- Responsible for Divisions of Advanced Materials, Electronic Materials Solutions and Commercial Branding and Transportation (commodities of Personal Auto, Architecture e Conspicuity)- Understand critical market needs and conduct market analysis on customer, channel and competitor trends; - Development and execution of all elements of the marketing plan, providing input to the portfolio and segment team on content creation, digital conversion and promotions; - Lead the localization and activation of marketing programs, launches and promotions with sales teams and manage the local marketing calendar; - Analyze and implement pricing strategies based on customer and market insights; - Work with Supply Chain and sales team to develop demand plans.

- Responsible for creating graphic communication materials for the marketing and sales team; - Storytelling of group product campaigns; - UX Strategy using 3M Visual Attention Software (VAS) - Market research and benchmarking; - Follow-up of administrative communication demands (use of Oracle Content Marketing)

Contribute to the popularization of PR activity, communicating CONRERP/2 initiatives to the market and academia, in addition to strengthening the links between the board and students.

Scientific Initiation Researcher with a FAPIC/Rectorship Scholarship, developing the research plan entitled: "Global networks, Identity and Diversities in the Consumer Society: discourse analysis of entities in the Digital Ecosystem", completed in August 2021

Support in the measurement and structuring of Business Intelligence strategies, as well as in the creation of information dashboards in Microsoft Power B.I.

Help in the elaboration of the company's communication policy strategies, using various instruments and communication channels, in addition to participating in the planning, execution and evaluation of relationship policies in a digital environment.

Responsible for creating, maintaining and supporting digital applications, aiming at an integral presence of customers and the company in the digital environment.