Product Marketing Analyst
The Abril Group owns the main publications in Brazil and has its own and licensed brands in its portfolio, such as: Veja, Playboy, Exame, ELLE, Caras, Disney, Voce S/A, Claudia, Capricho, Placar and others.⤷ ELLE - Visibility PlanResult: More than 25% growth compared to the average of 03 previous editions.32% growth compared to the same period last year. Strengthening the brand in the segment.⤷ EXAME - Special Edition (Maiores e Melhores)Result: More than 33% growth compared to the average of 03 editions.⤷ PLAYBOY - Andressa Soares (Mulher Melancia)Result: 100% sale of all copies (+ reprint)Key Responsibilities:- Management of key accounts;- Benchmarking: market analysis, competition, seeking to anticipate threats and identify opportunities;- Creation of personas and storytelling to support the construction of strategic plans;- Brand management and positioning through a strong and consolidated branding work;- Creation, planning, management and monitoring of campaigns, whether for branding, sales and other strategic objectives;- Creation of inbound marketing plans, reaching audiences at different stages of the consumer's journey, and conquering new customers by working for a top-funnel audience;- Sharing strategic market objectives between all departments, in order to align speeches, context and expectations;- Monitoring/analysis of strategic KPIs, helping senior management in decision making and guiding the department in defining channels, campaigns and languages that should be prioritized.