I work directly on strategies and content analysis in Brazil. Since I've joined the company, we have taken the country from the 7th to the 2nd position globally, considering the company's main KPI, second only to the US.I manage a portfolio of more than 50 strategic partners and 4 of them being within the top 10 in the country, focusing on developing their content and individual objectives for each one of them, accordingly to Twitch's business goals. That work represents approximately… Show more I work directly on strategies and content analysis in Brazil. Since I've joined the company, we have taken the country from the 7th to the 2nd position globally, considering the company's main KPI, second only to the US.I manage a portfolio of more than 50 strategic partners and 4 of them being within the top 10 in the country, focusing on developing their content and individual objectives for each one of them, accordingly to Twitch's business goals. That work represents approximately 30% of Hours Watched and 25% of the Revenue in the country.I participated directly in the creation of the first Twitch marketing campaign in Brazil, for the music vertical. The project was created and executed during the pandemic and it was done 100% remotely.At Brasil Game Show, the Partnerships team led the entire content curation of the Twitch booth, which received more than 400 partners, having more than 100 activations between Stage Activations, Meet&Greet and Streaming Booth. Show less

I currently lead the area of original content projects in the region, working with agencies, production companies and organizations to create content for the platform's content creators. In addition to develop directly with Twitch streamers, the objective is to also create proprietary content projects.

I've started my journey at Twitch to be a part of the a new team focused on Mobile Gaming, with the objective of developing and creating this category within the service. In less than a year, we took the country from the 5th position to the 1st in Hours Watched in Brazil, with the acquisition of the biggest streamers and esports organizations in the country at the moment.

After the Fox's acquisition by Disney and both companies' merger, I've returned to the previous company, but in the creative role I had at Fox, working directly with Branded Content across properties of all brands: Marvel, Disney, Pixar, National Geographic, Fox, FX, Fox Sports and ESPN.

National Geographic, Fox, FX, Fox Sports, Fox LifeWorking in the Branded Content creation area, I've had the role of creating content projects for brands, finding the synergy between the company's properties, the audience profile and the brands' values, delivering content through documentaries, programs, series, thematic integrations, content pills, merchandising actions and crossmedia development.Over 50 projects were delivered for brands such as Coca-Cola, Petrobrás, Nissan… Show more National Geographic, Fox, FX, Fox Sports, Fox LifeWorking in the Branded Content creation area, I've had the role of creating content projects for brands, finding the synergy between the company's properties, the audience profile and the brands' values, delivering content through documentaries, programs, series, thematic integrations, content pills, merchandising actions and crossmedia development.Over 50 projects were delivered for brands such as Coca-Cola, Petrobrás, Nissan, P&G, Johnson & Johnson, Pomarola, BNDES, Latam, Gillette, Old Spice, Motorola, among others.We won 2 International Emmy Awards in the Short-Form Series categories with Hack The City and Kids/Factual with Our Blood, Our Body. Show less

As a hobby, I've created a blog that turned into a job by chance. For 5 years, the generated content was around creativity in general, focused on art, design, photography and advertising. With that, I've learned about creating relevant content for the audience, managing social media and analyzing metrics.In a single year of existence, the blog won the Youpix 2012 Blog Talent Show award, in the Blog Revelation category. When active, there was an average of 400K paviews per month and over… Show more As a hobby, I've created a blog that turned into a job by chance. For 5 years, the generated content was around creativity in general, focused on art, design, photography and advertising. With that, I've learned about creating relevant content for the audience, managing social media and analyzing metrics.In a single year of existence, the blog won the Youpix 2012 Blog Talent Show award, in the Blog Revelation category. When active, there was an average of 400K paviews per month and over 150K followers on Instagram, Facebook and Twitter. Show less

Marvel Studios | Lucasfilm | Pixar | Disney Animation Studios Working in the advertisement planning area, I had the role of leveraging Disney's movies releases and franchises through creative solutions for brands. We've delivered over 35 crossmedia projects, which involved activations, live events, POS promotions and media planning.Among the main ones: HP and Duracell with Star Wars - Episode 7, Restaurant America with Captain America: Winter Soldier, Wizard with Marvel and… Show more Marvel Studios | Lucasfilm | Pixar | Disney Animation Studios Working in the advertisement planning area, I had the role of leveraging Disney's movies releases and franchises through creative solutions for brands. We've delivered over 35 crossmedia projects, which involved activations, live events, POS promotions and media planning.Among the main ones: HP and Duracell with Star Wars - Episode 7, Restaurant America with Captain America: Winter Soldier, Wizard with Marvel and Pixar and many more. Show less

In the role of art direction of professional presentation, I was responsible for elaborating the creative concept and the whole visual line that transformed a simple presentation into a creative and efficient strategy of communication for clients such as Coca-Cola, Ambev, Itaú, Bozzano, Sanofi, Netshoes, Vivo, GM, Nextel, Nike, among others. I've developed over 60 presentations during this period.

One of the biggest radio groups in the country.As a planner in the commercial planning area focused on special projects, I've developed and executed several commercial proposals, merchandising actions and the company's proprietary projects on the digital platforms, radio and TV. I've participated in the major projects such as São Paulo Mix Festival and Mix Ao Vivo Álbuns Clássicos, having the active role of elaborating the advertising planning. In terms of content, I've… Show more One of the biggest radio groups in the country.As a planner in the commercial planning area focused on special projects, I've developed and executed several commercial proposals, merchandising actions and the company's proprietary projects on the digital platforms, radio and TV. I've participated in the major projects such as São Paulo Mix Festival and Mix Ao Vivo Álbuns Clássicos, having the active role of elaborating the advertising planning. In terms of content, I've developed proprietary programs for brands such as Renault, TNT, Nivea and Universidade Cruzeiro do Sul. Show less

Importer focused on decoration and design, responsible for supplying companies such as Tok&Stok, Etna, Camicado, Submarino, Americanas and Shoptime.I've started as an intern and I was hired to lead and organize ABUP, a decoration fair in which the company had a major participation in. I was responsible for the development of product packaging, photography, catalog creation, e-mail marketing, public relations and all of the B2B communication.