Bruno Lauvray Email and Phone Number

You try to develop your sales and your margins, you are willing to anticipate and to adapt your company to markets evolutions of and customers behavior , you have to develop your organization to meet your strategic challenges but you are lacking of time and internal resources, you need a support to build your strategy, implement action plans and pilot the change of your company or your store.So ProChange Consulting will help you to: 1. Define your strategy of development, establish and execute your business plan, estimate and implement corrective actions. 2. Drive your sales in France as at the international, help in new markets introduction, accelerate your products deployment in the distribution networks3. Drive your purchases, transform your stores in front of "shopping one line", up sell your offers and your products. 4. Evaluate your organization and adapt it to your corporate strategy, motivate your teams and help them to work in a change environment as to handle unusual and delicate situations.If you need further informations please contact us at : b.lauvray@prochange.fr

ProChange Consulting has built a partnership with Pentalogy to create a squad of experts working on your sales performance challenges with the relaxed and efficient style of 20+ years'​ experience professionals. We help you win complex deals, answer difficult RFPs, run tough negotiations (B2B or retail), manage tricky distribution channels or simply steer properly your sales. We have designed super sleek online tools to run our missions and to help you drive your business afterwards. Cool style and tools. Our clients love it. Just ask them (from large public sector institutions to private companies across 25 countries). Pentalogy The Art of Selling Innovation.Contact : bruno@pentalogy.nethttp://pentalogy.net/

Missions: · Compagnies réorganisations. · Strategic Recommendations. · Transition Management

General Manager with full P&L management for a €125 million operation (€55 million generated through the warehouse). Manage all local strategic decision for driving businesses and logistic to 280 Phox retail stores. Led all local strategic decisions. Managed an organisation up to 40 people with autonomous decision-making authority in marketing, sales, finance, human resources, logistic and administration.• Acquisition of the FOCI group (110 stores) from PIXMANIA (DIXON group). • Established Phox as the leading buying association group in the photo distribution with 280 stores.• Establishment of a common purchase agreement with the BOULANGER group to improve terms. • Implementation of a partnership with the EURONICS group to extend product range.• Outsourcing of the logistics with better efficiency and cost control • Digital transformation with a new cross-channel marketing strategy, the launch of a new retail website, implementation of a new concept store and a new brand identity.• Financial Recovery of the company.

General Manager for France and Southern Europe (Italy, Spain and Switzerland) with full P&L management for a € 115 million operation. Accomplished the turnaround of Polaroid France from a traditional photo company to a major player in the consumer electronic market (TV, Digital Picture frame, Digital cameras and printers). Led all local strategic decisions. Managed an organisation up to 120 people with autonomous decision-making authority in marketing, sales, finance, human resources and administration. Reorganised core operations, replaced ineffective management, and assumed personal control of the sales and marketing operation. Implemented all necessary structural changes.• Delivered Sales growth in the consumer electronic market from 0 to €30M turnover in less than 2 years with a positive €2.5 million bottom line in 2008.• Established Polaroid France as market leader for Television LCD of 15’’ and 2nd for TV LCD of 19’’ (source: GFK 2008). Polaroid reached 6th place with 7% market share in the digital picture frame market in 18 months (2008)• Launched 15 new products over 2 years - with most of them achieving immediate national market success.• Successful Launch in 2008/09 of innovative products such as the first digital cameras with printing capability and the smallest mobile printer with no ink (Zink).• Restructuring of 4 European subsidiaries. Reduce headcount from 120 to 65. Increasing bottom line by 30% within a declining photo market in sales (2005)• Centralization of processes front / back office in Scotland and the Netherlands, streamlining of the customer bases (2002-2006).• Implemented all necessary statutory changes including creation and termination of companies.

Directed all sales and marketing initiatives within the €35 million Polaroid French market. Developed long-range marketing plans, formulated sales strategies with a dual focus increasing on channel expansion and margin. Supervised 38 sales representatives, 5 people in marketing and the service organisation.• Increased Polaroid market share in the photo market from 7 to 10% by instituting aggressive channel expansion in toy, tobacconist, petrol station and law enforcement.• Implementation of a new distribution network for new channels.• Reinforced Polaroid as the leader in the ID photo market (passport picture).

Hired by Polaroid to create the new Medical Division for the X-ray radio business. Took further responsibilities and led sales of the Pro division including products for Pro photographers, Rear projectors and Electronic badges for securities.• Created the new Medical Division with an immediate result of 50 % market share within 16 months in Nuclear medicine department through the launch of the first dry Laser printer with no chemicals.• Succeeded in winning tenders for Electronic badges for important market such as French Central Nuclear and Disneyland Paris.• Transfer in 1997 of the medical department to Sterling Drug (du Pont de Nemours)

• Led 7 sales representatives to develop sales of radiology products in private and public hospitals. Management of large public tenders. Development from €9 to €11 millions in 1994.• Direct management of the dental x-ray business for sales & marketing (€5 million sales in 1991)• Sales representative from 1987 to 1990 with achievement over plan every year.