As the Marketing and Business Development Director at GlassFrog Productions, I drive strategic growth and enhance our brand presence through innovative marketing strategies and cutting-edge digital frameworks. With a focus on efficiency and scalability, I've developed automation systems and streamlined processes from the ground up to ensure smooth operations and measurable results.Key Achievements:• Established a strong network of 10,000+ entertainment professionals.• Facilitated introductions with key producers, directly contributing to the development of major film, TV, and gaming productions.• Developed applications for strategic digital growth. • Increased website traffic and boosted brand awareness, positioning GlassFrog as a trusted partner for production and post-production services.• Designed and implemented digital frameworks and automation from scratch, optimising workflows and driving efficiency across the business.I am passionate about building meaningful partnerships and delivering value to producers seeking tax-advantaged solutions, a world-class production team, and exceptional VFX and animation expertise.

I co-founded a small marketing and design consultancy to assist small businesses and startups in their growth journey. My role includes managing day-to-day operations and crafting marketing and growth strategies, with a heavy focus on digital transformation.• In addition to strategy and business development, I am responsible for website administration, including user experience, user interface, and content deployment. I also specialize in managing online performance through Google Ads, social media advertising, influencer management, and other display purchasing. This includes developing strategy, setting up campaigns, and continuously optimizing for opportunities.• As part of our service offering, I lead online training workshops to empower clients to improve their business development and innovation skills. • Through our agency's brief history, we have already helped several direct-to-consumer startups significantly grow and also successfully developed branding and product launch strategies for a number of B2B startups.

As Head of Marketing at STG Global, a leading provider of specialised truck bodies, parts, and services, my primary responsibility was to drive growth and enhance the company’s marketing capabilities across key sectors, including Construction, Mining, Logistics, and Waste. I led the development of the company's marketing infrastructure while building a high-performing team to implement innovative marketing strategies.Key Responsibilities:- Led and developed a team of 4 direct reports, providing training, guidance, and performance management to ensure the successful execution of marketing campaigns.- Established positioning, identified target audiences, and crafted strategic marketing plans aimed at delivering clear objectives for key industries.- Managed all aspects of STG’s marketing programs, both above and below the line, driving cross-functional collaboration with internal teams and external agencies to ensure seamless execution.- Conducted in-depth analysis of customer insights, buyer trends, market conditions, and marketing best practices to inform data-driven decision-making and optimise campaign performance.Key Achievements:- Successfully managed and executed STG Global’s participation at the Waste Expo, achieving the third-highest number of leads generated at the event, exceeding all customer acquisition and lead generation targets.- Delivered daily lead generation that exceeded targets by over 30%, ensuring consistent sales pipeline growth and supporting business objectives.- Enhanced STG Global’s brand presence and visibility by establishing strategic partnerships with online media outlets and truck marketplaces, increasing brand recognition in key industry sectors.- Identified cost efficiencies that resulted in a significant reduction in the content production budget, streamlining processes and developing a highly effective, cost-efficient content production strategy.

My passion lies in helping individuals and businesses thrive. I offered consulting services on a project basis, including:- Stakeholder engagement- Setting up channel capabilities- Conducting marketing strategy and situation analysis- Analyzing competitors and developing sales growth strategies- Crafting fully integrated social media strategies- Developing content, copywriting, and content marketing- Implementing blog integration and conversational marketing strategies- Conducting on-page audits and making recommendations- Developing SEO strategies and link building tacticsI have a track record of delivering significant achievements such as:- Increasing a primary school's enrollment to the desired level within two months by improving website accessibility and implementing search and direct marketing strategies to reach relevant parents.- Building an online community of artists that has led to numerous employment opportunities, including an artist being hired by Disney.- Significantly increasing leads for a commercial real estate and conveyancing company through Google Ads.- Boosting occupancy at an accommodation venue that struggled to attract mid-week customers, and also increased exposure to commercial customers who saw it as a desirable location for conferences and planning sessions.- Achieving impressive social media growth on a limited budget, including growing a page by over 12,000 followers in one month.

Managed a small team of 3 direct reports. As a leader in digital content strategy, I developed a plan to segment the audience of owners, trainers, and punters from racing fans, allowing for a greater focus on wagering revenue growth. This included creating new channels, which I grew to over 4000 followers in less than a month, and an associated app, which was downloaded over 5000 times in less than three months.In my role as a general marketing manager, I was responsible for overseeing the creative and campaign roll-out, working closely with multiple creative agencies to ensure cohesive end-products under strict time constraints. I also developed a digital process that provided transparency and efficient management of resources, ensuring accuracy and timely completion of all digital requests sent to the GRV Strategic Communication & Marketing team.I built relationships with TAB and created a content network and syndication plan, leveraging external supplier channels to target fans more likely to engage with greyhound racing. This helped to grow GRV's punter audience size and had a strong influence on wagering growth. Additionally, I achieved significant follower growth across all social media channels for both GRV and Greyhound Adoption Program (GAP).I also negotiated and developed favourable strategic partnerships to enhance and grow GRV's audience. A personal highlight was developing a sponsorship and promotion arrangement with the Melbourne Aces baseball team, which resulted in GRV's on-field signage and sponsored ad visibility being extended during the finals, allowing for increased exposure to new GRV racing products.In addition, I built the capability for live broadcasting and straight-from-the-track content.

I led and provided guidance to our publishing team while managing a small team of digital and design professionals. My role focused on educating greyhound racing participants and ensuring effective communication channels, including websites, email, SMS, social media, posters, and flyers. These channels were primarily used to inform participants of projects that resulted from the ORIC review and CEO stakeholder engagement sessions, as well as to promote fan engagement and key events.- During a crisis period, I was tasked with organizing and leading a series of participant engagement sessions to dispel rumors about the Draft Code of Practice that was set to be released later that year. This initiative helped GRV regain control of the narrative and strengthened relationships with the participant body (GOTBA). It also gave participants the opportunity to provide feedback, which resulted in valuable insights for GRV to address.- Together with the Animal Welfare and Legal teams, my team and I developed a series of initiatives using traditional and digital marketing platforms to inform participants of key changes. This education process was praised for its seamless transition and its ability to ensure GRV's communication was the single source of truth.- In an effort to make greyhounds the star of the show, my team and I developed a series of promotion campaigns that helped familiarize fans with star greyhounds and promoted the sport to new customers. I also led the implementation and rollout of a rebranded Victorian greyhound racing and contributed to the successful execution of GRV's take our lead campaign, which helped increase awareness of the requirement to keep greyhounds on lead despite changes in muzzle laws.

Reporting directly to the CEO, I was responsible for developing and implementing a comprehensive stakeholder engagement strategy aimed at driving cultural transformation, collecting data, and advancing industry reform.Key achievements:𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩𝐬: Designed and executed 12 workshops across Victoria, facilitating direct engagement between the CEO and racing participants. Contributed to a significant cultural shift in areas such as greyhound welfare, euthanasia, and adoption practices. Identified key industry challenges, leading to the creation of numerous projects and teams that reformed the greyhound racing sector.𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐞𝐝 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬:Rebuilt consultative relationships between GRV and greyhound racing clubs and participants, ensuring open communication and collaboration.Developed engagement channels and templates tailored to diverse stakeholder needs, later adopted as organisation-wide standards.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲 𝐑𝐨𝐥𝐞:Provided high-level strategic advice during Leadership Team meetings, contributing to change management and industry advancements. Acted as a strategic advisor on smaller projects, ensuring alignment with GRV’s broader goals.This role demonstrated my ability to manage complex projects, engage diverse stakeholders, and deliver impactful outcomes that align with organisational and industry-wide objectives.

My role was instrumental in driving the digital transformation of Victorian greyhound racing, focusing on making the sport more accessible and websites more user and admin friendly.- I developed the strategic blueprint for the redevelopment of 15 websites (GRV, GAP, and 13 clubs) that enhanced the overall user experience and made them more user-friendly, admin-friendly, and search engine-friendly, resulting in a significant increase in website usage.- I also developed and implemented strategic initiatives to establish and grow GRV's and GAP's social presence, successfully growing the total social audience from zero to over 20k followers with minimal paid influence.- I created a new YouTube channel (GRV Vision) for greyhound racing replays, making them more accessible for fans, who previously had to wait a day for replays. The channel provided access to replays no more than 10 minutes after racing.- I initiated activities that increased GRV's and GAP's online database by 650% to over 25,000 subscriptions. Additionally, I worked on an extensive database marketing overhaul that included significant changes in segmented email blasts/newsletters and new social media enhancements.

I played a key role in introducing Motto Group to the digital sphere, by creating marketing collateral such as brochures, eDMs, print advertising, and online initiatives like social media and SEO. I conducted research on competitors and refined strategies to identify opportunities that would best fit the boutique marketing and design studio.Despite being in its early stages, Motto has already made significant strides in growing its online presence. Since January 2013, non-branded search to the website has grown by 410%. The website is now generating more enquiries and new opportunities are emerging through digital marketing.I also developed sales strategies and created a fully automated sales funnel for the business through the Motto Group website and supporting online media. Through my contributions, the director and employees have gained a deeper understanding of the benefits of different types of digital strategies and how they can be implemented.

roi.com.au is rated Australia’s best performance-based search engine consultancy. The role required excellent time management skills and incorporated an autonomous approach to achieving success for clients. Managed 35+ client websites, which required a high degree of project management, exceptional communication skills, and a comprehensive understanding of online strategy. Working with other Account Managers on their accounts, I was in charge of tracking and developing strategies that made sure all new implementations made 50% top ten rankings for their keywords in less than 3 months. Becoming an “unofficial” strategy manager.

I worked in a mobile attack squad as a sales consultant for Telstra acquisition. This was a good team environment. I also loved the competitiveness amongst individuals. This job was an excellent opportunity to develop quick decisive thinking and strategies to turn a cold call (and often very reluctant lead) into a sale and a new (sometimes returning) Telstra customer.

Put in practice skills I was learning while studying to help promote Rockstar Beverages entry into New Zealand. I had a huge opportunity going on tour with the Crusty Demons motocross team. This was a really exciting and challenging experience.Along with having new promo staff to organise and teach about the product at each venue. Each stop had its own unique challenges to contend with.Adapting to the surroundings, being versatile and making comprises was a key challenge of the tour. A great experience.

Working in many different restaurants and cafes in both back and front house positions gave me the chance to develop strong customer service skills through face-to-face interactions. Because of the fast paced environment I developed the ability to cope well under pressure and work in a extremely efficient manner. The roles required me to become very versatile, as sometimes I would switch from front to a back house role depending on staff availability.My two biggest takeaways from these roles was gaining knowledge of how small businesses operate in the hospitality industry and the challenges involved in creating a truly memorable experience.

I worked at Rip Curl Head Office amongst a large team, doing basic warehouse duties (customer service, and product distribution). I gained a lot of experience in quality control and making sure deliveries were on time. My defining moment at the company was when I was given the responsibility of looking after a small team in a temporary warehouse in order to get out all the summer range of clothing and wetsuits whilst our manager was away. This accumulated to hundreds of thousands of dollars worth of stock, which was sent to many retail stores nationwide in 3 days. It was here that I first discovered my love for marketing and all things related to branding. This in turn convinced me to pursue a degree in commerce.