Bruno Rost Email & Phone Number

Hemel Hempstead, Hertfordshire, United Kingdom

• Responsible for Corporate PR and CSR for Epson Europe, includes some B2B PR activities covering printing solutions, robotics, visual communications and wearables (Augmented Reality).• Developing and implementing an industry analyst programme from scratch• Managing Epson’s European network of PR agencies and in-house regional marketing & PR specialists including responsibility for PR budget and KPI setting.• Developing and implementing an EMEAR-wide research programme for PR and marketing use• Producing thought leadership content (press releases, articles, white papers, blogs, infographics, case studies) for use by PR and marketing• Managing high profile corporate media events (press days, media visits, interviews) across EMEAR.• Identifying high profile speaker opportunities for Epson executives across Europe, including speech writing and slide preparation• Implementing media training for senior Epson executives across EMEAR• Crisis management, providing messaging guidance on crisis issues.• Managing Epson’s central corporate PR team (1 x PR associate)

United Kingdom

Responsible for PR for the Decision Analytics business. Key focus on communicating Experian’s insight, data intelligence and core propositions in fraud prevention, identity management, credit scoring, decision analytics, payments and collections for UK & EMEA. Role involved:• Planning, creating and delivering high profile national, trade and regional media campaigns in support of core propositions in decision analytics, fraud & ID and collections.• Managing an external PR agency including budget control.• Thought leadership content generation (social media, internal, client blogs, newsletters and case studies). • Raising the profile of thought leaders in the business through identifying speaker opportunities, article placement, 1-1 meetings and comment placement on relevant issues in key publications. Providing media training for senior management and company spokespeople.• Company spokesperson (including appearances on BBC Newsnight, BBC Breakfast, Five Live, and the Today Programme) on a range of issues including fraud, political trends, retail, poverty, debt and credit.• Creating new research, analysis and surveys as content for thought leadership campaigns and national media.• Producing Experian's Fraud Insight report which covers latest news and insight into our fraud capabilities in the public and private sectors.• Working with National Hunter (and external bodies like CIFAS) to produce regular fraud insight and analysis.Other responsibilities: Member of Experian’s silver crisis management team.

• Planning, creating and implementing thought leadership and high profile national media campaigns in support of our core propositions in public sector covering fraud prevention, identity management, collections, payments, citizen insight, health, police, fire & rescue. • Thought leadership content generation, writing and placing articles for publications, social media, blogs, client newsletters and case studies.• Developing innovative and bespoke research, analysis and surveys as unique content for thought leadership campaigns.• A deep understanding of specific public sector fraud and identity management issues including Social Housing Tenancy Fraud and Single Person Discount fraud.• Produced the Experian Insight report, a quarterly report focused on public sector fraud issues.

Master Of Arts (M.A.), English Literature (British And Commonwealth)

Activities and Societies: Amateur dramatic society, debatingEnglish Literature

Education record

Activities and Societies: Edited school magazine, debating society, rowing and cricket