Bruno Longo personal email
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• 9+ years experience in Business Intelligence focused on Marketing and Advertising, working in projects for iconic brands such as Facebook, Uber, Nike, Dove (Masterbrand, Baby, Skin), Kibon, Closeup, Samsung, Red Bull, YouTube, Guaraná Antarctica, TIM, Petrobras and O Boticário;• Brand health and reputation analytics and tracking;• Data-driven strategy and planning support for campaign concept, media and content;• Definition of benchmarks, goals, KPIs and measurement frameworks for campaigns and perennial brand assets;• Audience scoping using quantitative and qualitative data to map out target behavior and affinities;• Omnichannel media consumption panoramas scopes to support new business pitches and campaign planning;• Performance marketing analytics and optimisation for campaigns targeting CPA, CPC, ecommerce, ROAS;• Dashboards automation, covering collection, integration and assignment results.
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Diretor De Data IntelligenceAmpfy Apr 2023 - Present -
Bi ManagerAmpliva Oct 2022 - Apr 2023Gestão de equipe e de demandas abrangendo as seguintes atividades:- Elaboração, aprovação e automatização de relatórios de campanha e de mídia perene, com enfoque em KPIs de negócio- Criação de padrão de naming conventions e taxonomia- Responsável pela implementação e manutenção de tags em sites -
Bi FreelancerFrelaancer Aug 2022 - Sep 2022São Paulo, Brasil
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Data SpecialistRefit May 2022 - Aug 2022 -
Data ConsultantAct Digital Dec 2021 - May 2022 -
Bi ManagerAlmapbbdo May 2021 - Nov 2021 -
Business Intelligence SupervisorWieden+Kennedy São Paulo Jun 2019 - May 2021- Responsible for the agenda, hiring, processes, qualitiy assurance and development of the BI team;- New data products design;- Data-driven studies, insights and ideas supporting media and planning for current clients and new business pitches;- Create measurement and brand safety frameworks according with the client's business and communication goals.Accounts: Facebook, Uber, C&A, Elo, Fanta and Nike -
Bi CoordinatorIprospect Sep 2018 - May 2019São Paulo, São Paulo- Responsible for the agenda and development of a remote Sr. BI Analyst;- Active part in new business pitches, preparing studies, curating data andgenerating insights;- Results forecast according to the campaign budget and target;- Audience sizing and understanding in digital media;- Preparation for seasonal and elasticity of price and demand studies;- Auditing campaign and landing page analytics implementation.Accounts: Samsung Latin America Office, Cielo, P&G and Accor Hotels -
Sr Business Intelligence AnalystDpz&T Jan 2018 - Sep 2018- Audience sizing, overlap and behavior scopes to support Media and Planning for new campaigns and new business pitches;- Daily social listening analysis for Petrobras board during the truckers strike in 2018, that freezed Brazil for 9 days straight, followed by a change in the company presidency;- Objectives and KPIs definitions for campaigns;- Preparation of questionnaires for brand perception and purchase intent surveys;- Campaign monitoring and reporting;- Creative assets analisys, both online and offline;- Campaign taxonomy maintenance and definition.Accounts: Petrobras, Renault, Red Bull, Sustagen Kids and M. DiasBranco -
Sr Bi AnalystW3Haus Aug 2015 - Dec 2017- Insights and inputs generation for Social Media, Planning and Media for campaign planning and results optimization;- Goals, KPIs, report models and dashboard definitions according to the brand strategy;- Tag planning, implementation and testing for analytics and media purposes;- Monitoring and reporting campaigns and owned media channels;- Base automation and definition of dashboard update processes.Accounts: Samsung, O Boticário, Kinder, Tic Tac, Tintas Coral, Bayer, Bauducco, Petrobras, Melitta and Wake -
Bi AnalystFbiz Jan 2015 - Aug 2015- Multichannel campaigns optimization and monitoring;- Campaign monitoring through dashboards and post-mortem reports;- Insights and inputs generations for Media and Planning teams.Accounts: Dove (Masterbrand, Baby and Skin), Closeup and Kibon. -
Jr. Analytics AnalystR/Ga Mar 2014 - Jan 2015- Monthly reporting and monitoring of the TIMbeta plan platform, working along with Planning, Media and Social seeking for constant improvement for the project;- Campaign tracking through bi-weekly dashboard analysis, seeking insights, optimization and learnings;- Tagging planning for new projects such as campaign hotsites and TIMbeta app.Account: TIM beta (App and Plataform), MasterCard (Surpreenda), Google (YouTube ViewBusters) and ACUVUE. -
Jr. Bi AnalystEspalhe Mslgroup Nov 2012 - Mar 2014- KPIs and goals definition for the social media environment;- Database organization and curation of learnings, mainly for earned media;- Weekly meetings to share learnings and competition analysis, seeking to optimize the organic engagement of the brands in the social channels;- Guerilla campaigns and monthly social channels reporting.Accounts: Guaraná Antarctica, Ambev Corp, Halls, Trident, Bonafont, Danette, Activia, Jeep, Dodge, Chrysler and RAM. -
Media And Metrics Assistant / Jr. Business Intelligence AnalystAvant Comunicação Interativa Sep 2011 - Nov 2012- Google Ads and Facebook Ads campaign optimization;- Tag implementation direct on code and using GTM;- Traffic and lead generation analysis for campaign hotsites;- Campaign reporting.Accounts: Rodobens Real State Business, Brookfield, Yuni, Trisul and SIL Industrial Lubrification.
Bruno Longo Skills
Bruno Longo Education Details
Frequently Asked Questions about Bruno Longo
What company does Bruno Longo work for?
Bruno Longo works for Ampfy
What is Bruno Longo's role at the current company?
Bruno Longo's current role is BI Manager at Ampliva.
What is Bruno Longo's email address?
Bruno Longo's email address is br****@****ail.com
What schools did Bruno Longo attend?
Bruno Longo attended Miami Ad School Brasil, Universidade Metodista De São Paulo.
What are some of Bruno Longo's interests?
Bruno Longo has interest in Mathematics, Web Analyitcs, Entrepreneurship, Logic, Marketing, Contemporary Art, Inteligência De Mercado, Performance, New Technologies, Advertising.
What skills is Bruno Longo known for?
Bruno Longo has skills like Web Analytics, Business Strategy, Google Adwords, Integrated Marketing, Strategic Planning, Mobile Marketing, Marketing Communications Planning, Marketing Communications, Marketing Strategy, Advertising, Analytics, Microsoft Excel.
Who are Bruno Longo's colleagues?
Bruno Longo's colleagues are Simone Fernandes Silva, Laura Jacomini, Lohanny Castro, Diego Nunes Ramos 🏳️🌈, Marina Lima, Karine Monteiro Pereira, Júlia Areias.
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Bruno Longo
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