Bruno Preda Email & Phone Number

Milan, It

Milan Area, Italy

CRM and marketing automation, multichannel and digital approach to marketing campaigns, onboarding customers.Projects in charge at present: During the last 5 years working for Stellantis aftersales digital CRM Manager Emea , marketing automation customer engagement lifecycle program. Senior Market Lead for the Spanish , Belgium , Netherland, Luxemburg and Polish Markets, responsible for CRM commercial campaigns multichannel and CRM marketing automation delivery through Salesforce Marketing Cloud tool. Lead generation through contact plan and strategic campaigns. Other projects- Project and onboarding manager for Stellantis Takata Campaign , set up and leading of the team , service levels, training delivery of customer service-Client onboarding for Eni Plenitude Spain, DAZN Spain, Toyota Genius ,Stellantis.- Opel-GM : Pan European Training and Coaching program for Area Managers After Sales- Carglass- Autoglass UK: Redesign of complete Customer's Journey and improving Nps score- Mercedes Benz: digital channels tool implementation, training of sales agents• Training and coaching of sales agents, after sales agents, customer service advisors and area managers for Opel GM Switzerland- Fca training and coaching of Sales people and BDC people for Salesforce tool introduction in internal network dealers - Some customers' examples : FCA, Opel, Toyota, Carglass, Mercedes Benz , Wolters Kluwer's, Enel Endesa, Enel Green Power, Amplifon, Eni Plenitude, Dazn

Milan Area, Italy

In close connection with the front office customer service Edison Spa, I have dealt with the definitions and categorization of the objections of the MicroBusiness sector clients. Moving to the acquisition, data quality, validation of technical data and consumption / invoicing validation for billing purposes and for the data forecast and analysis systems of internal data, alignment of SAP-ISU system and support to customer service through SAP-CRM. Project was centred on giving basis for organizing flow of service and support to customers. Escalation solving problems to the correct branch of the company and recalculation of consumption as a result of complaints. Re-invoicing and interface with local distributors. Energy authority complex complaints. Updating systems and billing the customer after incidences resolution managing a group of 6 specialists in measurements and billing servicing the 2nd level of customer service

Barcelona Area, Spain; Milan Area, Italy

Atrapalo.it was the italian branch of Atrapalo.com, leading online travel and leisure agency in Spain.My functions involved the launch and consolidation of the Atrapalo.it site operations in Italy. Increase brand awareness and web site traffic growth, web site UI and advertising revenue. Developing brand strategy, customer service operations and product management. Be the point of reference for PR, decide and roll out marketing campaign both online and offline, increase customer data base in order to improve CRM campaigns, direct strategy for Social Media Marketing. Managing the growing Italian team.Fixing targets in contracting new providers and product such like: hotels, theatres, package holidays, tours, airlines for the Italian market in order to reach budget and business plan targets

Barcelona Area, Spain

Choosing products to be promoted on the web siteB2C SalesAccount managementYield management and price definitionPromotionsMerchandising of productsParticipation in marketing online and offline campaignsSEM, Adwords and keywords, SEO Sales budget decisions and implementation, follow up on salesCustomer usability for the web page, User interface decisions

Customer relations, ticketing, fulfilment for customers that are clients or prospects of lastminute.com Post sales and presales handling. Call center, web center organizationTelephone sales increase and cross selling of products on inbound callsManaging the ROI of the telephone center and sales

Customer relations handling for South Europe Regions (Italy, France, Spain, Portugal)Telemarketing campaignsRetentions campaignsInbound relationsOperations and logistic distribution of the productsHandling and processing of orders, payments and returned goods

Milan Area, Italy

Milan Area, Italy

Novara Area, Italy

Diploma Español Foreign Language, Spanish Language, C2 - Superior

DELE - Diploma Espanol as a Foreign Language C2 Level - Mothertongue

Mba, Tourism, A

Executive Master in Management

Master, Marketing, A

Master in marketing for banks, insurances and financial services

Graduate, Economics, 99/110

Economics, Marketing, Businness Administration