Social, strategy, planning, concept, and brand-content missions for agencies (mostly Dentsu, Happiness, Dixit, Intergalactic, Insign, Webedia, Top of Mind, Media Art Lab) and directly with clients.

I became the first asset of the BeNeLux team for the group Fiat-Chrysler-Automobile. The unit was built in-house at the local office. It required daily teamwork with the client and the media agency as a close collaboration with the European WPP-FCA network. Sporadically we also worked with an influencer agency. I took care of the social media management (with organic/paid strategy, budget split, set-up, production, transcreation, monitoring and reporting) for Jeep®, Fiat, Fiat Pro, Alfa Romeo, Abarth, Fleet Belgium; I pitched pro-active digital & social activation. We launched 5 social pages (Fb, In, Pt, Lk). And the engagement rate of the existing (10-50K fans) Fb pages had quickly jumped by 3%.

Sweet Punk is a French digital studio revealing brands' singularities. There I thinked, wrote, and pitched (ideas, activation, brand-content, editorial charter) for Société Générale, AGL Consult, Fondation MAIF, Amundi, Divacore, Les Nouveaux Héritiers, Vallourec, Le Grand Palais. I also supported the agency self-promotion by building project/expertise pages, tuning SEA/SEO strategy and feeding its blog.

Social media management (with organic/paid strategy, budget split, set-up, production, transcreation, monitoring and reporting) for We are Tennis Belgium, Peugeot Belux, Bauknecht, Axa and Fintro. Also live-tweets, coverage of sport events, supervision of video content production. Some tools the team played with:Falcon social, engagor, talkwlaker, spirnklr, social bakers, Facebook Business Manager.

The VintageRiders are modern adventurers, designing motorcycle tours in South-East Asia, with a contagious passion for exploration. To help them spread it, I got my hands greasy on their website and ran their social presence from their New-Delhi’s office. Doing so I revised SEO of existing content; as wrote product/tour/team/news pages; fed the blog, weekly newsletters and social accounts; activated opportunities among French riders and backpackers’; covered events & interviews; monitored competitors’s branding & funnel; benchmarked digital suppliers, web-design/architecture/UI; arranged strategic documents lay-out; set-up internal process; organized guides/clients Generated Content; or gave a close follow-up and comforted our community when earthquakes struck India-Nepal’s area. In the process I also tried to learn the basics of mechanics, fought with a monkey, and dive into a new world.

My military service in the industry. It led me thinking, pitching, writing, producing, for Audi, Decathlon, Bledina, Carambar, Spontex, Bisquit Cognac, Societe Generale, Very Bad Kids, Senseo, Rue du commerce, Quick, Qui veut du Fromage, Rue du Commerce, Pulco, Numericable, Tourelle Twist, Orangina, La redoute, L’or Espresso. During the process, I joined the Digital Activation unit and got the hang on competitions.

MNSTR is the place where storytelling meets technology to spread online, offline and anywhere in the middle. There I produced strategic planning documents, made up creative concepts, wrote for websites and apps of brands as Caryola , FDJ, Maped, Quintro, Mobalpa, Warner.

Support on cross-media campaigns for numerous brands.Mamie Nova, Raynal & Roquelaure, Urgo, Bonne Maman, Côte du Rhône, Andros, Curly, Mobalpa, Desperados, Midas, Porsche, Bénédicte… A lot of food accounts, a lot of writing to extend sagas, a lot of proactive activations and a lot of fun.