Lasse B. Email & Phone Number

50by40 is a global multi-NGO and cross-sector movement addressing externalities of animal agriculture by catalyzing and augmenting existing and new initiatives. The vision is to reverse current growth and trends to cut global production of animal agriculture by 50% by 2040. 50by40 functions as a convener of stakeholders and rightsholders with a global South-North balance being paramount, and empower NGOs from multiple sectors to collaborate on improving the global food system(s)

As Executive Director of 50by40, I lead the secretariat and oversee the strategic direction, advocacy and grant-making.50by40 is a global multi-NGO and cross-sector movement addressing externalities of animal agriculture by catalyzing and augmenting existing and new initiatives. The vision is to reverse current growth and trends to cut global production of animal agriculture by 50% by 2040. 50by40 functions as a convener of stakeholders and rightsholders with a global South-North balance being paramount, and empower NGOs from multiple sectors to collaborate on improving the global food system(s)

- Appointed the global civil society lead for the UN Food System Summit Action Track 2 'Shift to sustainable consumption patterns', as well as liaison to Action Track 5 'Build resilience to vulnerabilities, shocks and stress' . - Appointed co-lead of Action Area 3.2 'Manage sustainably existing food systems', overseeing coalition work on agroecology and other regenerative practices; agrobiodiversity; sustainable livestock production; sustainable and resilient ‘blue food’ production systems; traditional and indigenous knowledge in food production; gender inclusion to improve the management of food production systems.- Authored 'Game changing proposition' for Summit: Enable a Just Transition of livestock production to create jobs and secure livelihoods, mitigate climate change, improve health.

São Paulo Area, Brazil

- Leading CAN’s Campaigns, Communications & Movement Building department- Member of the senior management team- Developing a new 5-year strategy in an inclusive, transparent process that honours the knowledge of the 1200 member organizations (120 countries)- Providing campaign training for CAN members and partners around the world- Leading CAN’s global campaign on 100% renewable energy- Chairing a cross-sector 100% RE task-force with members from leading international NGOs, Fortune 500 companies, universities and city networks- Facilitating dynamic dialogue at international events and cross-sector gatherings, using creative communications and target segmentation

- Coordinated the development of a cohesive global strategy in the lead-up to COP21 for more than a hundred international civil society groups- Established inclusive, collective vocabulary for campaigning- Ensured that this collective strategy was applied with consistency across CAN’s international membership and partners- Provided campaigns and mobilization expertise to CAN’s national coordinators, in order to support cooperation and joint strategic campaign development- Developed and delivered the biggest climate change mobilization in history, as part of a four-person, cross-organizational core team- Enabled mass mobilizations on climate issues in the global south through respectful dialogue, training and on-the-ground strategic development- Brought together civil society in South Africa, India and Lebanon for face-to-face meetings and the development of mobilization strategies which were key in demonstrating people power prior to COP21

São Paulo Area, Brazil

- Led the conceptualization of Greenpeace’s new urban issues portfolio- Brought together global experts for an interdisciplinary exchange on urban issues, which helped root GP’s cities strategy in the most progressive thinking on city living- Cultivated an urban issues network which included senior Greenpeace staff, academics, policymakers, UN delegates and leading advocates from civil society

São Paulo Area, Brazil

- Developed new strategies aimed at efficiency, while honouring local knowledge and cultural approaches to fighting environmental degradation- Mentored campaigners in advanced advocacy and corporate campaigning- Helped streamline operations and improve communication between campaigns- Served on advisory team responsible for implementing the new operating model- Built new corporate campaigns within the climate and energy team- Secondary support on corporate interventions for modality change project- Developed an agriculture strategy and campaign for Brazil

Amsterdam Area, Netherlands

- Oversaw all agriculture campaigning in Europe- Designed Greenpeace’s highly successful 2012 campaign ‘Growing Doubt’, which enabled farmer-to-farmer dialogue on the impact of genetically engineered crops- Exposed the consequences of genetically engineered crops on people and the economy in the United States and Argentina www.growingdoubt.org- Produced an 18 minute documentary, screened globally in 13 languages- Prevented commercial farming of genetically engineered crops on European soil- Led the implementation of Greenpeace’s European agricultural strategy- Coordinated a global dialogue on sustainable consumption between leading thinkers within Greenpeace- Helped develop an alliance of civil society groups and stakeholders to promote plant-based diets with less and better meat www.eating-better.org

United Kingdom

Selected clients:- Humane Society International – Washington DCLead and advocate on Common Agriculture Policy reform. Advisor on agriculture and climate change for COP16. Strategist on EFSA campaign- Baltic Sea 2020 – StockholmLead and lobbyist on Common Fisheries Policy reform in the UK. Facilitated a dialogue between German, French and UK governments. Multi-sectorial lobbyist and negotiator- World Animal Protection International – LondonWhaling campaign strategist, lobbyist and communications expert. Spokesperson and facilitator at the International Whaling Commission. Wrote summary of economic report on whaling and led lobbying effort which followed publication of findings - The Price of Progress Productions – LondonSenior strategist and advisor on EU and intergovernmental lobbying. Strategist for EU events. Inter-NGO facilitator and communications specialist - World Animal Protection Nordic – CopenhagenStrategist, lobbyist and spokesperson on whale and small cetacean campaigns. Communications advisor and strategic liaison for CEO of WAP Nordic

Guildford, United Kingdom

- Lead on campaigning strategies, policy development and wider integration with other NGOs, IGOs, governments and businesses in Europe and beyond- Overseeing all campaigning and lobbying carried out by Compassion’s European network of almost 40 coalition partners- Coordinating joint efforts and developing common strategic framework- Lead strategist, spokesperson and negotiator at UNFCCC COP15- Deputy Director of Programmes, representing Compassion in World Farming as spokesperson, facilitator and lobbyist

London, United Kingdom

- Responsible for creating and coordinating global campaigns and media launches across offices in Europe, Asia and the Americas- Lead on undercover investigation into violations of the IWC (International Whaling Commission) moratorium and lead on historic interventions at IWC summit in 2008 based on this investigation- Strategy and communications advisor for regional offices in Latin America

Copenhagen Area, Denmark

- Responsible for developing, implementing and driving all external communications, including media, lobbying and campaigning. - Writer of supporter magazine and marketing copy- Facilitator of all the work with other national and international NGOs and official spokesperson for the office- Deputy CEO

Copenhagen Area, Denmark

- Communications consultant with a talent for advancing progressive policy through strategic argumentation- Advisor to party leader and former Vice Prime Minister Marianne Jelved during 2005 general elections- Provided briefings prior to live debates and interviews, as well as debriefings afterwards, with a focus on strategic goals, tips on messaging handling challenges- Wrote a variety of communications materials including speeches, press releases and letters to the editor- Provided general communications advice to members of parliament- Core member of the 2005 elections campaign team

Copenhagen Area, Denmark

- Ensured reliable services and a safe environment for guests- Managed hotel service operations including casino, banquet and conference departments

Copenhagen Area, Capital Region, Denmark

Responsible for all aspects of running the organisation including media, campaigning, finance, fundraising and development. Leading member of the European Coalition to End Animal Experiments.

Copenhagen Area, Capital Region, Denmark

Developer, organiser and implementer of street and media events.

Plant-Based Nutrition Certificate

Alumnus, Programme For Sustainability Leadership

Ba, Rhetoric And Linguistics