Bruno Toranzo Email & Phone Number

São Paulo, São Paulo, Brasil

São Paulo, São Paulo, Brasil

Responsável pela produção e veiculação do conteúdo jurídico disponibilizado nos canais de comunicação. Elaboração e revisão de reports; e-books; newsletters; posts para redes sociais e para blog; releases; comunicados; roteiros de podcast; entre outros materiais. Gerenciamento do trabalho da assessoria de imprensa, com criação da estratégia de divulgação dos materiais produzidos, tendo como foco os veículos Tier1. Gerenciamento dos canais digitais do escritório (LinkedIn, Instagram, Facebook e site/blog), com transmissão de lives pelo YouTube. Os principais assuntos trabalhados foram proteção de dados pessoais, com destaque para Lei Geral de Proteção de Dados (LGPD) e Autoridade Nacional de Proteção de Dados (ANPD); gestão do programa de privacidade e proteção de dados (compliance); cibersegurança e incidentes de segurança de dados pessoais; direito fundamental à proteção de dados pessoais; Inteligência Artificial, especialmente em relação ao uso dos algoritmos pelas empresas e pelo Poder Público; e inovações no sistema financeiro e de pagamentos como Open Finance e PIX. Para as áreas de Bancário Digital e de Startups do escritório, produzi conteúdo sobre resoluções do Banco Central (como as de segurança cibernética); Open Insurance; due diligence em proteção de dados; e M&As (fusões e aquisições) – materiais direcionados para as instituições financeiras tradicionais e para as fintechs.

São Paulo Area, Brazil

As G.Lab freelancer, I write brand content that is published in print and online editions of vehicles such as "Época", "Valor Econômico", "Galileu", "Globo Rural" and "Crescer".

São Paulo Area, Brazil

I work in partnership with the agency on integrated communication projects for the following clients: ANBC (National Association of Credit Bureaus), ABCD (Brazilian Association of Digital Credit) and PIB (Personal in Box). I produce the content offered by the digital channels, using in this process techniques of inbound marketing and creative writing.

São Paulo Area, Brazil

I am a freelance reporter. I write for the magazine's special editions as "Melhores e Maiores" and "Guia de Sustentabilidade". In the 2018 edition of "Melhores e Maiores", I wrote a report about Aeris Energy. In the 2018 edition of "Guia de Sustentabilidade", I wrote reports about Rio Quente Group, Cataratas Group, Eurofarma, Merck and Roche. In the 2017 edition, I wrote reports about UnitedHealth Group, Sírio-Libanês Hospital, Albert Einstein Hospital, Cataratas Group and Rio Quente Group. In the 2016 edition, I wrote about consistent actions in the field of sustainability carried out by the following companies in the health sector: Fleury Group, Albert Einstein Hospital, Sírio-Libanês Hospital and Sabin Laboratory.

São Paulo Area, Brazil

Work as consultant on different projects. During the last years, I have been working as digital marketing specialist for ANBC, an association dedicated to defend the responsible credit. I worked at Veduca for the client Procter & Gamble in a project that took one year to be concluded. My responsibility was to write the entire content available in the app P&G NOW developed for the P&G selling team. It was part of my routine to create podcasts and videos in order to improve the abilities of these professionals. Before P&G, I worked for C&A Institute. My mission was to develop a book about the institution history. I also contributed with the app Construct writing weekly posts to its blog. The objective was to inform engineers about not only the app features but also the construction industry. In 2015, I worked for Axalta and UOTZ writing internal communication texts for employees, posts for the social media spaces, mainly for Facebook and LinkedIn, and supporting communication between these two companies and the Brazilian press.

São Paulo Area, Brazil

I produced content for the Mediação Online blog. MOL is one of the leading lawtechs or legaltechs in the Brazilian market. I wrote posts and e-books about the importance of alternative methods of conflict resolution. Another client attended was the startup Alpop, which came to market with the proposal to offer house and apartment rentals that are affordable to anyone. I created blog posts with the purpose of solving people's doubts about renting, highlighting, for example, the types of guarantee that exist in the market.

São Paulo E Região, Brasil

Produção de conteúdo para blog e Facebook da GetMalas, startup que aluga mala de viagem.

São Paulo E Região, Brasil

Trabalhei como freelancer na equipe de Comunicação Interna da Monsanto. Elaborei conteúdo para os canais de comunicação internos mantidos pela empresa no Brasil. Participei do planejamento do evento anual de divulgação dos resultados obtidos pelo negócio em toda a América Latina.

São Paulo Area, Brazil

I worked at Veduca for the client Procter & Gamble in a project that took one year to be concluded. My responsibility was to write the entire content available in the app P&G NOW developed for the P&G selling team. It was part of my routine to create podcasts and videos in order to improve the abilities of these professionals.

São Paulo Area, Brazil

I wrote posts for the ConstructApp blog regarding subjects that are relevant for the construction engineers. I used digital marketing practices, such as choosing the appropriate keywords for each of the texts, in order to improve the company position on the Google search and to make Construct a reference on subjects that are not directly related to its business. There was also an inbound marketing strategy behind of these actions. As example, it is possible to mention the posts that I wrote about the Brazilian labor laws dedicated to solve doubts found on the construction industry.

São Paulo E Região, Brasil

Coordinated the digital communication efforts of the agency clients, such as BIC, Evernote, ABEVD, the Brazilian Association of Direct Selling Companies, and AFEEVAS, an association dedicated to control the greenhouse gas released by vehicles in South America. Production of the agency material (newsletter, email marketing and blog articles) dedicated to clients and prospects, talking about subjects like storytelling and inbound marketing. Digital prospection and precification of the services offered by the agency in the digital area. Important projects for BIC- "The importance of handwriting in the literacy period": the positive agenda campaign launched in partnership with the PR professionals called the attention of our audience to the handwriting benefits during childhood, such as the increased memorizing capacity;- Promotion “Pequenos Artistas Grande Diversão” which used the digital marketing resources, like hotsite and social media, integrating online and offline worlds;- Campaign on social media dedicated to promote the site “Assim que se Educa”, a knowledge hub which shows the traditional product BIC Cristal (a pen known worldwide by the students) and prepares Brazilian students to be approved in the entrance exam.Important projects for Evernote- Meetups coverage to the digital platforms. The meetings happened in São Paulo for the main Communication partners of the app (journalists and bloggers);- Content marketing utilization through posts for Evernote blog about influencers that use daily the platform and special texts for Comunicadores site dedicated to Communication professionals in order to show how the Evernote resources can help them to increase productivity;- Evernote promotion as a reliable platform for companies (Evernote Business product).

São Paulo E Região, Brasil

Collaborated with digital marketing efforts in Brazil of Wacom and Adobe. The agency Interamerican Marketing Solutions has its headquarters in United States with the majority of clients related to the technology industry.Important projects for Wacom- Gamification resources applied to contests available on the Facebook app built for the brand;- Contests organization in partnership with artists and design communities. BrasilART and Zupi are two important examples;- Stand presence in events dedicated to the community of artists or digital artists like Animaserra and Pixel Show in order to promote the tablets produced by the company.

São Paulo

Together with the responsibilities of editor/reporter at Folha de S. Paulo and after senior analyst at IMS, I worked as Digital Marketing and Communication consultant for KakaoTalk, a South Korean instant messenger, Game Insight, a developer of apps from Russia, and Hazit Online Games, a Brazilian company dedicated to online entertainment. According to the intelligence provided by Facebook, Google Analytics and Socialbakers, I launched marketing campaigns to retain users and to bring new ones.Main activities- Audience definition for each of the digital platforms;- Editorial Planning in order to speak properly to the stakeholders;- Key messages definition for the social media channels;- Content creation for the social media sites;- Creation of online investment plans;- Relationship construction with online and offline influencers;- Publieditorial and paid tweets negotiations;- Script creation for social media videos;- Weekly or monthly report production using social media management platforms as data source and insights generation (Socialbakers and Radian6);- KPIs definition for each of the campaigns considering the client´s objectives.

São Paulo E Região, Brasil

I worked as editor and reporter of Folha de S. Paulo, the biggest newspaper in Brazil. Besides the daily coverage of the most important international news, I was responsible for the supplement called "The New York Times"​ that offers interesting reports published by the traditional American newspaper.

São Paulo E Região, Brasil

As I was one of the 11 journalism students chosen by TV Globo for its internship program, I had the chance to work with the best Brazilian television professionals.

Master'S Degree, Marketing/Marketing Management, General

Bachelor'S Degree, Journalism

Bacharelado Em Direito, Law

Short Term Course, Business/Corporate Communications

Short Term Course, Marketing On Facebook

Proficiency Certification In The English Language