Create and manage digital marketing and advertising campaigns, website construction, content development, and social media management for global brands including Universal Music Group, Galore Magazine, G-Star Raw.

Manage digital marketing strategy for Capitol/Motown roster of musicians. Work directly with artists and their managers to develop social strategy and marketing promotions for artists. Oversee all website/ app development, online creative and marketing materials. Managed a $5M+ marketing & paid media budget plus ~$1M in digital asset creation and was responsible for $10M+ in revenue via E-Commerce (50+ Stores), retail, licensing, tour merchandise and business development.

• Responsible for the direction of digital products, from concept to execution, in support of Atom Factory’s business goals and strategic marketing.• Lead team of digital marketers in the creation and implementation of online, social media, and mobile marketing campaigns for a roster of artists including John Mayer, John Legend, Meghan Trainor, Miguel, Nico & Vinz and X-Factor winners Alex & Sierra.• Successfully strategized the rollout of Meghan Trainor and Hewlett-Packards #BendTheRules #LipsAreMoving campaign including over 20 social media influencers resulting in national attention and gaining over 750,000 views in the first 24 hours. Read the Billboard article here http://bit.ly/1B3N7qo http://bit.ly/1BBBt95• Plan and execute large scale online campaigns with joint venture and digital distribution partners such as VEVO, AOL, Youtube, Fuse, Clear Channel, and Yahoo.• Create relationships with emerging technology companies to establish additional streams of revenue from digital content and brand partnerships.• Work with artists’ 3rd party partnerships across all platforms to maximize opportunities and maintain brand consistency.• Find and develop new talent while mentoring employees across various departments.• Guide and manage advertising spends of over $1M+ for high-priority releases. • Manage the production of artist websites and viral marketing tools including apps, media players, etc.

At Radar I was responsible for;• Leading, planing, and executing all digital strategy in conjunction with all projects to help drive and reach their goals• Lead and manage the New Media department as well as all digital initiatives around box office films• Develop the strategic plan to best support and drive online campaigns and mission objectives• Lead the development of an email and mobile outreach program to engage and grow the projects movement• Oversee planning and implementation of the projects websites to maximize engagement, ensure updated and dynamic content, and build community• Develop and oversee a robust analytics program for all online activity• Lead the ongoing development of projects growing social media presence as well as developing a plan for integration with the digital strategy to maximize response rate on calls to action• Supervise and mentor the New Media team and provide leadership, inspiration, accountability, and opportunities for professional growth• Constantly explore the latest developments in digital strategy and online activism to ensure that project is on the cutting edge of new technology, tools, and platforms• Be a key ambassador and speak to the mission, culture and core values

Co founded a first of kind music video platform and grew audience to one of the highest traffic ranked video platforms in North America. Later being acquired.