Bruno Moura Email & Phone Number

Lisbon, Portugal

Management Tools Department (Power tools, Hand tools, Construction and PPI) for omnichannel Portugal Operations.

Lisbon, Portugal

Development of digital strategies for the product range;Definition and strategy of the Commercial Activity Plan, based on the predefined range and promotional guidelines (selection of products and prices);Analysis of consumer needs and market trends, based in data driven;Management and coordination of range review projects with all functional areas involved;Monitoring and development of the team;Definition and construction of the omnichannel and multiformat offer strategy;Participation in the construction of the supplier strategy and development of local ranges and services;Determination of promotional guidelines for the products of the category, in coordination with the merchandisers, marketing department and operations;Performance monitoring of the category Online and Offline;Definition of digital strategy to category products;Co-construction of the category's global strategy together with international operations (definition of product in quality and quantity);Working in partnership with the Spanish operation.

Lisbon, Portugal

Definition and development of commercial strategies based on organic market, consumer trends and company goalsManagement and monitoring of category performance;Development of suppliers and commercial negotiationPurchase budget managementManagement, revision and adaptation the product rangeExpertise in strategy of digital marketingWork with multidisciplinary teams to implement the commercial strategy

Lisbon, Lisbon, Portugal

Analysis and publication of commercial reportsOpportunity mapping for increasing sales and profitability in fashion retailIdentification and implementation of process improvements across the commercial and operational teams

São Paulo, São Paulo

Key Experience:Definition of a strategic business plan and budget based on the company’s goals and market trends;Negotiation with vendors, suppliers and partners to ensure procurement of products within strict deadlines;Managing sales, stocks and marketing plan according to the P&L defined;Definition and implementation of omnichannel (hypermarket, supermarket and soft-discount) pricing, promotion, and assortment strategies for each product category;Managing and coordination with multiple stakeholders;Management of teams with 6 managers, 6 commercial analitycs; Accomplishments:- Leadership of a project to transform the in-store butchery through the implementation of a new commercial strategy, aligned with market trends. Achieved 18% increase in sales three months after implementation. Rollout to 290 stores of the national operation.- Participation in a digital marketing project of the company, working as the commercial department's Digital Ambassador. Applied, through this new business channel in Walmart's Brazilian operation, new sales strategies in social media (Facebook, Waze, Instagram) which resulted in an increase in sales.- Participation in a sustainability project to ensure that the animal protein sold did not come from deforestation areas in the Amazon through the certification of suppliers.

Porto Alegre E Região, Brasil

· Definition of commercial strategies for perishable categories in the Brazil South operation;· Definition of a strategic business plan and budget based on the company’s goals and market trends;· Assortment management and review according to cluster and customer profile;· Design of the promotional strategy and development of the sales calendar;· Pricing strategy and sales margin control;· Negotiation with the main suppliers;Accomplishments:· Participation in a logistic centralization project including all perishables categories (fruit, vegetables, legumes, bakery, butchery, eggs, and cold cuts), adapting the deliveries from suppliers to the distribution center and stores. Achieved 4% increase in the sales margin and improved product quality and customer experience at the stores.· Implemented a new perishables project for an in-store butchery at the Brazil South operation using new technologies and trends, like modified atmosphere (ATM) for the meat category. Outsourcing the suppliers' operation. Execution in 20 stores of the express-market model operation.

Porto Alegre E Região, Brasil

Key Experience• Responsible to process registration of products and assortment control of all perishable category. • Control of process a supply chain to 40 regional stores;• Market trend review and supplier development;• Preparation of management daily reports of sales, margin, stocks;• Support to category manager;

Porto Alegre E Região, Brasil

• Information sharing with operation area manager;• Contact with onw stores e franchises, center distribution, third-part suppliers;• Preparation of daily reports to the managers and boards company;• Responsible to closing operation finance of checkouts the stores;

Porto Alegre E Região, Brasil

Executive Program, Business, Management, Marketing, And Related Support Services, Product Management For Retail Business

Master'S Degree In Digital Marketing, E-Commerce/Electronic Commerce

Management and Strategy in Digital Marketing Digital Marketing Research Digital Transformatio

Engenharia De Produção, Engenharia De Produção