Bruno Soares

Bruno Soares Email and Phone Number

Co-founder, Strategy and Research Director at Colabora Insights @ Colabora Insights
Bruno Soares's Location
São Paulo, São Paulo, Brazil, Brazil
Bruno Soares's Contact Details

Bruno Soares personal email

About Bruno Soares

I’m passionate about human behavior, dissecting its logic and going beyond the symptoms to understand the deepest causes and meanings. Why do we act the way that we act? Why do we interact in certain ways? Why do we have preferences? Why do we discuss some topics instead of others? Ask. Listen. Analyze. Cross-analyze. Ask Again. Co-create. From the blending of individual and social, market and academy, functional and emotional, what has been said and what has not been said, speech and action - the optimal brand strategies are revealed. Always searching for a new or different perspective for any scenario, I enjoy exploring how social relationships are empowered by technology and by the combination of online and offline layers. Dissecting the relationships between people, products and brands is what drives me. I have been in the communication market since 2010, holding an Advertising degree from UFF, a specialization in Strategic Planning from ESCS (Lisbon) and from the Miami Ad School (Sao Paulo), and a post graduation in Socialpsychology at FESPSP. Over the past twelve years, I have worked with Ad Agencies, clients and strategic consultancies.Contacts: bruno@colaborainsights.com +55 11 99406-7475

Bruno Soares's Current Company Details
Colabora Insights

Colabora Insights

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Co-founder, Strategy and Research Director at Colabora Insights
Bruno Soares Work Experience Details
  • Colabora Insights
    Co-Founder, Strategy And Research Director
    Colabora Insights Apr 2021 - Present
    São Paulo, Brasil
    Somos pesquisadores-estrategistas apaixonados por traduzir cenários complexos de forma descomplicada e propositiva.Partindo da premissa de sempre unir sensibilidade, profundidade e aplicabilidade, ajudamos marcas a entender melhor o contexto, desejos e anseios de seus consumidores, adequar suas propostas de valor, assim como sua comunicação e arquitetura de marca.Clientes: C&A, Google, Netflix, Nubank, Quinto Andar, Unico IdTech.
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  • Freelance
    Strategic Planning And Consumer Research Director
    Freelance Jun 2018 - Apr 2021
    São Paulo Area, Brazil
    As a freelancer, my responsibility is to assess and examine the cultural, behavioral and market scenarios to help brands identify real connection opportunities with their target. I create comprehensive and inspiring keynote reports that help brands understand their role in a complex and fluid world - offering strategic solutions in communication, products or services.Working Methods: - In-depth interviews;
- Ethnographies;
- Focus groups;
- Field research;
- Workshop creation and moderation;
- Social-historic analysis;
- Desk Research;
- Neutralizing existing contents;
- Developing new AdHoc methods.
Some of the possible outputs of my work: - Consumption, behavior and innovation trending reports; - Brand health and Positioning Territories development;
- Brand Books;
- Consumer journeys;
- Target studies;
- Pre-test of products and campaigns; - Communication planning;
- AdHoc Speeches. Clients I have supported: AKQA, Aurora 3, BERA, Box1824, Elogroup, FLOAT, Future Brand, liⱴε, Questtonó, Scoop&Co and The Mix London.
  • Box 1824
    Head Of Strategic Planning
    Box 1824 Jul 2015 - Jun 2018
    São Paulo Area, Brazil
    Managed projects and the teams involved in developing consumption, behavior and innovation trending reports. Responsible for structuring the methods for projects, defining the outputs for each method, developing consumer research scripts, coordinating the content and design team (intern and freelancers) and, mainly, analyzing the material, creating the storyline and presenting the final report to the client. During this time I have supported big national and international clients such as: Anheuser-Busch InBev, Google (Youtube), Nike, Vivo, Ambev, Itaú, Melissa, Unilever and Globo. And have led different kinds of projects: - Consumer research: qualitative (mainly) and quantitative; - Branding and Innovation: Positioning, tone of voice and storytelling;
- Internal Branding: Employer Branding Proposition, Innovation processes, Engagement and Diversity;
- Brand Tracking: brand image and attribute mapping;
- Co-creation of strategic and tactical plans for brands; 
- Pre-test of products and brands;
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  • Box 1824
    Strategic Planning And Consumer Researcher
    Box 1824 Jul 2014 - Jul 2015
    São Paulo Area, Brazil
    Completed an intensive training program in all Box1824 research methods. Throughout this process, I’ve collaborated with the development of consumption, behavior and innovation trending reports through desk research, consumer research and data analysis focusing on emerging cultural codes. _Clients I've supported: Itaú, Unilever(Dove Men + Care), Vivo, Ipiranga, Porto Seguro, Ambev, Campari, Fiat and BRF
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  • Home
    Designer/ Planner Freelancer
    Home Aug 2012 - Aug 2014
    Rio De Janeiro Area, Brazil
  • Grey Group
    Strategic Planner
    Grey Group Nov 2013 - Jul 2014
    Rio De Janeiro Area, Brazil
    Developed communication plans and branding strategies and content, through competition analysis, benchmarking and creative brainstorms, besides supporting all team planning activities (on/off)._Clients: GSK (Sensodyne, Corega, Parodontax), Spectraban, Coca-Cola (Burn) and Senac Rj.
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  • Pnel - Loucos Pelo Sucesso
    Creative Planning Intern
    Pnel - Loucos Pelo Sucesso Nov 2011 - Aug 2012
    Rio De Janeiro Area, Brazil
    Clients: Brookfield, João Fortes, PDG, Brasil Brokers and Odebrecht.
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  • Laboratório De Livre Criação / Iacs / Uff
    Creative Intern
    Laboratório De Livre Criação / Iacs / Uff May 2010 - May 2012
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  • Tau Virtual Comunicação
    Online Creative Intern
    Tau Virtual Comunicação Jul 2011 - Nov 2011
    Niterói
    View
  • Grupo Concal
    Marketing Intern
    Grupo Concal Jan 2011 - Jul 2011
    View
  • Gr2 Comunicação
    Creative Intern
    Gr2 Comunicação Jan 2010 - May 2010

Bruno Soares Skills

Creative Strategy Strategic Planning Strategic Thinking Advertising Digital Strategy Digital Marketing Marketing Consumer Insight Qualitative Research Layout Marketing Strategy Online Advertising Marketing Communications Social Media Marketing Email Marketing Logo Design Blogging Corel Draw Social Media

Bruno Soares Education Details

Frequently Asked Questions about Bruno Soares

What company does Bruno Soares work for?

Bruno Soares works for Colabora Insights

What is Bruno Soares's role at the current company?

Bruno Soares's current role is Co-founder, Strategy and Research Director at Colabora Insights.

What is Bruno Soares's email address?

Bruno Soares's email address is br****@****ail.com

What schools did Bruno Soares attend?

Bruno Soares attended Universidade Federal Fluminense, Fespsp - Fundação Escola De Sociologia E Politica De São Paulo, Escola Superior De Comunicação Social - Lisbon, Miami Ad School, Tera.

What skills is Bruno Soares known for?

Bruno Soares has skills like Creative Strategy, Strategic Planning, Strategic Thinking, Advertising, Digital Strategy, Digital Marketing, Marketing, Consumer Insight, Qualitative Research, Layout, Marketing Strategy, Online Advertising.

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