Reporting to the General Manager, my main responsibilities are:- Creation of Marketing Department and activities- Roadmap and budget- Product Management, Segment Management, Service Management- Communication: Events, Social Media, Paid Media, Events- Brand Creation and Activation- Organize events- CRM implementation

Reporting to the General Manager and Commercial Director, my main responsibilities were: ● Retail Management of 8 B2B points of sale with a team of 16 people; ● Definition and implementation of the roadmap with the marketing team and implementation of specific sales and marketing dynamics for the channel;● Rebranding and merging 4 independent stores into the main brand's umbrella;● For 1 year, I led a small sales team and merged it with another team, hiring new members in order to solidify the presence in the north of the country;● Internal communication and sales dynamics for special promotional months, from concept to execution;● Service Marketing: design and launch of a tool rental service from the ground up, including branding and digital marketing material, such as editorials, emails, Instagram, Facebook and LinkedIn copy and content. Design of a training service;

Reporting to the National Sales Director, my main responsibilities were;• Management of a sales team of ten people;• Training and coaching by identifying key leads and opportunities and help them convert them into sales with high focus on services such as fleet management and asset management software;• Sales execution of the corporate strategy: Introduction of new products and services, Penetration, Coverage and Omni channel promotion;• Helped the implementation of the salesforce.com crm with training and daily coaching;

Reporting to the Head of Marketing, my role consisted of:• Helping the regional HUB with creating the role of Segment/Trade Manager;• Working in partnership and mentorship with local and the HUB's Product Managers to push sales growth of the Mechanical & Electrical and Interior Finishing trades;• Studying the local market (needs, gaps, competitor analysis, price positioning, selling strategies);• Testing product baskets and solutions with key customers;• Designing the product basket's launch strategy for the local market, training sales people and providing them with key information such as sales cards and brochures;• Working with product and online managers to review and adapt content to the local market, such as editorials and website content, social media content, SEO and calendarization of actions;• Led the local implementation of consumables sales strategy (plan and execution with the sales team);

Reporting to the Head of Marketing, my role consisted of:• Managing Power Tools and Insert Tools (technical products), growing sales, profitability and market share;• Design and implementation of the product strategy for the local market (roadmap, price positioning vs competition vs added value, sales history analysis, stocks forecast, sales trends analysis;• Did technical support for the sales force and sales channels;• Responsible for the implementation of the cordless configurator in the company's e-commerce platform;• Co-organized promotional months, orchestrating the project with the other relevant departments;

Reporting to the Area Sales Manager:• B2B sales of products and services in a geographical area in the Steel & Metal and Interior Finishing trades;• Product demonstration, prospection and conversion of new customers;• Created and executed action plans for key customers, executing the omnichannel strategy;

Store remodeling design and construction management for a Hilti Store.Support to the Sales and Marketing departments.

• Social Media Management, creating content (editorials, brochures, emails) growing audience;- Conducted surveys;• Sold partnership contracts;• Created and conducted partner satisfaction surveys;

• Jobsite supervision of construction works to ensure compliance, working in multidisciplinary teams;• Founded the Sustainability Team and delivered a Green Building 101 training for the staff;