•Driving content creation for Chewy's social media platforms, specializing in TikTok, Facebook, Instagram, and Twitter. A core member of the Social and Programmatic marketing team, leading the development of engaging content to enhance brand visibility and affinity.•Conceptualizing, shooting, and editing lo-fi, organic, and UGC-style social videos. Crafting compelling photo and video assets that resonate with audiences and contribute to performance marketing channels. Ensuring content aligns seamlessly with brand identity.•Analyzing social media trends and cultural insights to produce impactful content. Collaborating with studio teams for leveraging resources and turning photo/video shoots into UGC-style social content. •Engaging closely with creative and strategy teams to create diverse and captivating content assets.•Strategic integration of content into paid media initiatives across channels, ensuring a cohesive and impactful cross-channel marketing approach.•Seamless collaboration with diverse departments to align content strategies with overarching business objectives.

• Spearheaded data-driven content strategies resulting in a 30% increase in brand visibility and a 20% rise in audience engagement.• Conducting comprehensive 30-60 minute interviews with C-Level executives and expertly delivering refined edits. This includes incorporating multiple camera angles, impactful titles, engaging graphics, seamless audio, and strategic special effects to craft compelling 2-3 minute stories.• Leveraged analytics to inform decisions, leading to a 25% improvement in content performance and measurable ROI growth.• Managing meticulous post-production tasks, overseeing the seamless assembly of raw materials, executing precise sound and sequence editing, and consistently meeting final product deadlines within specified time and budget constraints.

• Specialized in content creation for TikTok, leveraging its dynamic format and trends to maximize engagement. Successfully curated content that resonated with the platform's audience, contributing to a increase in followers and shares.• Developed and edited films and videotapes, skillfully integrating music, dialogue, and sound effects using cutting-edge editing equipment. Achieved a boost in cross-channel visibility, with content seamlessly adapted for platforms such as Meta, YouTube, Twitter, and others.• Generated compelling story and content ideas tailored to diverse audiences, resulting growth in viewer engagement across multiple platforms. This success was evidenced by positive feedback, audience surveys, and increased interaction metrics.• Collaborated closely with product development teams to align content with specifications, including design, color, and packaging. This cross-functional approach contributed to a significant improvement in product-content coherence, positively impacting consumer perception and satisfaction across various channels.Clients: Lavazza, Wyndham Hotels & Resorts, Holman Motorcars, Baptist Health, Dandy Blend, ONE Sotheby's International Realty, The Eliza Jane, Blue House Salmon, and many others.

•Accomplished Video Editor contributing to the success of the top 20 Television Metropolitan Market Region, specializing in editing for both afternoon and prime time newscasts.•Collaborated seamlessly with Producers to create impactful video content essential for daily newscast production.•Proficient in cutting and editing various elements, including VO's, SOT's, NAT'S, PKG's, and Retracts on a daily basis, ensuring a high standard of storytelling and visual appeal.•Excelled in a fast-paced environment, consistently meeting tight deadlines and delivering high-quality work under pressure.

•Conducted detailed consumer usage analysis to target key demographics, boosting market penetration.•Effectively communicated product value, quality, and style, enhancing brand perception and engagement.•Initiated media alerts and dynamic social media campaigns for TikTok promotion, increasing visibility and user engagement.•Monitored social media for industry trends, providing insights for strategic decision-making.Provided expert customer service using in-depth TikTok knowledge, enhancing satisfaction and loyalty.

•Forged a strategic partnership with Telemundo, creating engaging IGTV videos to foster audience engagement.•Independently pursued and developed a diverse range of stories, showcasing adaptability across various topics.•Upheld journalistic integrity by meticulously fact-checking and researching all content.Produced compelling stories across multiple platforms through effective writing and editing.•Maintained persistent follow-up with beat sources, contacts, and leads for comprehensive story development.•Specialized in impactful coverage of crucial issues such as climate change and DACA students within Hispanic communities.