Inc. 5000 Company • I am in charge of strategizing and executing comprehensive global marketing initiatives, propelling brand presence and growth on a worldwide scale. With a focus on commercialization, innovation, and results, my role encompasses:• Strategic Leadership: Directing global marketing and advertising for brand growth.• Cross-functional Collaboration: Collaborating with marketing, sales, and product teams.• Product Innovation: Driving product portfolio expansion and market competitiveness.• Budget Management: Managing budgets for global marketing and sales objectives.• Global Brand Advocacy: Leading global brand management and digital strategy.• Commercial Distributors: Drive sales programs and positioning for 1000+ distributors on six continents Through these efforts, I am committed to maintaining CHAUVET DJ leadership position in the industry, driving innovation, and fostering an environment of continuous improvement and growth.

Shape Your Brand is where I do lead service consulting and help small businesses establish their brand online and reach more relevant customers. Services include:Professional Website Design • Website Management • Paid Digital Advertising • Business Consulting • Email Marketing • Design Services • Yelp & Nextdoor Advertising

During my tenure at this Lighting-tech Start-up, I had the privilege of leading several impactful projects. Some of my key achievements include:• Completed a new brand identity and website in two months.• Boosted social awareness by 218% in two months through strategic PR networking.• Designed a premium event booth, collaborated on 3D designs, and established design style.• Set up a rep sales and lead system using Monday CRM for sales and marketing teams.** I left my position as I believe in transparent communication and empowerment. I felt it was best for both parties if I pursued an environment more in tune with my professional values and aspirations for growth. **

Louis Poulsen Inc. sold off its entire B2B Outdoor division in North America. The former CEO and CTO of the Louis Poulsen USA Division created NEO Architectural Lighting. They contracted with Louis Poulsen to act as the exclusive outdoor distribution partner for the brand. Around half of the division was offered employment in the new venture.• Analyze and report on marketing performance metrics. Email 48% OR and 11% CTOR.• Develop and implement marketing operations strategies and processes.• Coordinate & manage marketing campaigns, CEU, projects, and initiatives.• Conduct market research and stay current on industry trends. Market survey.• Create Sharepoint Intranet and develop internal learning portal.• Design and maintain the company website and SEO. Google Insight score 99/98.• Create and execute product promotions and advertising campaigns.• Responsible for setting up the NEO’s new IT infrastructure.

• Coordinate and manage marketing campaigns, projects, and initiatives.• Collaborate with cross-functional teams in Denmark to improve sales materials.• Analyze and report on marketing performance metrics.• Develop and maintain marketing technology stack.• Develop and implement marketing asset creation and product photography.• Manage and maintain IT-marketing budget.• Develop and manage lead generation and nurture programs.• Conduct market research and stay current on industry trends.• Develop and maintain relationships with Dealers, Agents and Specifiers.• Continuously improve and optimize marketing processes and systems.• Develop and maintain marketing automation systems and workflows• Support the sales team by providing lead and campaign data.

• Develop and implement product positioning and messaging strategy for lighting products.• Conduct market research and stay current on industry trends and competitor activities.• Collaborate with cross-functional teams to ensure product alignment with market needs.• Develop and execute go-to-market strategies for new product launches.• Create and manage product collateral, including brochures, data sheets, and presentations.• Provide product training, CEU courses and support to sales and channel partners.• Create and execute product promotions and advertising campaigns.• Develop and maintain product roadmap.• Work closely with the sales team to gather customer feedback and incorporate it into marketing.• Spearheaded a new webinar strategy for the sales team during covid, which helped us grow 11%.Key achievement: Co-created and executed a B2C E-commerce segment analysis project with integration of social advertisement in a spring campaign that led to a 3x conversion rate.

• Collaborate with cross-functional teams, including product development, sales, and marketing, to ensure product alignment with market needs.• Conduct market research to stay current on industry trends and competitor activities.• Create and manage product collateral, including brochures, data sheets, and presentations.• Provide product training, CEU courses, and support to sales and channel partners.• Work closely with the sales team to gather customer feedback on LA Showroom activities.• Create and execute product promotions and advertising campaigns.• Develop and manage product pricing catalogs.• Create and maintain product documentation and technical specifications.• Analyze product performance metrics and make recommendations for improvements.• Develop and maintain product roadmap, and communicate it to the relevant stakeholders.• Project Management of product launches, national events, and product photography and budgets.Key achievement: Successfully helped startup the new marketing department and our showrooms in the US. Leading to a significant increase in awareness and stronger partner sales growth, due to new supportive sales efforts.

• Improve performance to forecast by identifying, measuring, and managing key metrics for national vendor KPI.• Lead critical projects to improve planning and forecasting efficiency for NA operations.• Coordinate with HQ in Denmark to meet international business service levels and promote process improvement and procedure standardization.• Spearheaded the implementation of Kaizen, and 4P's to the company with great success in 2013.• Optimizing equipment and structure over a year to save $58,000/year.• Generate purchase orders in the SAP EPR system for the sales and service needs following the supply plan and monitor shipment arrivals at our warehouse, and ensure timely inbound shipment receiving.Key achievements: Successfully optimized and made my position obsolete to move into product marketing and continue to strengthen the company's position in NA.

• Assist in overseeing all day-to-day operations in our warehouse facility and provide leadership and coaching.• Hands-on management and evaluation of 25-30 employees and system resources to ensure optimal productivity with minimal downtime.• Establish workflow policies and SAP ERP processes that enhance speed and efficiency without compromising product quality, safety, or integrity. • Implementation of a strong LEAN and Kaizen program improved our internal quality issues from avg. 11% to 0.9%. Optimizations also lead to 18% space improvement and not having to hire extra help during high season. • Efforts improved efficiency with other departments as well, and overall better work-life balance strengthened the company.Key achievement: Navigated large workloads with a sense of calm and people-focused organizational skills leading all employees from 68% to 96% in job satisfaction and on-time delivery from 76% to 99%.

MY SIDE PROJECT (SPARE TIME)• Founded and managed one of Denmark's largest gaming & esports websites, Gaming.dk. Employed around 18 casters, admins, and writers for the website and our leagues and tournaments in various popular online games.• Developed a gaming mouse pad and sold it and other products to users via our marketplace.• Grew the community website from zero to 11,000+ unique and active daily users in the first two years. • ESWC license partner and co-sponsor of the Esport Union in Denmark. We partnered with large brands like SteelSeries, Logitech, Razer, Microsoft, Cocio, and others, for our tournaments. Key achievement: Through influential leadership and teamwork, I coordinated the largest esports/gaming national league finals at the time. This was shown on Danish national TV and had more than 311,000 viewers online, and was shown in multiple countries with several financial partners. The first prize sent the winning team to ESWC in Paris. That team went on to form the now world-famous team, Astralis. We sold the company in 2016, as the founders wanted to try new ventures.

• Development and execution of account promotions and budget management concerning gaming and esports-related tournaments and activities.• We developed a mouse product called aimTape and pro.Dotz and grew sales to $128,000 in the first year. We sold the brand after 2.5 years to a larger German company, Com-Tra.de.• Through great teamwork, we succeeded in selling our CMS solution to the Government. Multiple site solution for the County of Southern Denmark. • Work with brand and social media marketing to execute cross-channel initiatives like product launches and seasonal or important marketing campaigns and evaluate ROI to adjust strategy. • Develop and execute marketing strategies to increase engagement and achieve revenue goals, focusing on product launches and seasonal opportunities.• Measure and analyze customer funnel performance, site clickstream data, and conversion flow patternsKey achievement: Responsible for the entire strategy and launch of our B2C webshop for gamers. We got 1,430 customers in eight months through influencer marketing and events and reached more than 9,000+ gamers via streams.