Bruno Petit Email & Phone Number

Beekeeping at "un apiculteur prés de chez vous". We crop honey, pollen, wax and propolis in the "Ile de France" Region. Producing Paris honey, Acacia honey, Chestnut tree honey, Lime tree honey, Buckwheat honey, and various multifloral honeys.

Developed and structured sales to Research Centers and Universities in the fields of robotics, mechanics, mathematics, artificial intelligence, and cognitive sciences.Achieved 60% of the Revenue and 70% of the net benefits of the Company.Adapted instantly to Academics behaviours (Research and Teaching). Understood in less than 2 months researchers.

5 people, 2M research budget- Setup of the department. Goal: maximize the Consumer Division’s benefits- Definition and management of pricing, forecast and market research functions- Streamlining of processes, tool to monitor the 3-year profitability for each product- Recommendation to European and Worldwide management on sister companies’ salesstrategies.

• 7 exclusive partners: Central and Eastern Europe, Middle-East and Africa
• Improvement of the Export’s P&L: + $3M margin in 18 months, with stabilization of market shares
• Implementation of 20 Category Management projects for consumables
• +10% sales on consumables, the fastest European growth
• Leader on container shipment project: 3% cost reductions

• 2 product managers, 2 market analysts
• Launch of the All-In-One segment: Lexmark N°2 for printer-scanner-copiers in Europe
• Organisation of European events for the professional Press and key Retailers
• Creation and setup of the competitive analysis through close collaboration with European and American laboratories.

• 10 people, out of which 6 product managers
• Creation of the department and definition of the Worldwide marketing strategy.
• Diversification into professional screens: 30% of the revenue and 40% of the corporation’s operating profit
• Launch of the smallest and most innovative hard disk on the market
• Definition of the 3-year product development plan
• Coaching of the R&D team’s activities and coaching of external product designers

• Restructuring and stabilization of the memory modules’ activity
• Definition of a new purchasing policy and signature of OEM contracts with chip manufacturers: +10% gross margin improvement

• 6 people
• Creation and establishment of the first LaCie subsidiary abroad
• Selection of premises in London, development of recruitment and loyalty programs for resellers, training of technical, sales and financial employees
• Rapid turnover growth. 1991: 4.3M€ - 1992: 9.2M€
• Yield a 10% net profit from the first year onwards

• Recruitment and sales development of the reseller network in Northern France
• 3M€ revenue, +14

Marketing Et Stratégie Commerciale

Bachelor Of Science (Bs), International & Industrial Marketing