as arrival into social networks and increased online content), the diversification of points of contact with fans, the development of crossbranding / partnerships strategic, creation of medium and long-term projects (such as Donas da Rua, Mônica 50 anos and Movimento Brincadeira, among others) and launch of new IPs/diversified content (such as the launch of the film Laços and the web series Mônica Toy and Blu Dog, for example).These combined initiatives are the basis for the brand repositioning, from a children's brand to a brand for the whole family, with the activation of a characters and brands multiverse that serves multiple targets of fans of Mauricio de Sousa's characters.

São Paulo, Brasil

São Paulo, Brasil