Established startup as a franchise business after acquiring two retail locations of Woops! French Macarons and Cookies in Natick and Burlington, MA. Developed business valuation, performed due diligence, and negotiated with ownership. Expansion: Expanded business to five permanent locations and two temporary mall locations. o Opened a third Woops! location in Newton, MA 12/17; selected and oversaw development of site, negotiated with landlord and franchisor, launched a local marketing campaign, and recruited and trained staff.o Opened two additional Woops! locations in Cambridge and Braintree, MA 05/19 and 08/19. Talent Management: Recruited, developed, and coached a new team of 20+ retail sales associates, store managers, and one off-premise manager for Woops!o Instilled a culture focused on a sense of ownership, passion for the product, and outstanding customer service. Lines of Business: Added two additional lines of business — off-premise sales and corporate services.o Generated a 20% increase in revenue by designing and implementing an off-premise strategy for exploring opportunities beyond traditional retail, including channels such as corporate catering, corporate gifting, and third-party service providers such as EzCater, UberEats, Doordash, and Caviar.o Drove an additional $105,000 in sales the first year by creating and executing an innovative concept to help HR departments and community managers enhance employee engagement by providing temporary French Macaron stores at large offices in the Boston area such as WeWork, Biogen, HealthWorks, Newton-Wellesley Hospital, and Wellesley Bank.o Grew sales funnel across large and medium corporations; closed four marquee partnership deals.

Joined Bonzer to launch and implement pilot operation in Cambridge, for a new micro-mobility solution, bringing together the convenience, affordability and sustainability of mini-electric pods, to the last mile of daily commuting. Institutional Relations : - Established and managed relationship with local parking and transportation department, in order to guarantee support from the city of Cambridge towards parking availability.- Gained commitment and support from major cities and towns in Greater Boston, for further expansion of Bonzer platform.Operations:Successfully launched Pilot with a fleet of 5 mini-electric cars in the city of Cambridge, reaching 600+ users and 2000+ trips.

Hired to revitalize stagnating business performance and to repair a deteriorating relationship with the company’s Brazilian partner, Cargill Foods SA. Reported to the Gallo Brazil Board of Directors and Gallo Worldwide Senior VP of International Markets. Drove 5X revenue growth and increased market share 2X. Sales & Relationship Revitalization: o Initially focused on turning around Gallo’s sales performance and its relationship with Cargill Brazil. o After improving both sales and the relationship, drove significant increases in brand and category penetration through bold innovation and communication plans and by maximizing brand share of customers’ minds and hearts.o Subsequently focused on developing the necessary organizational resources, capabilities, and culture to sustain future growth. Infrastructure Building: Built, managed, and developed a world-class team, growing it from 1 to 20, Established best-in-class systems and processes as well. Brand Penetration: o Successfully launched the Gallo brand in the Brazilian market in three new product categories — Vinegars (2009), Table Olives (2010), and Pepper Sauce (2014) — and drove 30+ innovations between 2006 and 2013.o Increased brand presence in 2,500+ restaurants by creating the out-of-home foodservice channel route to market making Gallo the first to have a targeted strategy for the channel. Innovation: Spearheaded the creation of innovative incentives that ensured full alignment among goals of distribution partner management, sales teams, and Gallo’s business growth targets. Pricing: Mitigated risk of market commoditization and growth of low-price olive oil brands by developing a strategic pricing strategy for the Gallo olive oil portfolio. Global Strategies: Collaborated with SVP of International Markets to craft international business strategies to drive growth in other geographies using strategies and practices that had been successful in Brazilian market.

Promoted to fill a new position after a sales organization restructuring. Charged with increasing channel focus and expanding the supermarket channel. Led 10 sales reps and one key account manager. Delivered significant increases in shelf space and market share, increased revenue 15%, and decreased spend 2%. Played a pivotal role in the development of a new business model that leveraged three different Unilever operating companies to increase bargaining power. Shortlisted as a high-potential manager.