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Business Director, MBA, trilingual, with demonstrated history in management roles in the Digital and Service industries. Passionate about helping solve the social disparity. Keen on thinking big and developing projects from scratch, for Startups and Corporations. Fourteen-years experience at a regional level (Americas and Iberia), overseeing strategy, financial planning, P&L, marketing, business development, sales, operations, customer relationship & satisfaction. Results oriented and experienced in managing multicultural and remote teams in fast-paced environments. Focused on customer engagement and retention, innovation and bottom-line. Expert in increasing revenue, operational efficiencies and profitability. Entrepreneurial and strategic vision combined with a hands-on leadership.Co-founded a tech startup, managed it for 8,5 years and participated on its sale to GfK, a German industry-leading group. Skilled in BizDev, Digital Transformation, UX, BI, Big Data, Mobile, Reward Programs, Consumer Behavior & Insights, and Data Privacy.Hobbies: Traveling/backpacking (visited over 30 countries), cooking, cycling, and tennis playing.
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Founder And CeoAvaState Of São Paulo, Brazil
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Founder & CeoAva Dec 2021 - PresentHelping create a digital business concept that enables individuals, families, friend groups, and companies to immortalize their memories. A platform that records people's most significant and emotional memories in an organized, interactive and chronological way.With AVA, the registered information will have the potential for connecting people and relating stories captured in multi-media, thus creating a collaborative, integrated and interconnected structure - however, in the context of the 'truth' of each individual's memories, supported by the purpose of emotion and empathy.We are developing native artificial intelligence models to trigger access to life's most meaningful memories and bring them into eternity.To reproduce the stored memories, users will have the chance to interact with the humanoid figure AVA in a metaverse accessed in virtual reality and are able to relive significant moments from the past presented in an immersive and surprising way.Cool already? We'll shortly develop it also on blockchain technology with our own cryptocurrency. Coming soon! :)
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Co-Founder And AdvisorCumbuca Boa 2017 - PresentSao Paulo, BrazilCumbuca Boa produces and delivers healthy and delicious food! It does taste like gramma's meal! -
ShareholderHelpie! Feb 2022 - PresentSão Paulo Area, BrazilHELPIE is a technology company that offers a digital platform connecting services consumers and providers of any nature through web and mobile applications. Its mission is to 'deproblematize' the contracting of services offering an efficient and intelligent experience to users, from the online relationship to the execution of the offline service.SEBRAE SP selected Helpie as its only marketplace for the professionals that take its courses. All registered professionals undergo a thorough curatorial process, validation of technical capacity, criminal background checks, online training, and rely mainly on the evaluation of their consumer clients who define who are really the best. We believe that a user's opinion, when public and accessible, generates a huge impact on QUALITY. That is your STRENGTH.HELPIE offers in each order the HELPERS with the best evaluations, greater activity on the platform and with greater relevance in relation to the specialty and location, thus guaranteeing the PERFECT MATCH! -
Cro & CooHelpie! Feb 2020 - Jul 2022São Paulo, BrazilAs former COO and CSO, I helped leading an amazing team of marketers, IT solution engineers, business developers, account managers and customer success experts and oversee our commercial function.
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Business Development AdvisorBoosmap Dec 2021 - Aug 2023São Paulo, BrazilBoosmap is a B2B last-mile technology and logistics solutions company, specialized in the preparation and dispatch of orders for supermarkets, pharmacies and retailers.Founded in 2016, it is characterized by providing companies with a flexible E2E, picking and/or delivery solution, based on a collaborative economy model, which allows it to be a strategic partner.The team ahs extensive experience in fleet management and specialized room teams, led by high-level and experienced executives, in order to achieve the highest quality standards.I helped Boosmap's board of directors access the Brazilian market, open a local subsidiary, find local outsourcing companies (legal, HR, accountability), close the first contracts with local clients and find/hire the first local employees. -
Board Member And M&A ConsultantIbope Inteligência Oct 2017 - Feb 2020Executive Board Member: lead a turn-around strategic plan towards digital transformation.M&A Consultant: headed IBOPE sales of different assets; lead the prospection, negotiation, due-diligence phases. -
Executive DirectorIbope Conecta Oct 2017 - Dec 2019Sao Paulo, BrazilIBOPE INTELIGENCIA is a LatAm leading Insights and Consulting firm, holding of five Big Data, Digital & Traditional Market Research and Statistics SBUs. IBOPE CONECTA is a leading Digital Data Collection company, part of IBOPE Inteligencia.Executive Board Member @ IBOPE Inteligencia – leads a turn-around strategic plan towards digital transformation. Executive Director @ IBOPE Conecta – leads business development, operations, marketing and finance. Main achievements: • Developed and implementing a major digital turn-around plan and an expansion strategy for the group• Serving clients as: Bain&Company, McKinsey, BCG, Deloitte, Nubank, Santander, Itau, Netshoes, Mercado Libre• Designed and implemented: a) Innovation Committee, b) IBOPE Labs, c) recurring Strategic Planning • Expanded customer base from 3 to 12 countries worldwide and active clients by 81%,• Multiplied recurring revenue by 7, by closing strategic partnerships and new contracts• Led the team in effort to improve customer service, decreasing support tickets by 72% in 4 months• Reduced operating costs in 60% and admin expenses in 30% by managing and negotiating with suppliers
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Managing Director, Usa & CanadaNetquest Aug 2014 - Aug 2017New York / Los Angeles / PhiladelphiaNETQUEST GROUP - Technology & Digital Market Research company, part of the GfK Group since 2016. • Lead the USA & Canada business development and operations – grew the business more than 500% in 3 years • Hired and managed 6 direct reports (including SVP Sales and Operations) and around 20 indirectly • Managed the end-to-end execution of research projects, overseeing Client Service and Project Management • Negotiated 6 key alliances and 4 rebate programs within Global Key Accounts • Server clients like: Bain&Company, BCG, Citibank, Pepsico, CokeCola, YouGov, Experian, DirectTV, ESPN, Netflix • Exceeded turnover targets in all 3 years, bringing in more than 60 recurring clients • Helped create the US Data Collection Access Panels and prepared the US Hispanics Panel Business Plan • Elaborated, managed, and reported annual budgets, working along with Headquarters and functional areas • Responsible for strategic direction of marketing services, attending Global Conferences (frequently as speaker in USA and Canada, such as CASRO, IIeX, and MRIA). -
Executive Board MemberNetquest Jun 2009 - May 2017Barcelona, Spain• Executive Partner and Board Member for almost 8 years. • Helped develop and implement the expansion plan to Latin American, USA and Canada. • Participated in the company sale deal – sold to the German group GfK in 2016.
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Managing Director, Southern Latin AmericaNetquest Jan 2010 - Jul 2014South AmericaLaunched and managed the South Latin America business development and operations in 5 countries.
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Managing Director, BrazilNetquest Jan 2010 - Oct 2012São Paulo, Brazil• Founded and lead the Brazilian subsidiary, overseeing the Southern Latin-America businesses • Hired, trained, and managed 10 direct reports and around 40 indirectly • Responsible for Business Development & Operations: Client Service (140+ clients) and Panel Management • Created the online data collection platform (access panel) with more than 250,000 active members • Created and coordinated the Reward Program addressed to the Nicequest access panel members – 1,200 SKUs • Elaborated, managed, and reported annual budgets (P&L, OPEX, CAPEX) • Lead all local functional areas: HR, marketing, finance, and accountability
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New Business DirectorNetquest Jun 2009 - Jan 2010Barcelona, Spain• Researched the Latin American Market Research industry, evaluating opportunities and challenges• Prepared and presented the Business Plan to the company founders, who decided to invest in Latin America• Became since then a member of the company’s Executive Board• Launched the start-up in Brazil and southern LatAm – strategy implementing, hiring, marketing, and ops
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Mba Candidate (Full-Time, Bilingual)Iese Business School Sep 2007 - Apr 2008Barcelona, Catalunha, Espanha -
New Business ManagerMsp Holdings 2006 - 2007São Paulo, BrazilCreated and implemented a Business Plan for the start-up of BioPalma, a new Biodiesel company• Analyzed the feasibility of BioPalma becoming a leader in the global market• Researched the biofuel and food markets, their players and operating processes• Determined the agricultural, environmental and social implications of the new business• Justified a $650m budget through extensive cost and financial flow analysis
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Financial AnalystAlstom 2004 - 2006São Paulo, Brazil• Assisted directly the Financial Director to prepare the Brazilian subsidiary 2006 Budget of US$ 90M• Prepared and presented monthly finance reports to headquarters in France, assisting the Financial Controller
Bruno Paro Skills
Bruno Paro Education Details
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General Management, Entrepreneurship, Marketing, Finance
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Marketing -
Strategy, Management, Digital Transformation
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Instituto Appana Mind De Desenvolvimento HumanoBusiness Administration And Management, General -
Escola Nossa Senhora Das Graças - GracinhaHigh School Diploma
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Waldorf School - Colégio MicaelPreschool, Elementary & Middle School
Frequently Asked Questions about Bruno Paro
What company does Bruno Paro work for?
Bruno Paro works for Ava
What is Bruno Paro's role at the current company?
Bruno Paro's current role is Founder and CEO.
What is Bruno Paro's email address?
Bruno Paro's email address is bp****@****est.com
What is Bruno Paro's direct phone number?
Bruno Paro's direct phone number is +131061*****
What schools did Bruno Paro attend?
Bruno Paro attended Iese Business School, University Of California, Los Angeles, Iese Business School, Instituto Appana Mind De Desenvolvimento Humano, Pontifícia Universidade Católica De São Paulo, Escola Nossa Senhora Das Graças - Gracinha, Waldorf School - Colégio Micael.
What skills is Bruno Paro known for?
Bruno Paro has skills like Customer Insight, New Business Development, Market Research, Market Analysis, Management, Marketing Research, Segmentation, Business Strategy, Consumer Behaviour, Market Intelligence, Marketing Strategy, Competitive Intelligence.
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Bruno Paro
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Bruno Paro
Treasury I Foreign Transaction I Risk Management I Quality I Process | Internal AuditSão Paulo, Brazil
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