uMan Xpert is a company that develops Human Resources software with integrated and automated solutions. - Project and Product Manager: management of the project itself (planning, resource allocation, billing, etc.), and agile management of products/projects (roadmap, prioritization, delivery, support for non-technical teams, etc.);- Business Analyst: gathering requirements, needs, and desired outcomes from the client/company and creating all functional documentation;- Product Owner: communicating the client's vision, creating user stories, personas, managing the backlog, prioritization frameworks, evaluating sprint progress, attending ceremonies, anticipating customer needs, and all tasks that are part of the role;

Menoli Lashes is one of the pioneers and leading Brazilian E-Commerce companies operating in the aesthetics sector with a focus on eyelashes and eyebrows.Key Responsibilities:- Strong orientation towards the business area, customer experience and trends;- Operational support with the company's CEO to define the vision, strategies and tactics to be executed;- Facilitator with the team regarding the creation of protocols for problem solving;- Data-based operational support and search for continuous optimization of processes and practices;- Support to the CEO in negotiating the import of products from different markets (ex: China, Korea and Pakistan);- Interaction with marketing to create promotional actions;- Data analysis to identify trends, insights and problem solving;

CEOS.PP - Centre for Organizational and Social Studies of Porto PolytechnicFCT - Summer School in Digital TransformationObject of study: E-business (Neuroscience and consumer behaviour)

Moved to Portugal, enrolled in a Master on Electronic Business (eCommerce and Digital Products) along many other professional programs, all to deepen my knowledge of Product Management.

Traditional restaurant (since 1956), located in the center of RJ. Commercialization of meals (Self-service, La Carte, Delivery and meat boutique). Feasibility studies (MVP), creation and implementation of several projects: ⤷ Restaurant (Self-service and La Carte): (±) 450 daily meals, 10,800 people /month ⤷ Delivery service: (±) 15% of gross revenue Service of sale / delivery of personalized meals throughout the Center of RJ. ⤷ Premium meat boutique: (±) 10% of gross revenue. Intended for barbecue lovers; sale of imported meat of a high standard. Key Responsibilities: - Benchmarking: pricing strategies, market analysis and competition; - Creation and operation of Marketing actions; - Responsible for the budget (purchases, suppliers and stocks); - Operations coordination; - Sales planning, performance analysis, cash flow; - Training and supervision; - Responsible for recruiting, managing and motivating the team.

The Abril Group owns the main publications in Brazil and has its own and licensed brands in its portfolio, such as: Veja, Playboy, Exame, ELLE, Caras, Disney, Voce S/A, Claudia, Capricho, Placar and others.⤷ ELLE - Visibility PlanResult: More than 25% growth compared to the average of 03 previous editions.32% growth compared to the same period last year. Strengthening the brand in the segment.⤷ EXAME - Special Edition (Maiores e Melhores)Result: More than 33% growth compared to the average of 03 editions.⤷ PLAYBOY - Andressa Soares (Mulher Melancia)Result: 100% sale of all copies (+ reprint)Key Responsibilities:- Management of key accounts;- Benchmarking: market analysis, competition, seeking to anticipate threats and identify opportunities;- Creation of personas and storytelling to support the construction of strategic plans;- Brand management and positioning through a strong and consolidated branding work;- Creation, planning, management and monitoring of campaigns, whether for branding, sales and other strategic objectives;- Creation of inbound marketing plans, reaching audiences at different stages of the consumer's journey, and conquering new customers by working for a top-funnel audience;- Sharing strategic market objectives between all departments, in order to align speeches, context and expectations;- Monitoring/analysis of strategic KPIs, helping senior management in decision making and guiding the department in defining channels, campaigns and languages ​​that should be prioritized.

Sapiens - Experimental Advertising Agency of the Estácio de Sá University⤷ Performance with the team since the conception, development and monitoring of different marketing strategies;⤷ Assistance in the creative process by participating in brainstorming sessions, assessing the needs and restrictions of the respective clients;⤷ Creation and production of different creative pieces for a wide variety of customers, such as: logo, business cards, brochures, leaflets, banners, stickers and other media;⤷ Tools: Photoshop, InDesign, CorelDRAW.