As Head of Web Development at Just Auto Media, I lead the technical strategy and execution for one of Australia's largest publishers specializing in niche automotive marketplaces, including websites like JUST CARS, JUST BIKES, and more.Key Responsibilities:Leadership & Strategy:Contribute as a member of the Organizational Leadership Team (OLT), driving strategic initiatives, goal setting, and company-wide projects, including re-platforming legacy systems to modern technology stacks.Collaborate across business units to enhance user experience and operational efficiency throughout the ecosystem.Technical Oversight:Manage a diverse tech stack, including:Cloud Platforms: AWS (EC2, Lambda, RDS, DynamoDB, S3, CloudFront, and more), Cloudflare.Development Frameworks: Drupal 8, Nuxeo, PHP, Java, Typescript, Node, React, Next.js.Databases & Search: DynamoDB, MongoDB, Aurora, Postgres, Elasticsearch, Druid.Automation & Tools: Make.com, Intercom, Disqus.Collaboration Tools: GitHub, Bitbucket, JIRA, Confluence, Slack, Teams.AI Tools: Midjourney, ChatGPT, DALL-E, Leonardo AI, Hugging Face.Oversee third-party vendor relationships to maintain and enhance services like Salesforce, Xero, and payment gateways (SecurePay, Braintree, PayPal).SEO, SEM and Search and Ads: Google Analytics, Google Search Console, Bing Webmasters Tool, Salesforce Interaction Studio, SEMrush, GTM, Google Ads, Google Ad Manager, Google TrendsEnsure projects align with strategic goals, delivering on time and within budget.Team Leadership:Lead and mentor a team of developers in house and/or external, fostering innovation and adherence to best practices in building secure, scalable, and SEO-optimized solutions.Results-Oriented:Successfully delivered high-impact projects, including migrating systems to modern platforms and improving integration across the digital ecosystem.Leverage cutting-edge tools, including Kafka, Metabase, and advanced AI platforms, to drive innovation.

Amblique is a digital commerce consultancy specializing in retail strategy, eCommerce platform implementation, and optimization services, helping retailers and brands achieve greater success in online sales.Platform Enhancement:Enhanced Cotton On’s Demandware (Salesforce Commerce Cloud) website to improve functionality, scalability, and user experience across brands and markets.Analyzed workflows, resolving bottlenecks and implementing optimized processes to boost site reliability.Integrated custom features, ensuring seamless compatibility with Salesforce Commerce Cloud architecture.Solution Design:Collaborated with project managers, partners, and clients to define and deliver tailored eCommerce solutions aligned with business objectives and trends.Addressed complex business challenges with innovative solutions and best practices.Development & Quality Assurance:Delivered high-quality applications through rigorous development, testing, and deployment processes.Conducted code reviews and testing to ensure performance, security, and maintainability standards.Resolved technical issues promptly to minimize downtime and improve stability.Collaboration & Process Improvement:Partnered with cross-functional teams to maintain an efficient and agile software development life cycle.Recommended and implemented workflow improvements, enhancing team efficiency and productivity.Client Impact:Achieved measurable improvements in site performance and user experience, driving online sales growth.Supported Cotton On’s digital transformation strategies for scalability and operational efficiency.

Locatrix specializes in mobile app development, web services, telecommunications solutions, and managed services, delivering innovative and customer-centric solutions. Utilizing technologies like .NET, PHP, MVC, H2O Template Framework, HTML, CSS, JavaScript, Bootstrap, MySQL, and SQL Server, I consistently delivered first-class solutions within budget and time constraints.Key Projects:Ontap Technologies Pty Ltd:Redesigned and optimized Ontap Cars, a real-time car booking platform, to enhance performance and streamline workflows. The previous system suffered from inefficiencies and slow processing. Leveraged my expertise in high-transaction, real-time systems to deliver a robust solution using PHP, Yii Framework, MongoDB, MySQL, Beanstalk, and PubNub.Responsibilities:Designed and implemented a new workflow system.Collaborated with and managed a team of developers to ensure high-quality delivery.2Pay:Developed a streamlined payment processing solution that enables merchants to sell goods online and charge customers via mobile devices. Used PHP, MVC, HTML, CSS, JavaScript, Bootstrap, and MySQL to build a new website and merchant area system.Responsibilities:Designed and developed the new user-facing website and backend merchant management area.Role Responsibilities:Defined and designed technology solutions aligned with enterprise architecture to meet business objectives.Developed, tested, and implemented technology solutions, ensuring delivery met agreed timeframes and expectations.Created comprehensive documentation, including flowcharts, layouts, diagrams, charts, and code documentation, alongside writing clear and maintainable code.Contributed to engineering and organizational goals by achieving project results and driving successful outcomes.

Fitcoin was a blockchain-based fitness application designed to incentivize physical activity by rewarding users with cryptocurrency. The platform tracks users' calorie expenditure and converts it into tokens, which can be used to purchase goods and services or traded on cryptocurrency exchanges. By integrating fitness tracking with blockchain technology, Fitcoin aims to promote healthier lifestyles through financial incentives.

Fortunecx was an Australian-based Bitcoin marketplace that enables users worldwide to securely buy and sell Bitcoins. The platform facilitates transactions between buyers and sellers, providing a safe environment for cryptocurrency trading. As the founder of Fortunecx, you have played a pivotal role in establishing a trusted platform within the cryptocurrency community. Your leadership has been instrumental in navigating the complexities of the digital currency market, ensuring that Fortunecx remains a reliable and user-friendly marketplace for Bitcoin transactions.Key Responsibilities:Established an Australian-based Bitcoin marketplace facilitating secure global transactions between buyers and sellers.Led the development and implementation of robust security protocols, enhancing user trust and platform integrity.Oversaw strategic planning and business development, achieving a 150% increase in user base over two years.Managed a cross-functional team of 15 professionals, fostering a collaborative environment to drive innovation and operational excellence.Ensured compliance with financial regulations and industry standards, maintaining the platform's reputation and operational legitimacy.

Founded in 1999, my247 is Australia's leading guide for going out, providing a wide range of services for the Hospitality and Tourism industries.Development & Maintenance:Designed and developed a new, feature-rich website while maintaining and enhancing existing systems using .NET Framework (2 ~ 4.5), SQL Server 2008, Windows Server 2008, jQuery, CSS3, HTML5, and Web Services.Integrated Apple apps into the platform, ensuring compatibility and seamless functionality.Managed push notification services with Urban Airship to improve user engagement and retention.UI/UX Design & Optimization:Created user-friendly, visually appealing interfaces to enhance the user experience.Conducted usability testing and iterative improvements based on feedback.Performance & Quality Assurance:Fixed system bugs, performed code reviews, and optimized performance for reliability and scalability.Streamlined database and server-side processes for improved efficiency.Collaboration:Worked closely with cross-functional teams to translate business needs into effective technical solutions.

ICAP is a leading intermediary in wholesale financial, energy, and commodities markets, facilitating transactions for financial institutions. The company offers broking services across various asset classes, including rates, equities, foreign exchange (FX), money markets, fixed income, local markets, and credit.System Development:Designed and developed a new homebroker system to enhance trading efficiency and user experience for financial institutions.Maintained and optimized internal brokerage systems to ensure reliability and scalability in high-demand environments.Technologies Used:Utilized a robust tech stack, including C#, Simple, MVC 3, Remoting, Telerik frameworks, NHibernate, log4net, Oracle, and SQL Server databases.Key Contributions:Implemented advanced functionalities to streamline brokerage operations and improve transaction handling.Optimized database queries and back-end processes for faster and more efficient data management.Ensured adherence to best practices in code quality, testing, and system security.

Silicon Valley Sistemas was a Brazilian technology company specializing in the development of fiscal and enterprise software solutions. The company played a pivotal role in creating systems such as the PAF-ECF (Programa Aplicativo Fiscal – Emissor de Cupom Fiscal) and tools for generating NF-e (Nota Fiscal Eletrônica) and printing DANFE (Documento Auxiliar da Nota Fiscal Eletrônica).Key Responsabilities:PAF-ECF Management and Development:Led the development and approval processes for the PAF-ECF (Programa Aplicativo Fiscal – Emissor de Cupom Fiscal), ensuring compliance with Brazilian fiscal regulations.Developed a C# application for generating NF-e (Nota Fiscal Eletrônica) and a print server for DANFE (Documento Auxiliar da Nota Fiscal Eletrônica).ERP Maintenance Tool Development:Created and maintained tools for Enterprise Resource Planning (ERP) systems to enhance operational efficiency.E-commerce Platform Development:Developed a group purchasing website using PHP, JavaScript, and MySQL, facilitating collective buying opportunities.Server Setup and Configuration:Configured Ubuntu servers with services including Postfix, ClamAV, SpamAssassin, SMTP-AUTH, Amavisd-new, PostgreSQL, Courier, Apache, Webmin, Zabbix, FTPD, and BIND DNS.Implemented a mass email sending server adhering to Brazilian email marketing laws, ensuring compliance and effective communication.

XP Investimentos is one of Brazil's largest independent investment firms, offering comprehensive financial products and services, along with educational resources, to empower clients in achieving financial success. Homebroker System Development:Developed and maintained the homebroker system integrated with BM&F BOVESPA, utilizing VB.NET, jQuery, MooTools, JavaScript, SQL Server, and Oracle.Ensured seamless real-time data processing and user-friendly interfaces for trading activities.Website and Intranet Management:Developed and maintained the company's homepage and intranet platforms using VB.NET and C#.Implemented features to enhance user experience and internal communication.Project Specifications and Performance Optimization:Created detailed project specifications to guide development processes.Applied development best practices to improve system performance, scalability, and security.

Silicon Valley Sistemas was a Brazilian technology company specializing in the development of fiscal and enterprise software solutions. The company played a pivotal role in creating systems such as the PAF-ECF (Programa Aplicativo Fiscal – Emissor de Cupom Fiscal) and tools for generating NF-e (Nota Fiscal Eletrônica) and printing DANFE (Documento Auxiliar da Nota Fiscal Eletrônica).Key Responsabilities:PAF-ECF Management and Development:Led the development and approval processes for the PAF-ECF (Programa Aplicativo Fiscal – Emissor de Cupom Fiscal), ensuring compliance with Brazilian fiscal regulations.Developed a C# application for generating NF-e (Nota Fiscal Eletrônica) and a print server for DANFE (Documento Auxiliar da Nota Fiscal Eletrônica).ERP Maintenance Tool Development:Created and maintained tools for Enterprise Resource Planning (ERP) systems to enhance operational efficiency.E-commerce Platform Development:Developed a group purchasing website using PHP, JavaScript, and MySQL, facilitating collective buying opportunities.Server Setup and Configuration:Configured Ubuntu servers with services including Postfix, ClamAV, SpamAssassin, SMTP-AUTH, Amavisd-new, PostgreSQL, Courier, Apache, Webmin, Zabbix, FTPD, and BIND DNS.Implemented a mass email sending server adhering to Brazilian email marketing laws, ensuring compliance and effective communication.

CMA (MACSYS) is a Brazilian multinational company established in 1973, specializing in high-tech solutions for financial and commodity markets, education, telecommunications infrastructure, and data center services.Homebroker System Development:Developed a homebroker system enabling brokers to operate in the BOVESPA and BM&F stock markets.Utilized technologies including ASPX, VB.NET, C#.NET, AJAX, Oracle 9i, and SQL Server 2000.Ensured seamless integration with stock exchange platforms for real-time trading.Key Contributions:Designed user-friendly interfaces to enhance broker experience and efficiency.Implemented robust back-end processes to ensure data integrity and system reliability.Collaborated with cross-functional teams to align system functionalities with business objectives.These efforts contributed to CMA's mission of delivering innovative solutions in the financial sector.

Established in 1987, TELEDATA is a prominent player in Brazil's telecommunications and IT sectors, contributing significantly to the evolution of data communications technology in the country.Software Development:Developed and maintained software applications using .NET technologies, including VB.NET, C#, and ASP.NET.Worked with VB6 for legacy system support and enhancements.Managed databases utilizing Oracle 10g, ensuring data integrity and optimal performance.Key Contributions:Designed and implemented solutions to meet client requirements in the telecommunications and IT domains.Collaborated with cross-functional teams to deliver high-quality, reliable software products.Applied best practices in software development to enhance system efficiency and maintainability.These efforts supported TELEDATA's mission to provide innovative and reliable telecommunications and IT solutions.

JRP Sistemas specializes in application development, web services, telecommunications solutions, and managed services for its clients.Insurance Software Development:Developed and maintained software solutions for insurance companies, including Aliança do Brasil and Nossa Caixa.Utilized .NET technologies (VB.NET, C#, ASP.NET) with SQL Server 2000 databases.Created batch programs using VB6, JEE, Struts, Hibernate, log4j, and log4net.Key Contributions:Designed and implemented applications to streamline insurance operations and enhance user experience.Ensured data integrity and system reliability through effective database management and code optimization.Collaborated with cross-functional teams to deliver high-quality software solutions aligned with client needs.These efforts contributed to JRP Sistemas' commitment to providing innovative and reliable services to its customers.