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Brendan Watson is listed as Performance Marketing Manager @ Refine Labs | Account-Based Marketing & Demand Generation for B2B Companies | Marketing Team Leader | Data-Driven Problem Solver at Refine Labs, based in East Lansing, Michigan, United States. AeroLeads shows a matched LinkedIn profile for Brendan Watson.
Brendan Watson previously worked as Performance Marketing Manager at Refine Labs and Owner & Chief Strategist at Eddy Communications & Marketing, Llc. Brendan Watson holds Doctor Of Philosophy (Ph.D.), Mass Communication from Unc School Of Media And Journalism.
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I am a creative, data-driven, experienced B2B and B2C marketing manager who is seeking my next opportunity.💼 Four years of progressive marketing experience, 2 at a performance marketing agency and 2 in-house.📈 Believer in the E.O.S. operating system and agile marketing project management.👨🔬 Expert in running and designing advertising and marketing tests and data analysis. I have a Ph.D. and published a a research methods textbook. I dive DEEP into data, uncover unique actionable insights, and run sophisticated testing to get clients to winning strategies quickly.🗞️ I am a former multimedia journalist. I understand audiences, messaging, and good creative. And I can produce excellent results under pressure and on deadline. I am ideally seeking a full-time role, but I am open to contract and freelance work.Contact me at brendan.watson@gmail.com with any opportunities to work together.
Listed skills include Journalism, Social Media, Multimedia, Editing, and 44 others.
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Boston, Massachusetts, Us
Transform your marketing to create breakthroughs in growth with Refine Labs - the account-based marketing and demand generation firm for B2B companies using Salesforce or HubSpot. Trusted by more than 200+ high-growth companies, Refine Labs experts bring your company narrative to life and rapidly drive it into market with all your best-fit customers using industry-leading demand creation strategies.
On a river, an eddy is a swill of upstream water that creates an area of calm behind boulders in the water. These are areas of refuge, where those navigating rough waters rest, scout, and plan the path ahead. Eddy Communications & Marketing helps businesses find pause among the fast-paced rapids of digital media and scout the most strategic, successful path forward. We help organizations optimize their online presence, grow their audiences, and increase online sales and revenue. Eddy offers integrated:-Digital communications/marketing consulting-Search engine optimization (SEO)-Social media management-Online reviews/reputation management-Online advertising campaign management-Email marketing management-Multimedia content creation/editing for multiple digital channels
Chapel Hill, North Carolina, Us
- I partner with clients to develop holistic digital marketing strategies that align with client objectives.- Track campaign performance, analyze data, and make recommendations for campaign optimizations.- Help lead client communications, helping clients understand and have confidence in our strategic marketing recommendations.
Pittsburgh, Pa, Us
-Led a team of B2B and B2C digital media analysts & buyers in executing paid search, social media, account-based marketing, SEO, and organic media campaigns for large-sized SAS, technical business services, and home services companies. -Managed PCC campaigns across Meta, LinkedIn, DV360, Demandbase, 6Sense, Reddit, Nextdoor, and other platforms. -Oversaw $6 million in annual digital media spend, achieving double-digit growth in return on ad spend year-over-year. -Utilized clients' Hubspot and Salesforce CRM data to analyze paid media's impact on the sales funnel and revenue. -Acted as agency's Search Marketing Subject Matter Expert, developing and testing SEM best practices for B2B, e-commerce, and education clients.
-Played a key role in the Executive Team of the dealership group, responsible for digital customer acquisition, education, and engagement throughout the sales process and customer ownership/service life cycles.-Successfully transitioned the dealership to a digital-first sales and remote delivery process during COVID.Achieved over 50% year-over-year increase in online sales during the two+ years with the dealership group.-Managed three dealership websites, online inventory, digital retailing, digital and OTT advertising campaigns, email marketing, reputation management, customer relations, organic social media, content marketing, and external contracts with vendors.
Tallahassee, Fl, Us
Taught remote, online graduate research methods and undergraduate public relations courses.
East Lansing, Mi, Us
Teach journalism courses and conduct research on communities' public affairs information needs, community structure, and digital research methods. Primarily conduct demographic, survey, and content analysis research.
Minneapolis And St. Paul, Minnesota, Us
Teach journalism courses and conduct research on communities' public affairs information needs, community structure, and digital research methods. Primarily conduct demographic, survey, and content analysis research.
Chapel Hill, Nc, Us
Earned a Ph.D. in Mass Communication at the UNC School of Journalism & Mass Communication, when I studied the relationship between community structure and communication, public opinion, and journalism. Served as the research assistant to Dr. Daniel Riffe, the Richard Cole Eminent Professor and editor of Journalism & Mass Communication Quarterly, and taught journalism courses.
Brendan helped expand the reach of the Knight Center for Specialized Journalism online, redesigning the organizations website, creating multimedia training materials, and organizing multimedia training seminars.
Brendan led many of the paper’s early experiments in multimedia reporting, including video reporting, podcasting and live-blogging major news events. He also helped train the paper’s reporters and photographers in multimedia reporting.
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Brendan Watson works for Refine Labs.
Brendan Watson is listed as Performance Marketing Manager @ Refine Labs | Account-Based Marketing & Demand Generation for B2B Companies | Marketing Team Leader | Data-Driven Problem Solver at Refine Labs.
Brendan Watson is based in East Lansing, Michigan, United States while working with Refine Labs.
Brendan Watson has worked for Refine Labs, Eddy Communications & Marketing, Llc, Newfangled, Level Agency, and Grand Ledge Ford Lincoln & Merrill Ford Okemos.
You can use AeroLeads to view verified contact signals for Brendan Watson at Refine Labs, including work email, phone, and LinkedIn data when available.
Brendan Watson holds Doctor Of Philosophy (Ph.D.), Mass Communication from Unc School Of Media And Journalism.
Brendan Watson is listed with skills including Journalism, Social Media, Multimedia, Editing, Research, Newspapers, Copy Editing, and Blogging.
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