Bruno Longo Email & Phone Number

Gestão de equipe e de demandas abrangendo as seguintes atividades:- Elaboração, aprovação e automatização de relatórios de campanha e de mídia perene, com enfoque em KPIs de negócio- Criação de padrão de naming conventions e taxonomia- Responsável pela implementação e manutenção de tags em sites

São Paulo, Brasil

- Responsible for the agenda, hiring, processes, qualitiy assurance and development of the BI team;- New data products design;- Data-driven studies, insights and ideas supporting media and planning for current clients and new business pitches;- Create measurement and brand safety frameworks according with the client's business and communication.

São Paulo, São Paulo

- Responsible for the agenda and development of a remote Sr. BI Analyst;- Active part in new business pitches, preparing studies, curating data andgenerating insights;- Results forecast according to the campaign budget and target;- Audience sizing and understanding in digital media;- Preparation for seasonal and elasticity of price and demand studies.

- Audience sizing, overlap and behavior scopes to support Media and Planning for new campaigns and new business pitches;- Daily social listening analysis for Petrobras board during the truckers strike in 2018, that freezed Brazil for 9 days straight, followed by a change in the company presidency;- Objectives and KPIs definitions for campaigns.

- Insights and inputs generation for Social Media, Planning and Media for campaign planning and results optimization;- Goals, KPIs, report models and dashboard definitions according to the brand strategy;- Tag planning, implementation and testing for analytics and media purposes;- Monitoring and reporting campaigns and owned media channels;- Base.

- Multichannel campaigns optimization and monitoring;- Campaign monitoring through dashboards and post-mortem reports;- Insights and inputs generations for Media and Planning teams.Accounts: Dove (Masterbrand, Baby and Skin), Closeup and Kibon.

- Monthly reporting and monitoring of the TIMbeta plan platform, working along with Planning, Media and Social seeking for constant improvement for the project;- Campaign tracking through bi-weekly dashboard analysis, seeking insights, optimization and learnings;- Tagging planning for new projects such as campaign hotsites and TIMbeta app.Account: TIM beta.

- KPIs and goals definition for the social media environment;- Database organization and curation of learnings, mainly for earned media;- Weekly meetings to share learnings and competition analysis, seeking to optimize the organic engagement of the brands in the social channels;- Guerilla campaigns and monthly social channels reporting.Accounts: Guaraná.

- Google Ads and Facebook Ads campaign optimization;- Tag implementation direct on code and using GTM;- Traffic and lead generation analysis for campaign hotsites;- Campaign reporting.Accounts: Rodobens Real State Business, Brookfield, Yuni, Trisul and SIL Industrial Lubrification.

Education record

Education record