- Serve as the category expert for the customer & sales team by providing actionable category insights and a POV on how to drive category growth and retailer category market share growth.- Leverage syndicated data from various sources and category trends to partner with Sales in the development of line reviews.- Enhance business operations by developing consultative insights and presentations to generate increased sales.

As a Sales Analytics Manager at ID-Foods, a leading food distributor in Canada with a diverse portfolio of over 70 brands, I excel in leveraging data to drive actionable insights and support strategic decision-making. With a strong focus on analyzing Point of Sale (POS) data from various sources including Dunnhumby, Circana, Retail Link, LDIA, and 1 Screen, I play a pivotal role in maximizing sales performance and optimizing category management. I am a passionate Data Evangelist, driving a culture of data-driven decision-making throughout the organization.Key Responsibilities:- Led the development and implementation of data Lakehouse in Microsoft Fabric for managing Point of Sale (POS) data from major Canadian grocery retailers (e.g. Sobeys, Metro, and Loblaw), resulting in a streamlined process and enhanced decision-making capabilities.- Analyze and interpret POS data from multiple sources to identify trends, patterns, and opportunities for growth.- Serve as a category advisor, providing valuable insights and recommendations to internal stakeholders and retail partners.- Develop analytical tools and models that empower associates to perform their own data analysis and make informed decisions.- Drive the implementation and utilization of Business Intelligence tools to enhance data visualization, reporting, and analysis capabilities.- Manage contracts and maintain strong relationships with retail gateways, including Dunnhumby and Circana, to ensure seamless data integration and collaboration.- Led a project to consolidate POS data from various retail portals into a unified database, enabling comprehensive analysis and reporting across multiple brands and retail groups.- Create and maintain dynamic Power BI dashboards, facilitating easy access to brand-specific insights and retail account performance metrics.- Collaborate with cross-functional teams, including sales, marketing, and supply chain, to align data-driven strategies and drive business growth.

• Lead the design and execution of the assortment optimization process to support large and complex businesses in realizing sales and profit targets.• Leveraging market data (macro-economic trends and market share), customer insights (customer decision trees, loyalty, demand transfer, demographics), competitive intelligence, supplier insights, and item-level sales and profitability, to help recommend optimal assortments in-store and online.• Act as project manager and thought partner for the assortment optimization process within assigned Category: Lead and support merchants in translating complex business rules such as category roles and strategies, shopper insights, store clusters, financial performance and channel dynamics into the store and OMNI channel-level assortment decisions.

• Serve as the primary conduit between accounts and the area business team.• Effectively analyze input from key customers, demand planners, and point of sale data systems to coordinate and execute against sales objectives, improving forecast accuracy and ultimately service to our customers.• Execute channel strategy to drive profitable volume growth and advance business priorities (portfolio, pricing, promotion, placement). Manage the category P&L – has led a Walmart planogram resulting in 20 points of margin increase.• Manage price, portfolio, product, and promotions within established guidelines across defined channels and accounts.• Ensure alignment of Area Marketing plans (new products, seasonal promotions, advertising) to customer calendars on a rolling 12-month planning cycle. Has listed several NPI in the Canadian Key Accounts.• Analyze the effectiveness of in-market programs/strategies and report results to stakeholders.

• Perform in-depth analyses to lead decision-making, using different data available, such as syndicated data (Ac Nielsen, IRI, and Retail Link), and internal data (SAP database).• Led the company 2021 budget process, creating Excel input files, Power BI Budget compilation, leading a Kick-off meeting with all sales and marketing managers of the company, and reporting the final budget figures to the C-level management.• Created a Power BI report comparing 2021 Actual Sales vs Budget, enabling all managers in the company to quickly understand their brands/accounts performance and take timely decisions.• Manage inventory levels through periodic reports.• Build and implement a promotional calendar. • Building and maintain a good relationship with suppliers delivering periodic performance reports.

• Provided service excellence to customers in retaining, fostering, and growing current accounts.• Managed territory coverage to ensure distribution.• Effectively planned on a daily, weekly, or monthly/quarterly basis, with quota objectives.

• Structured the sales and marketing strategies plans, defining goals and operational, tactical, and strategic tasks.• Ensured that the department achieves the established sales goals by leading a team of 4 real estate brokers and 3 supervisors.• Managed branding and corporate communication, recommending actions to strengthen the AG7 brand.• Implemented a CRM system by conducting pieces of training and ensuring that the team used it correctly.• Planned the annual marketing and sales budget and monitored it by presenting quarterly reports.

• Managed product and brand projects, assuring quality delivery, respecting all the established deadlines.• Prepared and implemented tactical plans to raise brand availability and visibility among specific audiences and clusters.• Managed creative agency (-ies) by providing clear briefs, outlining a strategy, what has to be accomplished, the scope of assignments, and project timelines.• Coordinated the development and implementation of consumer engagement/BTL activities on events, bars, and nightclubs to generate brand experience and create an emotional atmosphere.• Performed high-level, in-depth analyses to lead decision making, using different data available, such as syndicated data (Ac Nielsen), GCTS, GFK, and ad-hoc trackings.• Developed, along with the marketing manager, the annual marketing plan, establishing the brand’s goals, defining the mix of marketing strategy (4P’s), and determined the budget necessary to implement the plan.

• Developed and implemented national trade marketing strategy across channels to drive business performance in GT, Wholesales, and Key Accounts in line with company brand strategy and the needs of the trade.• Developed and implemented a training platform for retail clerks to make them ambassadors of Philip Morris at the POS.• Developed & implemented national presence marketing and promotion programs with optimum use of resources and materials to achieve the highest in-store visibility, sales performance (sell-in, sell-out), and distribution for the key strategic brands throughout the retail universe by gaining the active support of the trade.• Measured the performance and impact of initiatives implemented by creating metrics and tracking retailer adherence to targets.• Received an ABCD Award (Above and Beyond the Call of Duty) due to the excellent delivery and exceptional commitment to the Day Promoter Workshop project.• Planned and monitored the annual department’s budget.

• Supervised the Paraná State day promoter team, which is composed of eight people.• Developed the Day Promoter team through on –job training and coaching.• Built an outstanding relationship with store managers/owners.

Marketing and Sales support.

• Gather research/industry analysis and competitive analysis to understand current market scenario. • Understanding of consumer insights and trends in order to identify key issues and opportunities for brand growth. • Assist Brand Manager on the development, refinement and execution of marketing/business plans. • Responsible for development and management of budgets.

• Participate with team in trade marketing planning yearly. • Help develop specific launch needs (types of materials, quantities, etc) for the market and develop programs to increase presence, visibility and sales of the bank products. • Lead the merchandising material shipment and the right exposition.• Responsible for development and management of budgets.

• Management of communication between client and agency. • Attendance at client meetings - compile notes, communicate and follow through. • Review of work prior to release to client.